📌 Core Information
🔹 Job Title: Global Marketing Specialist - Haircare
🔹 Company: Henkel group
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving sustainable growth of the Professional HAIR CARE category for Global Professional division
- Gaining market leadership in hair care market in JP/CN/APAC
- Becoming a core member to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan
- Maximizing on/offline engagement with hair stylist and end-consumers across Asia
- Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams
ASSUMPTION: This role requires a strategic mindset with a focus on driving growth and market leadership in the hair care market across multiple regions.
📋 Key Responsibilities
✅ Manage selected HAIR CARE project independently using marketing skill & knowledge
✅ Manage NPD plans/insight/targeting/concept/production/COG control/pricing
✅ Make a clear USP, unique product story and Communication story
✅ Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
✅ Track progress of project KPIs for HQ and country
✅ Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams
ASSUMPTION: This role involves a high degree of independence and requires strong project management and communication skills to successfully manage projects and collaborate with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of marketing experience, preferably in global/regional roles developing product category brand strategies and activity at consumer goods company
Required Skills:
- Proven track record in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care)
- Experience in KPI tracking
- Experience and skill to drive the above marketing tasks independently
- Brand Communication/ PR/ NPD/ marketing / digital marketing basic skills
- Project management skills
- Content production / Agency management
- Presentation skills
- Business English/Japanese
- Resilience for times of business transformation/Stress tolerance/Flexibility
Preferred Skills:
- Beauty market experience
- Sense for aesthetics and creatives
- Experience in Region/Country collaboration & steering
- International experience, Asia preferred
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on NPD and 360 marketing, and be comfortable working independently and collaborating with diverse teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing specialist role with 5-10 years of experience in Japan, the estimated salary range is ¥7,000,000 - ¥10,000,000 per year.
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Retirement Pension Plan (Corporate DC and CB composition)
- Sick Leave
- Group Term Life Insurance
- Supplementary Workers' Accident Insurance
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and diverse career paths within the organization.
Founded: Henkel was founded in 1876 and has since grown into a globally recognized brand with a strong focus on innovation and sustainability.
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel's purpose is to enrich and improve life every day through its products, services, and solutions, with a focus on sustainability and responsibility.
Company Specialties:
- Adhesive Technologies and Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: This role is a mid-level marketing specialist position, offering opportunities for growth and development within the organization.
Reporting Structure: The Global Marketing Specialist will report directly to the Head of Marketing for the Professional Hair Care category and collaborate closely with internal and external stakeholders, partners, agencies, and country teams.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work, offering flexibility and work-life balance.
Growth Opportunities:
- Potential advancement to senior marketing roles within the organization
- Opportunities to work on diverse projects and gain international experience
- Chances to develop skills in NPD, 360 marketing, and project management
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Henkel's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant culture, rich history, and diverse culinary scene
- The city offers excellent public transportation, making it easy to commute to work
- Tokyo is a hub for the beauty and cosmetics industry, providing ample networking opportunities
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: Working in Tokyo offers a unique blend of traditional and modern culture, as well as ample opportunities for professional growth and development within the beauty and cosmetics industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Henkel's products and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing, NPD, 360 marketing, KPI tracking, project management, content production, agency management, presentation skills, business English, Japanese, resilience, stress tolerance, flexibility, beauty market experience, aesthetics, international experience
ASSUMPTION: Henkel's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working independently and driving projects to completion?
- Do you possess a strong sense of accountability and a results-driven mindset?
ASSUMPTION: Henkel values candidates who are pioneering, responsible, and collaborative, with a strong work ethic and commitment to driving results.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Navigating a large, multinational organization with diverse teams and cultures
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- This role focuses on driving growth and market leadership in the hair care market across multiple regions, unlike similar marketing roles that may focus on a single product or region
- Henkel's large size and global presence offer opportunities for growth and diverse career paths within the organization, unlike smaller companies with more limited growth potential
- This role requires a strong focus on NPD and 360 marketing, unlike other marketing roles that may focus more on brand management or advertising
ASSUMPTION: This role offers unique opportunities for growth and development within a large, multinational organization, with a focus on driving market leadership in the hair care market across multiple regions.
📝 Sample Projects
- Developing a comprehensive NPD plan for a new hair care product, including market research, targeting, concept development, production, COG control, and pricing
- Creating a unique product story and communication strategy for an existing hair care brand, enhancing customer engagement and driving sales
- Managing the development and implementation of new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, focusing on NPD, 360 marketing, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall marketing strategy for Henkel's Professional Hair Care category?
- What opportunities are there for growth and development within the organization?
- How does Henkel support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Henkel's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
