Global Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Global Marketing Operations Specialist

🔹 Company: Docplanner

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Managing marketing system configuration, maintenance, and optimization
• Implementing lead scoring practices and marketing automation tactics
• Ensuring data accuracy, hygiene, and proper segmentation
• Collaborating with internal teams to identify pain points and prioritize enhancements
• Staying up-to-date with data and technology changes impacting the marketing technology stack

ASSUMPTION: This role requires a balance of technical and marketing expertise to drive process and performance improvements. The ideal candidate will have experience using technology to streamline marketing operations and a strong initiative to follow through on tasks.

📋 Key Responsibilities

✅ Be responsible for marketing system configuration, maintenance, and optimization

✅ Create, manage, and document system processes and train all users on best practices

✅ Maintain and refine core items like CRM records, properties, lists, workflows, user management, and GDPR compliance

✅ Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to enable higher conversion

✅ Manage data imports according to campaign requirements ensuring data accuracy, hygiene, and proper segmentation

✅ Be responsible for data security and governance coming in and flowing out of the marketing systems

✅ Communicate to internal teams, identify pain points, and prioritize enhancements for core marketing systems

✅ Drive cross-platform integrations (Salesforce inclusive) and partner with other system administrators and internal data teams

✅ Stay up-to-date on data & technology changes (internal and external) that can impact marketing technology stack

✅ Be part of the evaluation of future technology softwares to meet the challenges of the marketing team

ASSUMPTION: This role involves a mix of technical tasks, such as managing marketing systems and data imports, and collaborative responsibilities, like communicating with internal teams and identifying pain points.

🎯 Required Qualifications

Education: Degree in marketing, computer science, business, or a related field

Experience: 2-5 years of experience in marketing, digital marketing, or a related field

Required Skills:

• Proficient knowledge of digital marketing automation (HubSpot required)
• Salesforce experience, particularly with HubSpot-Salesforce sync
• Demonstrated experience using technology & marketing expertise to drive process and performance improvements
• Proven ability to manage multiple, competing priorities simultaneously
• High attention to detail
• Positive can-do attitude with strong initiative and follow-through
• Excellent written & verbal communication skills with a proven ability to deliver messages clearly, effectively, and engagingly
• Strong level of business English

Preferred Skills:

• Experience with marketing automation tools other than HubSpot
• Familiarity with marketing analytics and reporting

ASSUMPTION: The required skills for this role emphasize a strong background in digital marketing automation and a proven track record of driving process improvements through technology.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for a mid-level marketing operations role in Barcelona)

Benefits:

• Private health plan
• Share options plan after 6 months working with the company
• Free English classes
• Remote-friendly working model
• Free birthday off
• Referral program

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The estimated salary range is based on market research for similar roles in Barcelona. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Docplanner operates in the technology, information, and internet industry, focusing on online healthcare services and appointment booking platforms.

Company Size: Docplanner has 51-200 employees globally, with a diverse team working in engineering, data, and product teams. This size allows for a startup-like mindset while offering the stability and resources of a larger organization.

Founded: Docplanner was founded in 2012 and has since expanded to operate in 25 countries worldwide.

Company Description:

• Docplanner is a global leader in online healthcare services, empowering patients by providing access to reviews and enabling doctors to manage bookings easily and save time.
• The company aims to make the healthcare experience more human by focusing on patients' needs and providing technology-driven solutions.
• Docplanner values diversity and encourages employees to be their authentic selves at work, offering a remote-friendly working model.

Company Specialties:

• Online marketing
• EHealth
• Health marketing
• Social media marketing

Company Website: http://doktortakvimi.com

ASSUMPTION: Docplanner's focus on patient-centric healthcare services and its commitment to diversity and inclusion make it an attractive employer for candidates seeking a meaningful impact on the healthcare industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and development within the global marketing operations team.

Reporting Structure: This role reports directly to the Global Marketing Operations Manager and collaborates with various internal teams, including marketing, sales, and data teams.

Work Arrangement: The remote-friendly working model allows for flexible scheduling and the opportunity to work from home or the office, depending on the employee's preference.

Growth Opportunities:

• Advancement within the global marketing operations team as the company continues to expand its presence in new markets.
• Potential opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
• Professional development through training and mentorship programs offered by the company.

ASSUMPTION: The global marketing operations specialist role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Docplanner's Barcelona office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a rich cultural scene, with numerous museums, art galleries, and historical sites.
• Barcelona has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work remotely.

ASSUMPTION: The remote-friendly working model and flexible scheduling allow employees to maintain a healthy work-life balance while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• 30' Interview with a Global Talent Partner
• 90' Interview with the Hiring Manager, including a task assessment
• 30' Interview with another Hiring Manager
• Offer (subject to references)

Key Assessment Areas:

• Technical skills in marketing automation and CRM management
• Problem-solving abilities and initiative
• Communication and collaboration skills
• Alignment with Docplanner's company values and culture

Application Tips:

• Highlight relevant experience in marketing automation and CRM management
• Demonstrate a strong understanding of Docplanner's business and mission
• Prepare for behavioral interview questions focusing on problem-solving, initiative, and collaboration
• Showcase your ability to work effectively in a remote-friendly environment

ATS Keywords: Marketing automation, CRM management, lead scoring, data hygiene, marketing technology stack, process improvement, cross-functional collaboration

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on problem-solving, initiative, and collaboration.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• CRM software
• Marketing automation tools

ASSUMPTION: The required tools and technologies for this role are primarily marketing automation and CRM platforms, with a focus on HubSpot and Salesforce.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Focus on the needs and preferences of patients
• Innovative: Continuously seek new ways to improve the healthcare experience
• Collaborative: Work together to achieve common goals and drive success

Work Style:

• Remote-friendly: Offer flexibility and autonomy to employees
• Dynamic: Encourage creativity, innovation, and continuous learning
• Data-driven: Make informed decisions based on data and analytics

Self-Assessment Questions:

• How do you ensure data accuracy and hygiene in marketing systems?
• Can you describe a time when you identified a pain point in a marketing system and drove process improvements?
• How do you stay up-to-date with changes in data and technology that impact marketing operations?

ASSUMPTION: Docplanner values a patient-centric, innovative, and collaborative work environment, with a focus on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Managing multiple, competing priorities simultaneously
• Keeping up with the fast-paced, ever-changing marketing technology landscape
• Ensuring data security and governance in marketing systems
• Effectively communicating with internal teams to identify pain points and prioritize enhancements

ASSUMPTION: The global marketing operations specialist role presents unique challenges related to managing multiple priorities, staying current with technology changes, and effectively collaborating with internal teams.

📈 Similar Roles Comparison

• This role differs from other marketing operations positions in its focus on global marketing systems and cross-functional collaboration
• Industry-specific context: Docplanner's focus on online healthcare services and appointment booking platforms sets it apart from other companies in the marketing technology space
• Career path comparison: This role offers opportunities for growth and development within the global marketing operations team and across the organization

ASSUMPTION: The global marketing operations specialist role at Docplanner presents unique opportunities for growth and development within the global marketing operations team and across the organization.

📝 Sample Projects

• Implementing a lead scoring system to improve conversion rates and drive higher-quality leads
• Streamlining data imports and segmentation processes to ensure data accuracy and hygiene
• Collaborating with internal teams to identify pain points and drive process improvements in core marketing systems

ASSUMPTION: These sample projects illustrate the technical and collaborative aspects of the global marketing operations specialist role at Docplanner.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall global marketing operations strategy at Docplanner?
• What are the most significant challenges facing the marketing technology stack at Docplanner, and how can this role help address them?
• How does Docplanner support the professional development and growth of its employees in marketing operations roles?
• What is the expected timeline for onboarding and training for this role?
• How does Docplanner ensure data security and governance in its marketing systems?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, professional development opportunities, onboarding process, data security measures, and overall fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in marketing automation, CRM management, and process improvement
• Prepare for behavioral interview questions focusing on problem-solving, initiative, and collaboration
• Research Docplanner's business and mission to demonstrate your alignment with the company's values and culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.