Global Marketing Operations Manager

Antler

Full-time

On-site

Sydney, New South Wales, Australia

📌 Core Information

🔹 Job Title: Global Marketing Operations Manager

🔹 Company: Antler

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Developing and executing strategic marketing initiatives for the Capital team
Managing CRM systems and optimizing marketing strategies
Analyzing campaign performance metrics to provide actionable insights
Collaborating with global and local marketing teams to ensure alignment with broader organizational goals
Working closely with the Capital team to understand investment priorities and translate them into effective marketing strategies

ASSUMPTION: This role requires a strong understanding of venture capital, investment management, and financial products and services. The ideal candidate will have experience in marketing automation, CRM systems, and content strategy, with a focus on investor relations and fundraising processes.

📋 Key Responsibilities

✅ Ownership of Capital CRM & Marketing Automation

Determine opportunities for increased efficiency and automation across the global Capital team’s CRM & marketing automation platforms
Develop and execute comprehensive CRM strategies for the Capital team, ensuring data integrity and segmentation for targeted investor communications
Design, implement, and optimize marketing automation workflows tailored to investor journeys and capital raising initiatives
Serve as the primary administrator for Capital team's CRM platforms

✅ Email Marketing & Content Distribution

Create and manage sophisticated email marketing campaigns targeted at LPs, investors, and prospects
Develop content distribution strategies for fund updates, portfolio performance reports, and other capital-related communications
Build data-driven nurture sequences for different investor personas throughout the fundraising cycle

✅ Email & Content Strategy

Collaborate with Capital & Global Content teams to develop compelling content across the nurturing lifecycle that effectively communicates investment theses, fund performance, and portfolio company successes
Oversee website content updates related to investor relations and capital raising initiatives
Ensure all communications maintain consistency with Antler's brand while speaking effectively to sophisticated financial audiences

✅ Performance Analytics & Reporting

Analyze campaign performance metrics to provide actionable insights for the Capital team
Create comprehensive reports on investor engagement, content effectiveness, and marketing funnel performance
Use data analysis to continuously refine targeting strategies and messaging approaches

✅ Cross-Functional Collaboration

Work closely with the Capital team to understand investment priorities and translate them into effective marketing strategies
Collaborate with global and local marketing teams to ensure alignment of Capital marketing initiatives with broader organizational goals
Partner with internal stakeholders across multiple teams and locations to develop compelling nurture narratives when appropriate

ASSUMPTION: This role requires strong analytical, writing, and project management skills, as well as the ability to work effectively with global teams in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in marketing automation/marketing operations, preferably in venture capital, private equity, or financial services

Required Skills:

Good knowledge of CRM and marketing automation tools (HubSpot certification ideal)
Experience designing and implementing data-driven marketing campaigns
Excellent analytical skills with the ability to derive meaningful insights from campaign and engagement data
Superior writing and communication skills with the ability to translate complex concepts into compelling marketing narratives
Strong project management abilities with experience coordinating multiple stakeholders and initiatives
Strong understanding of investor relations, fundraising processes, and financial communications

Preferred Qualifications:

Experience with Webflow CMS for website content management
Experience collaborating with global teams in a fast-paced environment
Familiarity with data privacy regulations as they pertain to investor communications
Experience working specifically with venture capital or investment firms
Knowledge of financial regulations related to marketing and communications in the investment space

ASSUMPTION: The ideal candidate will have a strong understanding of the venture capital industry and be comfortable working with sophisticated financial audiences.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 AUD per year (based on industry standards for the role, experience level, and location)

Benefits:

Health insurance and retirement plans
Generous vacation and leave policies
Employee development and growth opportunities
Access to cutting-edge startups and investment opportunities across multiple sectors and geographies

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and Antler's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity

Company Size: Medium (201-500 employees)

Founded: 2018

Company Description:

Antler is a global venture capital firm focused on backing ambitious founders from the very start
The firm partners with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges
Antler has offices in 30 cities, including New York, London, Berlin, Stockholm, Bangalore, Singapore, Seoul, and Sydney
The firm has helped create and invested in more than 1,500 startups across a wide range of industries and technologies

Company Specialties:

startup
talents
venturecapital
investment
founder
talentacquisition
venture
investing
business
entrepreneurship
innovation
and venture capital

Company Website: http://antler.co

ASSUMPTION: Antler's global presence and focus on early-stage investing provide unique opportunities for growth and exposure to diverse startups and investment opportunities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to Anthony Millet, Partner and Co-Head of Global Capital

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

Potential to take on additional responsibilities and advance within the Capital team or broader Antler organization
Exposure to cutting-edge startups and investment opportunities across multiple sectors and geographies
Collaboration with global and local marketing teams to ensure alignment of Capital marketing initiatives with broader organizational goals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a flexible remote work policy

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

Sydney is the largest city in Australia and the capital of New South Wales
The city is known for its harbor, beaches, and diverse cultural attractions
Sydney's startup ecosystem is thriving, with numerous co-working spaces and incubators supporting early-stage companies

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Sydney's vibrant startup scene and cultural offerings provide an exciting environment for professionals to live and work.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screen with the HR team
In-depth interview with the hiring manager (Anthony Millet) and a member of the Capital team
Final interview with Antler's Global Head of Marketing

Key Assessment Areas:

Marketing automation and CRM expertise
Analytical skills and data-driven decision-making
Communication and presentation skills
Cultural fit and alignment with Antler's mission and values

Application Tips:

Highlight relevant marketing automation and CRM experience on your resume
Tailor your cover letter to demonstrate your understanding of Antler's mission and the role's responsibilities
Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: CRM, marketing automation, email marketing, content strategy, performance analytics, cross-functional collaboration, venture capital, investor relations, fundraising processes, financial communications

ASSUMPTION: Antler's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

CRM: Affinity, HubSpot
Marketing Automation: HubSpot, other tools as needed
Email Marketing: HubSpot, other tools as needed
Content Management: Webflow CMS
Analytics: Google Analytics, other tools as needed

ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Ambitious: Antler seeks driven individuals who are passionate about making progress inevitable
Collaborative: The firm fosters a culture of teamwork and mutual support
Inclusive: Antler welcomes diversity in thoughts, backgrounds, and experiences

Work Style:

Fast-paced: Antler operates in a dynamic and fast-changing environment
Global: The firm works with teams and founders across multiple time zones and cultures
Adaptable: Antler's teams must be comfortable with change and able to pivot as needed

Self-Assessment Questions:

How do you align with Antler's value of being ambitious and driving progress?
How do you approach working with global teams and managing different time zones?
Can you provide an example of a time when you had to adapt to significant change or pivot in your approach?

ASSUMPTION: Antler's culture values ambition, collaboration, and adaptability, with an emphasis on driving progress and making an impact.

⚠️ Potential Challenges

Managing multiple stakeholders and initiatives across global teams
Balancing the need for data-driven decision-making with the need for swift execution
Adapting to the fast-paced and dynamic nature of the venture capital industry
Working with sophisticated financial audiences and understanding their unique communication preferences

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, global environment and able to balance data-driven decision-making with swift execution.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position focuses on investor relations and capital raising initiatives, requiring a strong understanding of venture capital and financial communications
Compared to other marketing operations roles, this position places a greater emphasis on cross-functional collaboration and working with global teams
Career progression in this role may involve taking on additional responsibilities within the Capital team or exploring opportunities within Antler's broader organization

ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar marketing roles, with a focus on investor relations, global collaboration, and working within a fast-paced venture capital environment.

📝 Sample Projects

Developing and executing a targeted email marketing campaign to engage limited partners (LPs) in a new fund launch
Optimizing marketing automation workflows to improve investor engagement and conversion rates
Collaborating with the Capital team to create compelling content for a quarterly investor update, highlighting fund performance and portfolio company successes

ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable managing multiple stakeholders and initiatives.

❓ Key Questions to Ask During Interview

How does this role fit into the broader Capital team's strategy, and how can my work contribute to its success?
Can you describe the team structure and how this role will collaborate with other team members?
How does Antler support the professional growth and development of its employees?
What are the key priorities for the Capital team in the first 90 days, and how can this role contribute to achieving them?
How does Antler measure the success of its marketing initiatives, and how will this role be evaluated?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you better understand the expectations and opportunities it offers.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://antler.applytojob.com/apply/IOOCQAC4TE/Global-Marketing-Operations-Manager
Tailor your resume to highlight relevant marketing automation and CRM experience
Write a cover letter that demonstrates your understanding of the role's responsibilities and your fit for the position
Prepare for phone or video screens and in-depth interviews with the hiring manager and other team members
Follow up with the hiring team after your interviews to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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