Global Marketing Manager (d/f/m)

📌 Core Information

🔹 Job Title: Global Marketing Manager (d/f/m)

🔹 Company: Essity

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: On-site

🔹 Category: 🌎 International & Global Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a team and fostering a dynamic, international working environment
• Developing and executing comprehensive marketing strategies for the Compression Therapy category
• Delivering financial goals such as Net Sales & Gross Profit Margin
• Collaborating widely across departments to drive awareness and tackle stigmas

ASSUMPTION: This role seems to involve significant inter-departmental coordination given the emphasis on collaboration with Market Access, Medical Affairs, and other teams to achieve business objectives. This assumption is based on the stated responsibilities and company values.

📋 Key Responsibilities

✅ Develop and implement global marketing plans, including market analysis and strategic initiatives

✅ Propose geographic expansion and market access strategies

✅ Recommend innovation pipelines, launch roadmaps, and manage the product lifecycle

✅ Conduct market research to inform marketing strategies and product development

✅ Oversee brand management, claims, packaging design, and value propositions

✅ Collaborate with local marketing teams, sales, R&D, and ensure alignment

✅ Manage the global marketing budget efficiently and track expenditures

✅ Ensure compliance with industry regulations and company policies

ASSUMPTION: Responsibilities highlight a strategic leadership role with an emphasis on innovation and regulatory compliance. This suggests potential for significant influence on global brand positioning and market presence.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 8-10 years in global marketing focusing on strategy and innovation

Required Skills:

• Leadership and strategic mindset
• Market analysis and competitive intelligence
• Innovation and brand management
• Collaboration and data-driven decision making

Preferred Skills:

• Fluency in additional languages such as German, Spanish, or French
• Experience in analytics-based decision making

ASSUMPTION: Proficiency in multiple languages is a significant plus, suggesting a role with a potentially wide geographical reach within global markets.

💰 Compensation & Benefits

Salary Range: Not specified, but compensation is described as above tariff

Benefits:

• 12 salaries with bonus and annual adjustments
• Pension schemes and childcare allowance
• Hybrid working, flexible hours, and 30 days of vacation
• Structured onboarding and career development opportunities
• Health and well-being initiatives

Working Hours: 40 hours per week with flexibility and work-life balance options

ASSUMPTION: Compensation and benefits seem comprehensive, indicating a competitive advantage in attracting top talent. Flexibility in work hours could appeal to a broader spectrum of applicants.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a focus on hygiene and healthcare

Company Size: 10,001+ employees, suggesting strong resources and significant global influence

Founded: Not specified, but roots trace back to 1849

Company Description:

• Global leader in hygiene and health sectors
• Commitment to diversity, equity, and inclusion
• Innovating for societal well-being and breaking barriers in personal care

Company Specialties:

• Personal and feminine care
• Medical solutions and MedTech
• Consumer and away-from-home tissue products

Company Website: http://www.essity.com/Careers/

ASSUMPTION: The company's longstanding presence in the industry suggests a stable and well-established organizational culture, which is likely attractive to individuals seeking long-term career progressions.

📊 Role Analysis

Career Level: Senior-level, requiring significant experience and strategic leadership capabilities

Reporting Structure: Likely reports to senior management within marketing or global operations

Work Arrangement: Predominantly on-site with hybrid capabilities

Growth Opportunities:

• Leadership growth within global marketing strategies
• Innovative influence on global health and wellness marketing
• Potential to drive substantial market expansions

ASSUMPTION: This role likely enables influence on major strategic decisions and offers pathways to executive roles, given the requirement for extensive marketing experience and leadership.

🌍 Location & Work Environment

Office Type: Corporate office settings with modern amenities

Office Location(s): Located in Hamburg with options for other Essity locations

Geographic Context:

• Hamburg is a major city known for its rich history and vibrant culture
• Access to a diverse and international professional community
• Proximity to other European markets facilitates regional collaboration

Work Schedule: Flexible schedule aligning with a hybrid work model

ASSUMPTION: A hybrid work model indicates a modern workplace approach, appealing to professionals seeking flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review and selection for interviews
• One or more interview rounds, possibly including a panel
• Final evaluation and decision-making phase

Key Assessment Areas:

• Strategic thinking and market understanding
• Leadership and collaboration skills
• Data-driven decision-making ability

Application Tips:

• Highlight your strategic achievements in previous roles
• Showcase your capacity for innovation in marketing
• Emphasize experience in global and culturally diverse environments

ATS Keywords: Leadership, Strategic Marketing, Global Expansion, Innovation, Consumer Insights

ASSUMPTION: The application process likely values a holistic understanding of global marketing dynamics and the ability to lead initiatives across diverse markets.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., Salesforce)
• Analytical Tools (e.g., Google Analytics)
• Collaboration Software (e.g., Microsoft Teams)

ASSUMPTION: Assumed use of industry-standard marketing, analytics, and collaboration tools to support a complex global marketing role.

👔 Cultural Fit Considerations

Company Values:

• Care for people and planet
• Commitment to diversity and inclusion
• Collaborative innovation

Work Style:

• Proactive and results-oriented
• Strong team collaboration and communication
• Flexible and adaptive to change

Self-Assessment Questions:

• Can you lead and innovate in a culturally diverse team?
• Do you have experience in creating and executing global marketing strategies?
• Are you comfortable working in a hybrid and fast-paced environment?

ASSUMPTION: A strong alignment with Essity’s values and work culture demands adaptability, innovation, and a commitment to the company’s purpose of breaking barriers to well-being.

⚠️ Potential Challenges

• Managing multiple stakeholders across global locations
• Navigating cultural differences and market variations
• Maintaining compliance with diverse international regulations
• Balancing innovation with operational constraints

ASSUMPTION: Challenges arise from the complexity of operating across global markets and ensuring consistent brand messaging amid diverse cultural expectations.

📈 Similar Roles Comparison

• Higher emphasis on global reach compared to regional roles
• Broader scope for innovation and strategy than solely operational positions
• Greater focus on cross-functional leadership within global matrices

ASSUMPTION: This role likely offers greater strategic influence and decision-making powers than roles focused on single markets or strictly operational tasks.

📝 Sample Projects

• Developing a global marketing campaign for a new product launch
• Implementing a market expansion strategy in a new geographic region
• Creating a comprehensive consumer insight database to guide product development

ASSUMPTION: Projects likely revolve around scaling initiatives that drive significant market presence and financial growth within the company’s strategic framework.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for the global marketing team?
• How is success measured in this role?
• Can you describe the team's dynamic and leadership style?
• What opportunities exist for professional development and growth?
• How does Essity support work-life balance and employee wellbeing?

ASSUMPTION: Questions should focus on understanding strategic priorities, success metrics, team dynamics, and growth opportunities to align personal career goals with organizational expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant global marketing experience
• Include a cover letter addressing your strategic leadership skills
• Be prepared to discuss past successes in international marketing projects
• Follow up with the hiring team if you haven’t received feedback within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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