📌 Core Information
🔹 Job Title: Global Marketing Operations Specialist
🔹 Company: Docplanner
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Configuring, maintaining, and optimizing marketing systems
- Ensuring data integrity, user enablement, and cross-platform integrations
- Managing data imports and implementing lead scoring practices
- Driving efficient and scalable marketing operations
- Collaborating with internal teams and data teams
ASSUMPTION: This role requires a strong background in marketing operations and technology, with a focus on driving efficiency and scalability in marketing processes.
📋 Key Responsibilities
✅ Configure, maintain, and optimize marketing systems
✅ Create, manage, and document system processes and train users on best practices
✅ Maintain and refine core items like CRM records, properties, lists, workflows, user management, and GDPR compliance
✅ Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to enable higher conversion
✅ Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation
✅ Be responsible for data security and governance coming in and flowing out of marketing systems
✅ Communicate with internal teams, identify pain points, and prioritize enhancements for core marketing systems
✅ Drive cross-platform integrations (Salesforce inclusive) and partner with other system administrators and internal data teams
✅ Stay up-to-date on data and technology changes that can impact the marketing technology stack
✅ Be part of the evaluation of future technology software to meet the challenges of the marketing team
ASSUMPTION: This role requires a strong understanding of marketing systems and processes, as well as the ability to manage multiple priorities simultaneously.
🎯 Required Qualifications
Education: Degree in marketing, computer science, business, or a related field
Experience: Proficient knowledge of digital marketing automation or other marketing technology (HubSpot required)
Required Skills:
- Salesforce and particularly experience with HubSpot-Salesforce sync is a plus
- Demonstrated experience using technology and marketing expertise to drive process and performance improvements
- Proven ability to manage multiple, competing priorities simultaneously
- High attention to detail
- Positive can-do attitude with strong initiative and follow-through
- Insatiable appetite to learn and grow
- Excellent written and verbal communication skills with a proven ability to deliver messages in a manner that is clear, effective, and engaging
- Strong level of business English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of CRM systems
ASSUMPTION: Candidates should have a strong background in marketing operations and technology, with a focus on driving efficiency and scalability in marketing processes.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (Estimated, based on industry standards for a mid-senior level marketing operations role in Warsaw)
Benefits:
- Healthcare insurance
- Wellness that works for you (e.g., gym memberships, mental health support)
- Time off that counts (e.g., vacation, birthday leave, recharge days)
- ESOP (Employee Stock Ownership Plan) after 6 months with the company
- Local perks (e.g., meal vouchers, transport allowances, extended parental leave)
- Career growth opportunities
- Global team and flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing operations role in Warsaw. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a leading global healthcare platform that connects patients with doctors and clinics. They operate in 13 countries and have over 280,000 doctors on their platform.
Company Size: Docplanner has around 3,000 employees, making it a large company with a relatively agile and flexible work environment.
Founded: Docplanner was founded in 2012 and has since grown to become one of the largest healthcare platforms worldwide.
Company Description:
- Docplanner helps doctors help patients by providing a platform for appointment bookings and medical information.
- Their mission is to help people live longer, healthier lives by simplifying daily tasks and helping doctors work more efficiently.
- Docplanner offers a range of products, including marketplaces, SaaS, and AI tools, to support doctors, clinics, and hospitals.
Company Specialties:
- Online appointment booking
- Medical information and advice
- SaaS and AI tools for healthcare professionals
Company Website: https://www.docplanner.com/
ASSUMPTION: Docplanner is a well-established company in the healthcare industry, with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Operations Manager.
Work Arrangement: This role offers flexible hours and remote work options, with the possibility to work from any of Docplanner's hubs worldwide.
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing operations function.
🌍 Location & Work Environment
Office Type: Docplanner has multiple hubs worldwide, with the option to work remotely or from any of their offices.
Office Location(s): Warsaw, Barcelona, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its vibrant culture, rich history, and thriving tech industry.
- Warsaw is home to Docplanner's headquarters and has a strong presence of multinational companies.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: Docplanner's global presence and flexible work arrangements offer candidates the opportunity to work in a dynamic, multicultural environment with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Intro Chat: A first call with Docplanner's Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
- Hiring Manager Interview: A deeper dive into the candidate's experience and aspirations with the future manager.
- Business Case: Dedicated prep time to showcase the candidate's problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team to walk through the findings together.
- References & Offer: Final reference checks and job offer
Key Assessment Areas:
- Cultural fit and alignment with Docplanner's values
- Problem-solving and strategic thinking skills
- Technical proficiency in marketing operations and technology
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your approach to marketing operations and technology, as well as your understanding of Docplanner's business and market position.
- Research Docplanner's values and be ready to demonstrate how your personal values align with the company's.
ATS Keywords: Marketing Operations, Marketing Technology, HubSpot, Salesforce, Data Management, Lead Scoring, Marketing Automation, Cross-Platform Integration, Communication, Attention to Detail, Problem Solving, Initiative, Learning
ASSUMPTION: Docplanner's hiring process is designed to be transparent and efficient, with a focus on assessing the candidate's cultural fit, technical skills, and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- CRM systems
- Marketing automation tools
ASSUMPTION: This role requires proficiency in HubSpot and Salesforce, as well as experience with CRM systems and marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Focus on results
- Think like an owner
- Keep it simple, keep it lean
- Be respectful and radically honest
- Learn and be curious
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Agile and adaptable
- Open and transparent communication
Self-Assessment Questions:
- How do my personal values align with Docplanner's company values?
- Am I comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and growth?
- Do I have the technical skills and experience required to succeed in this role?
ASSUMPTION: Docplanner's company culture is characterized by a strong focus on results, collaboration, and innovation. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to demonstrate a strong alignment with the company's values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and the ability to manage multiple priorities simultaneously.
- Collaborating with global teams may present communication and time zone challenges.
- Working with legacy systems and data may require strong problem-solving skills and attention to detail.
- Keeping up with the latest marketing technology trends and best practices may require continuous learning and development.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong adaptability, communication, and technical skills.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on driving efficiency and scalability in marketing processes.
- In the healthcare industry, marketing operations roles often require a strong understanding of healthcare-specific marketing challenges and trends.
- Career progression in marketing operations may involve moving into senior roles or transitioning into related fields such as marketing technology or data analysis.
ASSUMPTION: This role offers unique opportunities for growth and career progression within the marketing operations function, with a strong focus on driving efficiency and scalability in marketing processes.
📝 Sample Projects
- Implementing a new lead scoring system to improve conversion rates and optimize marketing spend
- Streamlining data import processes to ensure data accuracy, hygiene, and proper segmentation
- Driving cross-platform integrations to improve data flow and enhance user experience
ASSUMPTION: These sample projects illustrate the types of initiatives a Global Marketing Operations Specialist might work on, with a focus on driving efficiency, scalability, and improved performance in marketing processes.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does this role collaborate with other teams within the marketing function and the broader organization?
- What opportunities are there for professional growth and development within this role and the marketing operations function?
- How does Docplanner support work-life balance and employee well-being, particularly for remote workers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the team's dynamics, and the company's culture, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on marketing operations and technology
- Prepare a business case showcasing your problem-solving and strategic thinking skills, with a focus on driving efficiency and scalability in marketing processes
- Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
