📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Aldea
🔹 Location: Miami, Florida, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 3-6 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Transforming the way experts scale their impact through AI-powered companion experiences
- Partnering with top coaches, therapists, and personal growth experts to create and launch products
- Owning the full lifecycle of product launches, from onboarding and concepting to go-live and iteration
- Collaborating cross-functionally with product, engineering, design, marketing, and talent teams
ASSUMPTION: This role requires a balance of strategic thinking, project management, and client relationship skills. It's ideal for someone who thrives in a dynamic, startup environment and is passionate about helping experts reach a wider audience.
📋 Key Responsibilities
✅ Own the full lifecycle of product launches, ensuring each launch is seamless, strategic, and aligned with the expert's vision and voice
✅ Facilitate cross-functional coordination between product, engineering, design, marketing, and talent teams
✅ Represent Aldea in high-touch client conversations, building trust and maintaining strong relationships with high-profile talent
✅ Gather feedback from Talent Partners and work closely with the product team to shape roadmap priorities
ASSUMPTION: This role involves a high degree of client interaction and project management, requiring strong communication, organizational, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years in growth marketing, product marketing, or performance roles at a startup or fast-moving team
Required Skills:
- Proven experience in growth marketing, product marketing, or performance roles
- Strong analytical skills and ability to uncover patterns in data
- Hands-on experience with tools like GA4, Amplitude, Mixpanel, Segment, Hubspot, or Webflow
- Familiarity with paid channels (Meta, Google, TikTok)
- Excellent communication and collaboration skills
Preferred Skills:
- Experience building a growth system from scratch
- Ability to write basic SQL queries or use BI tools
- Curiosity and creativity in experiment design
ASSUMPTION: While a specific degree is not always required, the ideal candidate will have a proven track record in growth marketing and a strong analytical mindset.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role in Miami)
Benefits:
- Flexible remote work and a culture of autonomy and trust
- Opportunity to work on a mission that matters—helping people make better, more informed decisions
- Collaboration with a passionate, interdisciplinary team
- Shape a product and a company from the ground up
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Miami. Actual compensation may vary based on experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Aldea operates in the EdTech and personal growth sectors, focusing on AI-powered companion experiences for experts
Company Size: Aldea is a seed-stage startup with a small, growing team (82 employees)
Founded: Aldea was founded in 2020
Company Description:
- Aldea partners with top coaches, therapists, and personal growth experts to create AI-powered companion experiences
- The company aims to extend the presence of these experts and unlock new ways to support their audiences
- Aldea is backed by top investors and has a design-forward approach to product development
Company Specialties:
- AI-powered companion experiences
- Expert partnerships in coaching, therapy, and personal growth
- Design-forward product development
Company Website: Vívaro Media (Note: Aldea's website is not currently available)
ASSUMPTION: Aldea is a startup focused on leveraging AI to help experts reach a wider audience. The company's success relies on its ability to build strong relationships with high-profile talent and create engaging, innovative products.
📊 Role Analysis
Career Level: Mid-level marketing role with growth potential
Reporting Structure: This role may report directly to the Head of Marketing or a similar executive
Work Arrangement: Flexible remote work with a culture of autonomy and trust
Growth Opportunities:
- As Aldea grows, there may be opportunities to take on more responsibility or move into a management role
- The company's focus on innovation and experimentation may present opportunities for professional development
ASSUMPTION: This role offers significant growth potential as Aldea continues to expand its partnerships and user base. Successful candidates will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth.
🌍 Location & Work Environment
Office Type: Remote (with the option for on-site work in Miami)
Office Location(s): Miami, Florida
Geographic Context:
- Miami is a vibrant, multicultural city with a growing tech industry
- The city offers a high quality of life, with warm weather, beaches, and a diverse food scene
- Miami's time zone (EST) may require some flexibility for collaboration with global teams
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement
ASSUMPTION: While Aldea offers a flexible remote work arrangement, candidates should be comfortable working in a distributed team and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the HR team
- Interview with the Head of Marketing or a similar executive
- Case study or project presentation (if applicable)
- Final interview with the CEO or a member of the executive team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Project management and stakeholder management skills
- Cultural fit and alignment with Aldea's mission
Application Tips:
- Highlight your experience in growth marketing and any relevant achievements
- Demonstrate your analytical skills and ability to uncover patterns in data
- Showcase your communication and collaboration skills through your resume and cover letter
- Prepare for behavioral interview questions that focus on your project management and stakeholder management skills
ATS Keywords: Growth Marketing, Product Marketing, Performance Roles, Analytical Skills, Collaboration, Communication, Onboarding, Lifecycle Marketing, Retention Experiments, Experiment Design, GA4, Amplitude, Mixpanel, Segment, Hubspot, Webflow
ASSUMPTION: Aldea's interview process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- GA4
- Amplitude
- Mixpanel
- Segment
- Hubspot
- Webflow
- Paid channels (Meta, Google, TikTok)
ASSUMPTION: While the specific tools and technologies used by Aldea may evolve over time, the ideal candidate will have experience with similar tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Aldea is focused on helping people make better, more informed decisions
- Collaborative: Aldea values a culture of autonomy and trust, with a strong emphasis on teamwork
- Innovative: Aldea is committed to experimenting and iterating to create the best possible products
Work Style:
- Flexible: Aldea offers a flexible remote work arrangement and values a results-driven approach
- Data-driven: Aldea places a strong emphasis on analytics and using data to inform decision-making
- Adaptable: Aldea is a startup with a dynamic, fast-paced environment, requiring candidates to be comfortable with change and uncertainty
Self-Assessment Questions:
- Do you thrive in a dynamic, startup environment with a high degree of autonomy?
- Are you comfortable managing complex projects and building strong relationships with high-profile clients?
- Do you have a strong analytical mindset and a passion for using data to inform decision-making?
ASSUMPTION: Aldea values a culture of autonomy, trust, and collaboration. Successful candidates will be self-motivated, results-driven, and comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- The high degree of client interaction and project management may require strong stakeholder management skills and the ability to navigate complex relationships
- The dynamic, startup environment may present challenges in terms of change and uncertainty
- The remote work arrangement may require strong time management and self-motivation skills
- The company's focus on innovation and experimentation may require a willingness to take on new challenges and learn new tools and technologies
ASSUMPTION: While Aldea offers a unique and exciting opportunity to work on a mission-driven product, candidates should be prepared to navigate the challenges that come with a dynamic, fast-paced startup environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on project management and client relationship-building
- While the role requires strong analytical skills, it is not primarily focused on data analysis or reporting
- This role offers significant growth potential, with the opportunity to shape Aldea's marketing strategy and make a significant impact on its growth
ASSUMPTION: While this role shares some similarities with traditional marketing roles, it is unique in its focus on project management, client relationship-building, and strategic thinking.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered companion experience
- Managing the launch of a high-profile expert's product, including onboarding, concepting, and ongoing iteration
- Collaborating with cross-functional teams to gather feedback from Talent Partners and shape roadmap priorities
ASSUMPTION: The specific projects undertaken by the Growth Marketing Lead will vary depending on Aldea's product roadmap and partnerships. However, the role will consistently involve strategic thinking, project management, and client relationship-building.
❓ Key Questions to Ask During Interview
- How does Aldea support the growth and success of its Talent Partners?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aldea approach experimentation and iteration in its products and marketing strategies?
- What are the most challenging aspects of working in a dynamic, startup environment at Aldea?
- How does Aldea support the professional development and growth of its employees?
ASSUMPTION: These interview questions are designed to provide insight into Aldea's approach to partnerships, product development, company culture, and employee growth. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in growth marketing and any relevant achievements
- Prepare for behavioral interview questions that focus on your project management and stakeholder management skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
