📌 Core Information
🔹 Job Title: Global Marketing Manager - Brand Solutions
🔹 Company: Linda Werner & Associates
🔹 Location: New York, United States
🔹 Job Type: Contract (6 Month Position)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (EST strongly preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing audience-first content and programs to elevate brand offerings
- Driving product adoption and enabling agencies and brands to maximize impact
- Partnering cross-functionally with various teams to create integrated campaigns
- Leveraging insights to identify growth opportunities and evolve messaging strategies
ASSUMPTION: This role requires a strong background in marketing execution, cross-functional influence, and audience-focused storytelling to succeed.
📋 Key Responsibilities
✅ Author content and messaging tailored to marketing-savvy audiences across all seniority levels
✅ Develop sales enablement assets and thought leadership for brand summits and strategic initiatives
✅ Partner with internal teams to drive integrated campaigns
✅ Leverage insights to identify growth opportunities and evolve messaging strategies
✅ Create high-impact, audience-centric materials to increase awareness, consideration, and adoption of brand solutions suite
✅ Track and analyze performance metrics to continuously optimize marketing output
✅ Distill complex product and market narratives into clear, actionable marketing communications
✅ Influence cross-functional teams and help refine overarching brand strategy based on product evolution and industry trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience launching and scaling GenAI-related products and solutions through marketing programs
Required Skills:
- Expertise in developing audience-focused content and messaging for brands and agencies across multiple industries
- Demonstrated success in content and digital marketing execution
- Exceptional leadership and collaboration skills, with experience influencing senior stakeholders and driving cross-functional alignment
- Strong communication and storytelling abilities—written, verbal, and visual
- Ability to translate product complexity and data-driven insights into compelling, business-relevant narratives
Preferred Skills:
- Experience working with global advertising partners
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing and a proven track record of driving results through content and messaging will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in New York)
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Working Hours: 40 hours per week, Monday to Friday (with extended hours as needed on weekends)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Writing and Editing
Company Size: 51-200 employees (Small to Medium-sized company, offering a more personal work environment with opportunities for growth)
Founded: 1997 (Established company with a long history in the industry)
Company Description:
- Linda Werner & Associates is a technology, consulting, and technical staffing firm providing solutions in content management, learning, knowledge management, and web solutions.
- The company serves various industries, including software, retail, financial, telecommunications, and others.
- They offer delivery models ranging from consulting to managed teams and staffing services.
Company Specialties:
- Recruiting
- Content Publishing
- Technical Communications
- IT Project Management
- Business Consulting
Company Website: http://www.lwerner.com
ASSUMPTION: Linda Werner & Associates is a well-established company with a diverse range of clients and services, offering opportunities for growth and development in the marketing field.
📊 Role Analysis
Career Level: Mid-level to Senior (This role offers opportunities for growth and advancement within the marketing department)
Reporting Structure: This role reports directly to the Global Audience Marketing Team and works cross-functionally with various internal teams (Product, Sales, Marketing, Data Science, Communications, Legal, etc.)
Work Arrangement: Remote (EST strongly preferred) with extended hours as needed on weekends
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a global marketing role and work with international advertising partners
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing and gain experience working with global advertising partners.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's headquarters in New York)
Office Location(s): New York, United States
Geographic Context:
- New York is a major hub for the advertising and marketing industries, offering ample networking opportunities and industry events
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere within the Eastern Standard Time zone
- The company's headquarters in New York provides an opportunity to work in a vibrant and dynamic city with a rich cultural scene
Work Schedule: 40 hours per week, Monday to Friday (with extended hours as needed on weekends)
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the company's headquarters in New York offers opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the global audience marketing team
- Final interview with the company's leadership team
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and leadership skills
- Audience-focused storytelling and communication abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing, content development, and cross-functional collaboration
- Prepare examples of your work that demonstrate your ability to create audience-focused content and messaging
- Research the company and the global audience marketing team to show your enthusiasm for the role and understanding of the company's mission and values
ATS Keywords: Marketing Strategy, Sales Enablement, Content Development, Cross-Functional Collaboration, Audience-Focused Storytelling, Digital Marketing, Leadership, Communication, Data Analysis, Product Marketing, Brand Strategy, Thought Leadership, Client Feedback, Performance Metrics, Narrative Development, Stakeholder Influence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit within the global audience marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific marketing stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Client focus
Work Style:
- Results-driven
- Cross-functional
- Innovative
- Data-informed
- Collaborative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders to drive cross-functional initiatives?
- Do you have a proven track record of creating high-impact, audience-centric content and messaging?
ASSUMPTION: Candidates who are results-driven, collaborative, and innovative will be a strong fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic thinking with hands-on content creation
- Working with global advertising partners across different time zones and cultures
- Keeping up with the fast-paced evolution of the marketing industry and emerging technologies
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Brand Marketing Manager or a Global Content Marketing Manager, but with a stronger focus on sales enablement and thought leadership
- In comparison to other marketing roles, this position requires a unique blend of strategic thinking, content creation, and cross-functional collaboration skills
- Career progression in this role could lead to a Senior Marketing Manager or Director of Marketing position within the company
ASSUMPTION: This role offers a unique blend of marketing responsibilities and requires a versatile skill set to succeed.
📝 Sample Projects
- Developing a comprehensive brand guide for a global advertising partner
- Creating a thought leadership campaign to position the company as an industry expert in GenAI-related products
- Designing and executing a webinar series to educate clients on the latest trends and best practices in marketing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Global Marketing Manager - Brand Solutions may be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the global audience marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next year, and how can this role help address them?
- How does the company measure the success of its marketing initiatives, and how will the performance of this role be evaluated?
- What opportunities exist for collaboration and knowledge-sharing with other departments and teams within the company?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's marketing strategy, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing, content development, and cross-functional collaboration
- Prepare examples of your work that demonstrate your ability to create audience-focused content and messaging
- Research the company and the global audience marketing team to show your enthusiasm for the role and understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
