📌 Core Information
🔹 Job Title: Global Marketing Operations Specialist
🔹 Company: Docplanner
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Configuring, maintaining, and optimizing marketing systems
- Ensuring data integrity, user enablement, and cross-platform integrations
- Driving efficient and scalable marketing operations
- Collaborating with internal teams and external data teams
- Staying up-to-date with data and technology changes
ASSUMPTION: This role requires a strong understanding of marketing technology and a proactive approach to problem-solving.
📋 Key Responsibilities
✅ Configure, maintain, and optimize marketing systems
✅ Ensure data integrity, user enablement, and cross-platform integrations
✅ Manage core items like CRM records, properties, lists, workflows, user management, and GDPR compliance
✅ Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics
✅ Manage data imports according to campaign requirements
✅ Ensure data security and governance coming in and flowing out of marketing systems
✅ Communicate with internal teams, identify pain points, and prioritize enhancements for core marketing systems
✅ Drive cross-platform integrations and partner with other system administrators and internal data teams
✅ Stay up-to-date with data and technology changes
✅ Be part of the evaluation of future technology software to meet the challenges of the marketing team
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple, competing priorities simultaneously.
🎯 Required Qualifications
Education: Degree in marketing, computer science, business, or related field
Experience: Proficient knowledge of digital marketing automation (HubSpot required), Salesforce experience a plus
Required Skills:
- Proven ability to manage multiple, competing priorities simultaneously
- High attention to detail
- Positive can-do attitude with strong initiative and follow-through
- Excellent written and verbal communication skills
- Strong level of business English
Preferred Skills:
- Experience with HubSpot-Salesforce sync
- Experience using technology and marketing expertise to drive process and performance improvements
ASSUMPTION: Candidates with a strong background in marketing technology and a proven track record of driving process improvements will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (estimated based on market research for similar roles in Warsaw)
Benefits:
- Healthcare insurance
- Wellness that works for you
- Time off that counts
- ESOP (Employee Stock Ownership Plan) after 6 months
- Local perks (depending on location)
- Career growth opportunities
- Global team and flexibility
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Warsaw. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a leading global healthcare platform that connects patients with doctors and clinics. They operate in 13 countries and have over 3,000 employees.
Company Size: Docplanner has 3,000+ employees, making it a large company with a fast-paced, agile environment.
Founded: Docplanner was founded in 2012 and is headquartered in Warsaw, Poland.
Company Description:
- At Docplanner, we're on a mission to help people live longer, healthier lives by connecting them with doctors and making daily tasks easier for healthcare professionals.
- We operate marketplaces, SaaS, and AI tools that simplify daily tasks and help doctors, clinics, and hospitals work more efficiently.
- Our products include ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda.
Company Specialties:
- Online healthcare marketplaces
- SaaS and AI tools for healthcare professionals
- Data-driven marketing and user experience
Company Website: docplanner.com
ASSUMPTION: Docplanner's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing technology.
Reporting Structure: The Global Marketing Operations Specialist will report directly to the Marketing Operations Manager.
Work Arrangement: This role offers remote work and flexible hours, with the option to work from any of Docplanner's global hubs.
Growth Opportunities:
- Potential to expand responsibilities and take on more strategic projects as the company grows
- Opportunities to work on cross-functional teams and gain exposure to different aspects of the business
- Chance to contribute to Docplanner's mission and make a real impact on people's lives
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic, global environment.
🌍 Location & Work Environment
Office Type: Docplanner has global hubs in Warsaw, Barcelona, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna, with remote work options available.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its vibrant culture, rich history, and thriving tech industry.
- Warsaw offers a high quality of life, with affordable living costs and a wide range of amenities.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Warsaw offers a unique blend of history, culture, and modernity, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Intro Chat: A first call with the Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
- Hiring Manager Interview: A deeper dive into your experience and aspirations with your future manager.
- Business Case: Dedicated prep time to showcase your problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team.
- References & Offer: Final reference checks and job offer.
Key Assessment Areas:
- Technical skills in marketing technology and data management
- Problem-solving and strategic thinking
- Communication and collaboration skills
- Cultural fit with Docplanner's values and work environment
Application Tips:
- Highlight your relevant experience with marketing technology and data management
- Tailor your resume and cover letter to emphasize your problem-solving skills and strategic thinking
- Prepare for behavioral interview questions that focus on your experience and fit with Docplanner's values
ATS Keywords: Marketing automation, HubSpot, Salesforce, data integrity, user enablement, cross-platform integrations, marketing operations
ASSUMPTION: Docplanner's hiring process is designed to be transparent and efficient, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- CRM (Customer Relationship Management) software
- Marketing automation tools
- Data management and analytics tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on results
- Think like an owner
- Keep it simple, keep it lean
- Be respectful and radically honest
- Learn and be curious
Work Style:
- Results-driven and data-focused
- Collaborative and cross-functional
- Agile and adaptable
- Transparent and open communication
Self-Assessment Questions:
- Do you have a proven track record of driving process improvements in marketing technology?
- Are you comfortable working in a fast-paced, agile environment with multiple, competing priorities?
- Do you share Docplanner's values and commitment to making a real impact on people's lives?
ASSUMPTION: Cultural fit is crucial for success at Docplanner, and candidates should carefully consider how their values and work style align with the company's.
⚠️ Potential Challenges
- Managing multiple, competing priorities simultaneously
- Keeping up with data and technology changes in a fast-paced environment
- Working remotely and maintaining productivity and focus
- Navigating a large, global organization with a diverse team
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on data integrity and cross-platform integrations.
- In the broader marketing technology landscape, this role is similar to a Marketing Operations Manager or Marketing Technology Specialist, but with a focus on global operations and a larger scope of responsibility.
- Career-wise, this role offers opportunities for growth into more strategic or management positions within marketing operations or technology.
ASSUMPTION: This role is well-suited for candidates with experience in marketing technology and a strong interest in global operations and data management.
📝 Sample Projects
- Implementing a new lead scoring system to improve conversion rates
- Managing a global data import project to ensure accuracy and segmentation
- Optimizing marketing automation workflows to improve efficiency and effectiveness
ASSUMPTION: These sample projects illustrate the types of initiatives the Global Marketing Operations Specialist might work on, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing operations strategy for Docplanner?
- What are the biggest challenges facing the marketing operations team in the next 6-12 months, and how can this role help address them?
- How does Docplanner support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does Docplanner measure the success of its marketing operations initiatives?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing technology and data management
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
- Research Docplanner's mission, values, and culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
