Global Marketing Manager - Proteomics & Collection

📌 Core Information

🔹 Job Title: Global Marketing Manager - Proteomics & Collection

🔹 Company: PerkinElmer

🔹 Location: Covaris - Woburn - MA

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth of existing products and launching new instruments, reagents, and consumables
• Developing strategic marketing plans and campaigns
• Managing marketing service vendors and crafting value propositions
• Collaborating with cross-functional teams for new product introductions
• Designing and executing demand generation programs

ASSUMPTION: This role requires a strong background in marketing or product management, with a focus on life science research tools or molecular diagnostics. The ideal candidate will have experience in genomics or proteomics applications and be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans and campaigns for one or more application areas to drive growth and market penetration

✅ Manage marketing service vendors to craft value propositions and messaging for products and the assigned portfolio

✅ Collaborate with Product Management to assess and monitor emerging markets and competitive activities

✅ Partner with New Product Development teams and Sales to support new product introductions

✅ Design and execute programs for demand generation and pipeline development

ASSUMPTION: This role involves a high degree of collaboration with various teams, including Marketing, Product Management, Research & Development, Applications, Sales, and marketing services vendors. Strong communication and interpersonal skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree required, advanced degree in life sciences or business administration preferred

Experience: Minimum of 8 years of marketing or product management experience, with 3 years’ experience in a marketing role preferred

Required Skills:

• Proven track record in marketing or product management
• Strong understanding of genomics or proteomics applications
• Experience in developing and driving marketing strategies, value propositions, and portfolio messaging
• Excellent communication and interpersonal skills
• Critical thinking skills
• Ability to prioritize tasks and timelines

Preferred Skills:

• Experience in a commercial role with life science research tools or molecular diagnostics
• Experience with marketing automation platforms and Salesforce

ASSUMPTION: The ideal candidate will have a strong background in molecular biology research tools or molecular in vitro diagnostics, with a minimum of 8 years of marketing or product management experience. A bachelor's degree is required, with an advanced degree preferred.

💰 Compensation & Benefits

Salary Range: $125,000 - $165,000 per year

Benefits:

• Performance-Based Bonuses

Working Hours: Full-time, with approximately 15% travel, primarily domestic

ASSUMPTION: The anticipated starting pay for new hires is between $125,000 - $165,000 per year, with performance-based bonuses and benefits also available. Final offer amounts may vary based on factors including experience, education, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 5,001-10,000 employees

Founded: 1937

Company Description:

• PerkinElmer is a leading global provider of technology and service solutions for various markets, including food, industrial, life science, and environmental
• The company offers innovative laboratory technologies and OneSource services, delivering a highly trained, experienced, and collaborative team of service engineers
• PerkinElmer is committed to pushing the boundaries of science with a clear purpose – to help customers achieve theirs

Company Specialties:

• Environmental Analysis
• Forensics & Toxicology
• Industrial Analysis
• Lab Service Solutions
• Pharmaceutical & Life Sciences
• Chemical Analysis

Company Website: www.perkinelmer.com

ASSUMPTION: PerkinElmer is a well-established company with a strong reputation in the biotechnology research industry. The company offers a range of products and services, with a focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Experienced professional

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: On-site, with approximately 15% travel, primarily domestic

Growth Opportunities:

• Potential for career advancement within the Marketing department or related functions
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to collaborate with cross-functional teams and develop strong working relationships

ASSUMPTION: This role offers opportunities for professional growth and development, with the potential for career advancement within the Marketing department or related functions. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Covaris - Woburn - MA

Geographic Context:

• Woburn is a city located in Middlesex County, Massachusetts
• The area offers a mix of urban and suburban living, with easy access to Boston and other nearby cities
• Woburn is home to a diverse range of industries, including biotechnology, healthcare, and manufacturing

Work Schedule: Full-time, with approximately 15% travel, primarily domestic

ASSUMPTION: The Covaris office in Woburn, MA, provides a collaborative and dynamic work environment, with easy access to nearby amenities and attractions. The ideal candidate will be comfortable working in an on-site setting and be willing to travel as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and technical interviews with cross-functional teams
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing and product management experience
• Understanding of genomics or proteomics applications
• Communication and interpersonal skills
• Critical thinking and problem-solving abilities
• Alignment with company values and culture

Application Tips:

• Highlight relevant marketing and product management experience, with a focus on life science research tools or molecular diagnostics
• Demonstrate a strong understanding of genomics or proteomics applications and their relevance to the role
• Tailor your resume and cover letter to emphasize your qualifications for this specific position
• Prepare for behavioral and technical interview questions that assess your skills and experience

ATS Keywords: Marketing, Product Management, Genomics, Proteomics, Molecular Biology, Diagnostics, Demand Generation, Pipeline Development, Marketing Automation, Salesforce

ASSUMPTION: The application process for this role involves a series of interviews with cross-functional teams, assessing the candidate's marketing and product management experience, as well as their understanding of genomics or proteomics applications. Applicants should tailor their resume and cover letter to emphasize their qualifications for this specific position and prepare for behavioral and technical interview questions.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Salesforce
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms and Salesforce, as well as proficiency in Microsoft Office Suite and project management tools. Familiarity with these tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Quality

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Focus on results and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a strong background in marketing or product management, with a focus on life science research tools or molecular diagnostics?
• Are you comfortable working in a dynamic, collaborative environment with a strong emphasis on teamwork?
• Do you have a proven track record of driving growth and market penetration for products in the life science research or molecular diagnostics space?

ASSUMPTION: PerkinElmer values innovation, collaboration, customer focus, integrity, and quality. The ideal candidate will be comfortable working in a dynamic, fast-paced environment with a strong emphasis on teamwork and results-driven mindset. They will also have a proven track record of driving growth and market penetration for products in the life science research or molecular diagnostics space.

⚠️ Potential Challenges

• High degree of collaboration with various teams, requiring strong communication and interpersonal skills
• Need to balance multiple projects and priorities, with the ability to prioritize tasks and timelines
• Occasional travel requirements, with approximately 15% travel, primarily domestic
• Fast-paced and sometimes demanding work environment, with a focus on results and continuous improvement

ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and interpersonal skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance multiple projects and priorities effectively. Occasional travel may be required, with approximately 15% travel, primarily domestic.

📈 Similar Roles Comparison

• This role is similar to other marketing or product management positions in the life science research or molecular diagnostics space, but with a focus on genomics or proteomics applications
• Compared to other marketing roles, this position requires a strong understanding of genomics or proteomics applications and their relevance to the products and services offered by PerkinElmer
• Career path for this role may include progression to senior marketing or product management positions, or transition to other related functions within the company

ASSUMPTION: This role is similar to other marketing or product management positions in the life science research or molecular diagnostics space, but with a focus on genomics or proteomics applications. The ideal candidate will have a strong understanding of these applications and be able to leverage this knowledge to drive growth and market penetration for PerkinElmer's products and services.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new instrument launch in the proteomics space
• Managing marketing service vendors to craft value propositions and messaging for a portfolio of genomics reagents
• Collaborating with cross-functional teams to support the launch of a new line of consumables for molecular diagnostics

ASSUMPTION: These sample projects illustrate the types of initiatives the Global Marketing Manager may be involved in, highlighting the need for strong marketing and product management skills, as well as a deep understanding of genomics or proteomics applications.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing and product management experience required for success in this role?
• How does this role collaborate with other teams, such as Product Management, Research & Development, Applications, and Sales?
• What are the most important qualities and skills for someone to succeed in this position?
• How does this role contribute to the company's overall growth and market penetration strategies?
• What opportunities are there for professional growth and development within the Marketing department or related functions?

ASSUMPTION: These key questions help applicants better understand the requirements and expectations of the Global Marketing Manager role, as well as the opportunities for professional growth and development within the Marketing department or related functions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and product management experience, with a focus on life science research tools or molecular diagnostics
• Write a cover letter emphasizing your qualifications for this specific position and your enthusiasm for the role
• Prepare for behavioral and technical interview questions that assess your skills and experience
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.