📌 Core Information
🔹 Job Title: Global Marketing Manager - CAS
🔹 Company: Medtronic
🔹 Location: Mounds View, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global product launches, with a focus on electrophysiology technologies
- Collaborating cross-functionally and with regional teams for successful launch executions
- Performing business analysis and demand forecasting to drive product acceptance
- Developing competitive strategies and clinical claims to support product value propositions
- Building and maintaining strong relationships with key opinion leaders (KOLs)
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to navigate complex global teams and technologies.
📋 Key Responsibilities
✅ Set the overall global product launch strategy
✅ Work globally and with regions to drive acceptance of our technologies
✅ Lead efforts related to preparing regions for technology launches and launch execution
✅ Collaborate with regional commercial teams worldwide to drive executions
✅ Create detailed launch plans and define key launch tactics and activities
✅ Collaborate with product development teams to address issues and ensure on-time product launches
✅ Perform business analysis and build demand forecasts in coordination with key regions and work with supply partners to ensure product supply
✅ Perform competitive analysis and develop relevant product value propositions
✅ Formulate clinical claims in accordance with evidence generation strategies to support product value propositions
✅ Formulate pipeline recommendations and priorities while leading strategy and business plans, including support for all business development-related opportunities
✅ Build brand and launch assets, and communicate the product message through omni-channels
✅ Develop close KOL relationships and engage and collect feedback from key customers through focused activities such as Voice of Customers and Advisory Board
✅ Analyze competitors and ensure competitive strategies are in place for new and existing products
✅ Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical, and New Business Development for strategic plan formulation and execution as needed
✅ Provide periodic updates to senior leadership on launch updates
✅ Be part of core teams when relevant to represent marketing
ASSUMPTION: This role involves a high degree of cross-functional collaboration and global teamwork, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA or related master's degree preferred
Experience: A minimum of 5 years of overall business experience is required. OR, an advanced degree and 3 years.
Required Skills:
- Proven experience in global product launch and understanding of regional differences
- Experience in the electrophysiology industry
- Ability to learn complex technology/clinical applications
- Strong presentation and customer relations skills
- Communication, relationship-building, and project management skills
Preferred Skills:
- Previous experience in both upstream and commercial marketing
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills may have an advantage.
💰 Compensation & Benefits
Salary Range: $123,200.00 - $184,800.00 per year
Benefits:
- Health, Dental, and Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance
- Incentive Plans
- 401(k) Plan
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is inclusive of the base salary and may include short-term incentives based on individual and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Medtronic is a global leader in medical technology, services, and solutions, with a focus on alleviating pain, restoring health, and extending life.
Company Size: Medtronic is a large corporation with over 95,000 employees worldwide, offering a wide range of career opportunities and resources.
Founded: Medtronic was founded in 1949 and has since grown into a multinational company with operations in over 150 countries.
Company Description:
- Medtronic leads global healthcare technology and boldly attacks the most challenging health problems facing humanity by searching out and finding solutions.
- The company's mission unites a global team of over 95,000 passionate people who are engineers at heart, putting ambitious ideas to work to generate real solutions for real people.
- Medtronic has a strong commitment to diversity, inclusion, and employee well-being, offering a wide range of benefits and compensation plans designed to support employees at every career and life stage.
Company Specialties:
- Cardiac and vascular devices
- Neuromodulation
- Diabetes management
- Respiratory and chronic disease management
Company Website: www.medtronic.com
ASSUMPTION: Medtronic's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic decision-making and cross-functional leadership.
Reporting Structure: The Global Marketing Manager reports directly to the Vice President of Marketing and is responsible for leading a team of marketing professionals.
Work Arrangement: This is an on-site role based in Mounds View, Minnesota, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Proven success in this role may lead to increased responsibilities or promotions within the marketing department or other areas of the organization.
- Medtronic's global presence and diverse product portfolio offer numerous opportunities for career growth and development.
- The company's commitment to employee development and training programs can help employees expand their skills and advance their careers.
ASSUMPTION: Given Medtronic's size and global reach, there are ample opportunities for career progression and growth within the organization.
🌍 Location & Work Environment
Office Type: Medtronic's headquarters in Mounds View, Minnesota, features a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 8200 Coral Sea St NE, Mounds View, MN 55449, United States
Geographic Context:
- Mounds View is a suburb of Minneapolis-Saint Paul, the 16th-largest metropolitan area in the United States.
- The region is known for its strong job market, high quality of life, and diverse cultural attractions.
- Minnesota is home to a thriving medical technology industry, with numerous companies and research institutions contributing to the state's robust healthcare ecosystem.
Work Schedule: The standard work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for specific project needs or team requirements.
ASSUMPTION: The Mounds View office offers a convenient location with easy access to major highways and nearby amenities, making it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members
- Final decision and offer
Key Assessment Areas:
- Global product launch experience
- Cross-functional collaboration and leadership skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Industry knowledge and electrophysiology expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss your experience with global product launches and cross-functional teams.
- Demonstrate your understanding of the electrophysiology industry and Medtronic's products.
- Showcase your ability to think strategically and solve complex problems.
- Follow up with the hiring manager or HR representative after your interview to express your continued interest in the position.
ATS Keywords: Global product launch, electrophysiology, cross-functional collaboration, strategic thinking, marketing, medical technology, competitive analysis, clinical claims, KOL relationships
ASSUMPTION: Medtronic's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce
- Marketo
- Power BI
- Google Workspace
- Slack
- Zoom
ASSUMPTION: Medtronic uses a variety of tools and technologies to support its global operations and facilitate collaboration among its teams.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Inclusion
- Innovation
Work Style:
- Medtronic fosters a fast-paced, dynamic work environment that encourages innovation and collaboration.
- The company values a growth mindset, continuous learning, and a strong commitment to its mission and patients.
- Medtronic's culture is inclusive and diverse, with a strong emphasis on work-life balance and employee well-being.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment that prioritizes innovation and continuous learning?
- Are you comfortable working with a diverse, global team and navigating complex technologies?
- Do you have a strong commitment to Medtronic's mission and values, and a passion for improving the lives of patients worldwide?
ASSUMPTION: Medtronic's culture is driven by its mission to alleviate pain, restore health, and extend life, with a strong emphasis on innovation, collaboration, and patient-centered care.
⚠️ Potential Challenges
- The global nature of this role may require frequent travel and navigating time zone differences.
- Cross-functional collaboration and stakeholder management can be challenging, requiring strong communication and leadership skills.
- The electrophysiology industry is complex and rapidly evolving, requiring continuous learning and adaptation.
- The competitive landscape is dynamic, with new players and technologies emerging regularly.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the medical technology industry, this position places a greater emphasis on global product launches and cross-functional collaboration.
- Medtronic's size and global reach offer more extensive resources and career growth opportunities than smaller organizations.
- This role may have more direct impact on the company's bottom line and patient outcomes than similar positions in other industries.
ASSUMPTION: The unique combination of global scope, cross-functional collaboration, and direct patient impact makes this role distinct from similar positions in other industries or organizations.
📝 Sample Projects
- Developing a comprehensive global launch plan for a new electrophysiology product, including regional strategies and tactics
- Conducting competitive analysis and formulating clinical claims to support a product's value proposition
- Building and maintaining strong relationships with key opinion leaders (KOLs) and collecting feedback through focused activities such as Voice of Customers and Advisory Board
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the role and the importance of strong communication and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging global product launch you've led and how you overcame any obstacles?
- How do you approach building and maintaining strong relationships with key opinion leaders (KOLs) in the electrophysiology industry?
- Can you discuss a time when you had to navigate a complex cross-functional team or stakeholder group to achieve a common goal?
- How do you stay up-to-date with the latest developments in the electrophysiology industry and competitive landscape?
- Can you describe Medtronic's culture and how it aligns with your personal values and work style?
ASSUMPTION: These questions are designed to assess the candidate's experience, skills, and cultural fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on global product launch experience, cross-functional collaboration, and electrophysiology industry knowledge.
- Prepare for your interviews by researching Medtronic's products, industry, and culture, and practicing your responses to common interview questions.
- If selected for an on-site or virtual interview, be prepared to present your thoughts on a specific business challenge or case study related to the role.
- Follow up with the hiring manager or HR representative after your interview to express your continued interest in the position and ask any remaining questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
