Global Marketing Manager OTC (m/w/d)

📌 Core Information

🔹 Job Title: Global Marketing Manager OTC (m/w/d)

🔹 Company: Schülke & Mayr GmbH

🔹 Location: Norderstedt, Schleswig-Holstein, Germany

🔹 Job Type: Hybrid

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing strategies for OTC wound care brands
• Collaborating with cross-functional teams to launch and manage brands in regulated markets
• Conducting market research and translating insights into actionable growth levers
• Managing global brand marketing budgets and tracking spending
• Ensuring compliance with global and regional regulatory standards

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, evolving environment.

📋 Key Responsibilities

✅ Global Strategy & Brand Building:

• Define and execute global brand strategy for OTC wound care brands
• Develop annual marketing plans, including business objectives, marketing mix, competitive analysis, and performance KPI
• Shape the long-term brand architecture and visual identity in collaboration with global design and communications

✅ Innovation & Portfolio Management:

• Identify global white-space opportunities and co-develop pipeline innovations in line with consumer and HCP trends
• Lead innovation launches globally from concept to commercialization, including claims, packaging, and value proposition development
• Oversee product lifecycle management, including SKU rationalization, pricing strategy, and cost optimization

✅ Consumer & Market Insights:

• Conduct market, competitor, and consumer research to support strategy development and performance optimization
• Translate insights into actionable growth levers for brand, product, and communication development

✅ Cross-Functional & Market Collaboration:

• Serve as the single point of contact for Wound Management OTC globally, ensuring alignment with regional and local marketing teams
• Collaborate closely with Regulatory, Medical, Supply Chain, and Sales to support market access, compliance, and execution excellence
• Foster strong working relationships with key markets to adapt global strategies locally and ensure successful implementation

✅ Budget & Compliance:

• Manage global brand marketing budget, track spending, and measure ROI
• Ensure marketing activities comply with global and regional regulatory standards and internal governance

ASSUMPTION: This role requires exceptional project management skills, strong communication abilities, and the ability to work effectively in a matrix environment.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, or Life Sciences; MBA is a plus

Experience: 5+ years of experience in global or regional consumer marketing, ideally within OTC healthcare or FMCG

Required Skills:

• Proven experience in launching and managing brands in regulated markets (e.g., medical devices, OTC, or pharma)
• Track record of developing and implementing global strategies and innovations that delivered business growth
• Strong entrepreneurial mindset with a start-up mentality - hands-on, adaptable, and able to thrive in a fast-paced, evolving environment
• Commercially and analytically savvy, with data-driven decision-making skills
• Excellent project management and cross-functional collaboration skills in a matrix environment
• Fluent in English; additional languages (e.g., German, Polish) are a plus

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Knowledge of the German or European OTC market

ASSUMPTION: Candidates should have a proven track record in global marketing, with a strong focus on strategic thinking, operational discipline, and cross-market execution.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Competitive compensation and benefits package
• Flexibility and hybrid working possibilities
• Cross-functional, cross-regional collaboration in a dynamic global team

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range is based on industry standards for a role of this level and experience in the pharmaceutical or healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing, focusing on infection prevention, hygiene, and wound care products

Company Size: Medium-sized (1,001-5,000 employees), with a global presence and over 1200 employees worldwide

Founded: 1889, with a rich history and strong brand recognition in the healthcare industry

Company Description:

• Schülke & Mayr GmbH develops, produces, and distributes over 300 products worldwide, including disinfectants, antiseptics, medical and cosmetic skin care products, preservatives, and deodorant active ingredients
• The company operates in four strategic business fields: Healthcare, Industrial Hygiene, Over the Counter (OTC), and Direct Patient Care
• Schülke & Mayr GmbH is headquartered in Germany and has over 1200 passionate and motivated employees worldwide, selling products in over 100 countries

Company Specialties:

• Infection Prevention
• Over The Counter
• Life Sciences
• Infection Control
• and Healthcare

Company Website: www.schuelke.com

ASSUMPTION: Schülke & Mayr GmbH is a well-established company with a strong focus on innovation, quality, and customer satisfaction in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Head of Global Marketing or a similar role within the organization

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and work-life balance

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand the role's scope and influence as the company grows and evolves
• Possibility to transition into a leadership role within the marketing department or the organization

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Robert-Koch-Straße 2, 22851 Norderstedt, Germany

Geographic Context:

• Norderstedt is a city in the northern German state of Schleswig-Holstein, located approximately 20 kilometers north of Hamburg
• The city offers a mix of urban and suburban living, with easy access to both nature and cultural attractions
• Norderstedt is well-connected by public transportation, with regular services to Hamburg and other nearby cities

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM, and the option to work remotely on an as-needed basis

ASSUMPTION: The work environment at Schülke & Mayr GmbH is dynamic, collaborative, and focused on employee well-being, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership or the CEO
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven decision-making abilities
• Cross-functional collaboration and communication skills
• Adaptability and resilience in a fast-paced environment
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the OTC market and the company's products and services
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential
• Research the company's mission, values, and culture to show your enthusiasm and fit for the role

ATS Keywords: Global Marketing, OTC, Brand Building, Innovation, Consumer Research, Cross-Functional Collaboration, Project Management, Data-Driven Decision Making, Regulatory Compliance, Entrepreneurial Mindset, Analytical Skills, Communication Skills, Team Collaboration, Adaptability

ASSUMPTION: The application process at Schülke & Mayr GmbH is competitive, with a strong focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• CRM and marketing databases (e.g., Salesforce, HubSpot)
• Design and presentation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be comfortable using a variety of marketing, project management, and design tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Quality and excellence in all aspects of the business
• Collaboration and teamwork
• Customer focus and commitment to customer satisfaction
• Integrity and ethical behavior

Work Style:

• Dynamic and fast-paced, with a strong focus on results and performance
• Collaborative and team-oriented, with a emphasis on open communication and knowledge sharing
• Adaptable and resilient, with the ability to thrive in a changing environment
• Data-driven and analytical, with a focus on informed decision-making and continuous learning

Self-Assessment Questions:

• How do you approach strategic planning and execution in a global marketing context?
• Can you provide an example of a time when you successfully launched a product or brand in a regulated market?
• How do you balance data-driven decision-making with creative and innovative thinking?
• Describe your experience working in a matrix environment and collaborating with cross-functional teams.

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on innovation, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities in a matrix environment
• Navigating regulatory requirements and ensuring compliance in global markets
• Adapting to changing market dynamics and consumer trends in the OTC space
• Balancing short-term tactical needs with long-term strategic goals
• Managing a global brand marketing budget and optimizing ROI

ASSUMPTION: Candidates should be prepared to face these challenges and have a clear plan for overcoming them in the role.

📈 Similar Roles Comparison

• Compared to other global marketing roles, this position places a stronger emphasis on innovation and product development
• In the OTC industry, this role requires a deeper understanding of regulatory compliance and market access strategies
• Career progression in this role may follow a path from global marketing manager to director or vice president of marketing, with potential opportunities in general management or business development

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global brand relaunch strategy for an OTC wound care product, including market research, positioning, packaging design, and launch planning
• Conducting a comprehensive market analysis and competitive landscape assessment for the OTC wound care category, with a focus on emerging trends and white-space opportunities
• Leading a cross-functional team to develop and implement a global product line extension strategy, including product development, pricing, and go-to-market planning

ASSUMPTION: Candidates should be able to provide specific examples of their experience in global brand management, market research, and product development within the OTC or healthcare industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy and organization structure?
• What are the most significant challenges facing the OTC wound care category, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to innovation and product development in the OTC space?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.schuelke.com/job/Norderstedt-Global-Marketing-Manager-OTC-%28mwd%29-SH-22851/821538502/
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential
• Research the company's mission, values, and culture to show your enthusiasm and fit for the role
• Follow up with the hiring manager or HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.