Global Marketing Manager

📌 Core Information

📌 Core Information

🔹 Job Title: Global Marketing Manager

🔹 Company: Maker Lab

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time, Hybrid (80% APAC, 20% EMEA)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for APAC and EMEA (UK focus)
• Conducting market research and competitor analysis
• Building relationships with media outlets and industry influencers
• Creating and managing content for various marketing channels
• Strengthening employer branding initiatives

ASSUMPTION: This role requires a high level of independence, strong communication skills, and the ability to manage multiple projects and deadlines. The successful candidate will have a proven track record in marketing, sales, or business development, with a strong focus on content creation and community management.

📋 Key Responsibilities

✅ Conduct market research on competitors and prospects in APAC and EMEA (UK focus)

✅ Work with revenue team leads to develop targeted marketing outreach strategies

✅ Connect with prospective clients through networking events and industry events

✅ Build relationships with media outlets through networking events, industry events, and maintain a strong contact list

✅ Design and implement a marketing plan for APAC and EMEA (UK focus) with input from the Business Development Director and Managing Director

✅ Prepare pitch materials and presentations to attract new clients in APAC and EMEA (UK focus)

✅ Create long-form written content to support building the company’s brand through various channels

✅ Build the company’s social media presence by creating a content calendar of posts that are trending for marketing agencies and relevant to in-housing

✅ Manage the company’s LinkedIn page and create a weekly 1-pager of what’s working, what’s not, and recommendations

✅ Work with the Talent Experience Director in strengthening employer branding

ASSUMPTION: The role involves a mix of strategic planning, content creation, and relationship building. The successful candidate will be comfortable working independently and managing multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in Business Development, Sales, or Marketing, with a strong focus on content creation and community management

Required Skills:

• Proven experience in market research and analysis
• Excellent communication and presentation skills
• Strong project management skills
• Experience with content creation tools (e.g., Photoshop, ProCreate, AI tools)
• Ability to work independently and manage multiple priorities
• High tolerance for ambiguity and change
• First-hand experience in marketing for an agency

Preferred Skills:

• Experience in the marketing services industry
• Fluency in multiple languages
• Experience working with AI tools

ASSUMPTION: The ideal candidate will have a strong background in marketing, sales, or business development, with a proven track record in content creation and community management. They will be comfortable working independently and managing multiple projects and deadlines.

💰 Compensation & Benefits

Salary Range: Based on experience and industry standards, the estimated salary range for this role is RM 150,000 - RM 250,000 per year (approximately USD 35,000 - USD 58,000).

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time, with flexible remote work options (80% APAC, 20% EMEA)

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 8+ years of experience in Malaysia. The benefits package is subject to change and may vary based on the company's policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Maker Lab is a global marketing consultancy specializing in in-housing and offshoring marketing specialists. They work with some of the world's biggest brands, such as Google, YouTube, Netflix, Amazon, and Nike.

Company Size: Maker Lab has 201-500 employees globally, with offices in Singapore, London, and LA. This size allows for a dynamic and collaborative work environment with ample opportunities for growth and development.

Founded: Maker Lab was founded in 2015 and has since grown to become a leading player in the marketing services industry.

Company Description:

• Maker Lab is a people-first organization that focuses on building and running in-house micro-agencies alongside its clients
• The company offers a range of marketing services, including marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management
• Maker Lab is part of the global independent marketing business Miroma Group, which provides services across the marketing mix for clients such as Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube

Company Specialties:

• In-housing and offshoring marketing specialists
• Marketing strategy and creative production
• Data analytics and CRM
• Influencer engagement and social media management

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's focus on in-housing and offshoring marketing specialists sets it apart from traditional marketing agencies. The company's commitment to a people-first approach and its wide range of marketing services make it an attractive option for candidates looking to grow their careers in the marketing industry.

📊 Role Analysis

Career Level: This role is a mid-level to senior-level position, requiring 8+ years of experience in marketing, sales, or business development. The successful candidate will have a proven track record in content creation and community management and be comfortable working independently and managing multiple projects and deadlines.

Reporting Structure: The Global Marketing Manager will report directly to the Business Development Director and work closely with the Managing Director to drive growth and presence for the business through tactical marketing initiatives.

Work Arrangement: This role is a hybrid position, with approximately 80% of the time dedicated to APAC and 20% to EMEA. The successful candidate will be comfortable working independently and managing their time effectively across different regions.

Growth Opportunities:

• As Maker Lab continues to grow and expand its client base, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company
• The company's focus on professional development and training provides ample opportunities for candidates to learn and grow in their roles
• The global nature of the company's operations offers opportunities for candidates to gain experience working with clients and teams across different regions

ASSUMPTION: The Global Marketing Manager role offers a unique opportunity for candidates to gain experience working with some of the world's biggest brands and to contribute to the growth and success of a dynamic and innovative company. The successful candidate will have a proven track record in marketing, sales, or business development and be comfortable working independently and managing multiple projects and deadlines.

🌍 Location & Work Environment

Office Type: Maker Lab's Kuala Lumpur office is a modern and collaborative workspace, designed to foster creativity and innovation. The office is located in the heart of the city, with easy access to public transportation and amenities.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of over 1.8 million people
• The city is a major hub for business, finance, and tourism in Southeast Asia
• Kuala Lumpur is known for its multicultural population, vibrant food scene, and numerous shopping and entertainment options

Work Schedule: The successful candidate will be expected to work standard business hours, with some flexibility for remote work (approximately 80% APAC, 20% EMEA). The role may require occasional travel to attend industry events, networking events, and client meetings.

ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for candidates to network and build relationships with industry professionals. The city's vibrant food scene and numerous shopping and entertainment options make it an attractive destination for candidates looking to live and work in Southeast Asia.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Experience Director
• In-person or video interview with the Business Development Director and Managing Director
• Final decision and offer

Key Assessment Areas:

• Marketing and content creation skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing, sales, or business development experience, as well as your content creation and community management skills
• Prepare examples of your content creation work and be ready to discuss your approach to marketing and branding
• Research Maker Lab's clients and industry to demonstrate your understanding of the company's business and the marketing services industry

ATS Keywords: Marketing strategy, market research, content creation, community management, employer branding, project management, communication skills, presentation skills, marketing services industry, in-housing, offshoring

ASSUMPTION: The application process for the Global Marketing Manager role at Maker Lab is designed to assess the candidate's marketing and content creation skills, as well as their cultural fit and alignment with the company's values. Candidates should be prepared to discuss their relevant experience and provide examples of their content creation work.

🛠️ Tools & Technologies

• Content creation tools (e.g., Photoshop, ProCreate, AI tools)
• Project management software (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The successful candidate will be comfortable using a range of content creation, project management, marketing automation, and social media management tools to manage their workload and achieve their marketing objectives.

👔 Cultural Fit Considerations

Company Values:

• People first
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Dynamic and collaborative
• Focused on results and continuous improvement
• Comfortable working independently and managing multiple projects and deadlines

Self-Assessment Questions:

• Do you align with Maker Lab's people-first approach and commitment to collaboration and innovation?
• Are you comfortable working independently and managing multiple projects and deadlines?
• Do you have a proven track record in marketing, sales, or business development, with a strong focus on content creation and community management?

ASSUMPTION: Maker Lab's values and work style are designed to foster a dynamic and collaborative work environment, where candidates can thrive and grow in their roles. The successful candidate will be comfortable working independently and managing multiple projects and deadlines, with a proven track record in marketing, sales, or business development, and a strong focus on content creation and community management.

⚠️ Potential Challenges

• The role requires a high level of independence and the ability to manage multiple projects and deadlines
• The successful candidate will need to be comfortable working across different regions (approximately 80% APAC, 20% EMEA)
• The role may require occasional travel to attend industry events, networking events, and client meetings
• The marketing services industry is dynamic and fast-paced, with constant changes and new challenges

ASSUMPTION: The Global Marketing Manager role at Maker Lab offers a unique opportunity for candidates to gain experience working with some of the world's biggest brands and to contribute to the growth and success of a dynamic and innovative company. However, the role also presents challenges, including the need to work independently and manage multiple projects and deadlines, as well as the requirement to be comfortable working across different regions and occasionally traveling for work.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, Maker Lab focuses on in-housing and offshoring marketing specialists, providing a unique opportunity for candidates to gain experience working with some of the world's biggest brands
• The marketing services industry is dynamic and fast-paced, with constant changes and new challenges. Candidates should be comfortable working in a fast-paced environment and be able to adapt to new situations quickly
• The Global Marketing Manager role at Maker Lab is a mid-level to senior-level position, requiring 8+ years of experience in marketing, sales, or business development. Candidates should have a proven track record in content creation and community management and be comfortable working independently and managing multiple projects and deadlines

ASSUMPTION: The Global Marketing Manager role at Maker Lab offers a unique opportunity for candidates to gain experience working with some of the world's biggest brands and to contribute to the growth and success of a dynamic and innovative company. However, the role also presents challenges, including the need to work independently and manage multiple projects and deadlines, as well as the requirement to be comfortable working across different regions and occasionally traveling for work. Candidates should be comfortable working in a fast-paced environment and be able to adapt to new situations quickly.

📝 Sample Projects

• Developing and implementing a marketing plan for APAC and EMEA (UK focus)
• Conducting market research and competitor analysis for APAC and EMEA (UK focus)
• Creating and managing content for various marketing channels, including social media, email marketing, and blog posts
• Building relationships with media outlets and industry influencers to increase Maker Lab's brand awareness and reputation
• Strengthening employer branding initiatives to attract and retain top talent

ASSUMPTION: The Global Marketing Manager role at Maker Lab offers a unique opportunity for candidates to gain experience working with some of the world's biggest brands and to contribute to the growth and success of a dynamic and innovative company. The role involves a mix of strategic planning, content creation, and relationship building, with a focus on driving growth and presence for the business through tactical marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how the time will be split between APAC and EMEA?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maker Lab support the professional development and growth of its employees?
• What are the key challenges facing the marketing services industry, and how does Maker Lab differentiate itself from traditional marketing agencies?
• What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life balance?

ASSUMPTION: The interview process for the Global Marketing Manager role at Maker Lab is designed to assess the candidate's marketing and content creation skills, as well as their cultural fit and alignment with the company's values. Candidates should be prepared to discuss their relevant experience and provide examples of their content creation work. They should also be ready to ask insightful questions about the role, the company, and the marketing services industry to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing, sales, or business development experience, as well as your content creation and community management skills
• Prepare examples of your content creation work and be ready to discuss your approach to marketing and branding
• Research Maker Lab's clients and industry to demonstrate your understanding of the company's business and the marketing services industry
• Follow up with the Maker Lab team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.