Global Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Global Marketing Operations Specialist

🔹 Company: Docplanner

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote-friendly (100% remote work available)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing marketing systems for improved performance
• Ensuring data accuracy, hygiene, and segmentation for marketing campaigns
• Collaborating with internal teams to identify and address pain points in marketing processes
• Staying up-to-date with data and technology changes to enhance marketing technology stack
• Evaluating future technology software to meet marketing team challenges

ASSUMPTION: This role requires a strong background in marketing technology and a proven ability to manage multiple priorities simultaneously. The ideal candidate will have experience with HubSpot and Salesforce, with a focus on driving process and performance improvements.

📋 Key Responsibilities

✅ Configure, maintain, and optimize marketing systems to ensure optimal performance

✅ Create, manage, and document system processes, and train users on best practices

✅ Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance

✅ Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to enable higher conversion

✅ Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation

✅ Ensure data security and governance for data coming in and flowing out of marketing systems

✅ Communicate with internal teams, identify pain points, and prioritize enhancements for core marketing systems

✅ Drive cross-platform integrations (including Salesforce) and partner with other system administrators and internal data teams

✅ Stay up-to-date on data and technology changes that can impact the marketing technology stack

✅ Be part of the evaluation of future technology software to meet the challenges of the marketing team

ASSUMPTION: The role involves a mix of technical and marketing expertise, requiring a candidate with a strong background in both areas. The ideal candidate will have experience with marketing automation tools, CRM systems, and data management.

🎯 Required Qualifications

Education: Degree in marketing, computer science, business, or a related field

Experience: Proven experience in marketing operations, marketing technology, or a similar role

Required Skills:

• Proficient knowledge of digital marketing automation (HubSpot required)
• Salesforce experience, particularly with HubSpot-Salesforce sync
• Demonstrated experience using technology and marketing expertise to drive process and performance improvements
• Proven ability to manage multiple, competing priorities simultaneously
• High attention to detail
• Positive can-do attitude with strong initiative and follow-through
• Excellent written and verbal communication skills
• Strong level of business English

Preferred Skills:

• Experience with marketing automation tools other than HubSpot
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing technology and a proven track record of driving process improvements. Experience with HubSpot and Salesforce is essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on market research and company size)

Benefits:

• Private health plan
• Share options plan after 6 months
• Free English classes
• Remote-friendly working model
• Free birthday off
• Referral program

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are competitive and focused on employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Docplanner operates in the technology, information, and internet industry, focusing on online healthcare services and appointment booking platforms.

Company Size: Docplanner has 51-200 employees, providing a mid-sized company environment that offers growth opportunities and a strong team culture.

Founded: Docplanner was founded in 2012, with a mission to make the healthcare experience more human by empowering patients and supporting medical professionals.

Company Description:

• Docplanner is a global leader in online healthcare services, operating in 25 countries worldwide.
• The company focuses on providing a user-friendly platform for patients to book appointments with medical professionals and for doctors to manage their schedules efficiently.
• Docplanner aims to create a more human healthcare experience by combining technology and patient-centric design.

Company Specialties:

• Online appointment booking
• Healthcare technology
• Patient-centric design
• Global expansion

Company Website: docplanner.com

ASSUMPTION: Docplanner's focus on global expansion and patient-centric design creates an innovative and dynamic work environment for employees.

📊 Role Analysis

Career Level: The Global Marketing Operations Specialist role is at the mid-senior level, requiring a strong background in marketing technology and a proven track record of driving process improvements.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams, including sales, data, and product teams.

Work Arrangement: Docplanner offers a remote-friendly working model, allowing employees to work remotely full-time or maintain a flexible hybrid arrangement.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities
• International career prospects within the global Docplanner network

ASSUMPTION: The Global Marketing Operations Specialist role offers significant growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Docplanner's Barcelona office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life.
• The city offers a wide range of cultural attractions, including museums, parks, and historical sites.
• Barcelona has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Docplanner offers flexible working hours and a remote-friendly work environment, allowing employees to balance their personal and professional lives effectively.

ASSUMPTION: Docplanner's Barcelona office provides a dynamic and collaborative work environment, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• 30' Interview with a Global Talent Partner
• 90' Interview with the Hiring Manager, including a task assessment
• 30' Interview with another Hiring Manager
• Offer (subject to references)

Key Assessment Areas:

• Technical skills in marketing automation and CRM systems
• Problem-solving and process improvement abilities
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience with marketing automation tools and CRM systems
• Demonstrate a strong track record of driving process improvements in previous roles
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for the task assessment by reviewing Docplanner's products and services and considering how you would approach the given scenario

ATS Keywords: Marketing Operations, Marketing Automation, CRM, Salesforce, HubSpot, Process Improvement, Data Management, Global Marketing

ASSUMPTION: Docplanner's interview process is designed to assess both technical skills and cultural fit, with a strong focus on problem-solving and adaptability.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• CRM systems
• Marketing automation tools
• Data management software

ASSUMPTION: The Global Marketing Operations Specialist role requires proficiency in marketing automation tools, CRM systems, and data management software.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric design
• Global expansion
• Innovation and continuous improvement

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you have a strong background in marketing technology and a proven track record of driving process improvements?
• Are you comfortable working in a dynamic, global environment and collaborating with diverse teams?
• Do you thrive in a results-driven, continuous improvement culture?

ASSUMPTION: Docplanner values candidates who are adaptable, collaborative, and focused on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple, competing priorities simultaneously
• Working with a global team across different time zones
• Keeping up with rapid technological changes in the marketing industry
• Balancing the need for data accuracy and hygiene with the need for timely campaign execution

ASSUMPTION: The Global Marketing Operations Specialist role presents unique challenges, including managing multiple priorities, working with a global team, and keeping up with rapid technological changes.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong focus on global marketing and cross-functional collaboration
• Compared to other marketing automation roles, this position places a greater emphasis on process improvement and data management
• Career progression in this role may lead to opportunities in global marketing management or cross-functional leadership positions

ASSUMPTION: The Global Marketing Operations Specialist role is unique in its focus on global marketing and cross-functional collaboration, requiring a strong background in marketing technology and a proven track record of driving process improvements.

📝 Sample Projects

• Optimizing marketing automation workflows to improve lead conversion rates
• Developing and implementing a data governance strategy to ensure compliance with GDPR regulations
• Collaborating with cross-functional teams to streamline marketing processes and improve overall efficiency

ASSUMPTION: Sample projects for the Global Marketing Operations Specialist role focus on process improvement, data management, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role contribute to Docplanner's global expansion and patient-centric design mission?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Docplanner support the professional development and growth of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Docplanner foster a culture of innovation and continuous improvement within its marketing operations team?

ASSUMPTION: Key questions to ask during the interview should focus on the role's impact on Docplanner's mission, the team's challenges, professional development opportunities, and the company's culture of innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools, CRM systems, and process improvement initiatives
• Prepare for the task assessment by reviewing Docplanner's products and services and considering how you would approach the given scenario
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.