📌 Core Information
🔹 Job Title: Global Marketing Strategist - Citrix
🔹 Company: Arrow Electronics
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing and Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (with travel as requested)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for Citrix
- Collaborating with global teams and stakeholders to increase market share and visibility
- Leveraging digital and field marketing tactics to generate sales-ready leads
- Managing global marketing budget to deliver ROI
- Analyzing campaign effectiveness and proposing creative ideas to maximize impact
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills. The ideal candidate will have a proven track record in global marketing and experience working with multiple stakeholders.
📋 Key Responsibilities
✅ Develops, plans, and leads the execution of global marketing strategy and experiences for Citrix
✅ Recruits, enables, and grows IT partners and develops net new business through global demand generation programs
✅ Liaises with global and regional marketing teams and stakeholders to build synergies and work collaboratively
✅ Monitors global campaign KPIs and results, communicating regularly to global stakeholders
✅ Uses advanced understanding of Citrix go-to-market strategies, product positioning, and messaging to create high-impact marketing campaigns
✅ Owns global Citrix marketing budget, delivering ROI against marketing plans
✅ Analyzes and articulates campaign effectiveness and metrics, proposing creative ideas to maximize impact and drive growth
✅ Manages and governs regional marketing campaign budget requests, ensuring plans align with global frameworks and business plans
ASSUMPTION: This role requires a strong understanding of the IT sector, experience in developing demand generation programs for multi-persona buying groups, and proficiency in digital, field, and account-based marketing techniques.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 to 7 years of global marketing experience, with at least 3 years in strategic marketing plan creation
Required Skills:
- Proven experience in the IT sector
- Experience in developing demand generation programs for multi-persona buying groups
- Proficient in digital, field, and account-based marketing techniques
- Strong writing, presentation, and communication skills
- Proficient in Microsoft Office products
Preferred Skills:
- Experience in developing marketing plans both to and through channel ecosystem partners
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the IT sector and a strong understanding of Citrix products and services will be at an advantage in this role.
💰 Compensation & Benefits
Salary Range: $76,800.00 - $92,950.00 per year
Benefits:
- Medical, Dental, Vision Insurance
- 401k with matching contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a global marketing strategist role with 5-10 years of experience. Actual compensation may vary based on factors such as geographic location, work experience, education, and skill level.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 10,001+ employees (Large enterprise)
Founded: 1935 (Over 85 years ago)
Company Description:
- Arrow Electronics is a global technology company that guides innovation forward for thousands of leading technology manufacturers and service providers
- The company develops technology solutions that help improve business and daily life, with a broad portfolio spanning the entire technology landscape
- Arrow is committed to helping customers design, distribute, and deploy forward-thinking products that make the benefits of technology accessible to as many people as possible
Company Specialties:
- Value-added distribution
- Global supply chain management
- Marketing and business development support services
- Emerging technology solutions
- IT asset disposition and value recovery
- Design engineering
- Enterprise mobility
- Data center management
Company Website: arrow.com
ASSUMPTION: Working for a large, established company like Arrow Electronics offers opportunities for career growth, stability, and exposure to a wide range of technologies and industries.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Global Marketing Director for Citrix
Work Arrangement: Fully remote, with the possibility of travel to an Arrow office location as requested by Arrow leadership
Growth Opportunities:
- Potential to advance to a leadership role within the global marketing team
- Opportunity to work on high-impact projects and campaigns that drive business growth
- Exposure to a wide range of technologies and industries, fostering continuous learning and skill development
ASSUMPTION: This role offers significant opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel to an Arrow office location
Office Location(s): United States (with flexibility to work from various locations)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Remote work provides flexibility and the ability to work from various locations within the United States
- The role may require occasional travel to Arrow office locations, providing opportunities to connect with colleagues and experience different work environments
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: Working remotely offers a high degree of flexibility and the ability to balance work and personal life more effectively. However, occasional travel may be required to maintain strong relationships with colleagues and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Understanding of the IT sector and Citrix products
- Experience in global marketing and demand generation
Application Tips:
- Highlight relevant experience in global marketing, demand generation, and strategic planning
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Global marketing, strategic planning, demand generation, IT sector, Citrix, digital marketing, field marketing, account-based marketing, stakeholder collaboration, campaign analysis, ROI
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Diverse and inclusive
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and collaborator
- Analytical and strategic thinker
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with multiple stakeholders and managing complex projects?
- Do you have a proven track record of driving results through strategic marketing initiatives?
ASSUMPTION: Candidates who align with Arrow's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Balancing global marketing strategy with regional execution and budget constraints
- Keeping up-to-date with industry trends and technological advancements in the IT sector
- Occasional travel requirements for in-person meetings and events
ASSUMPTION: These challenges can be overcome by strong communication, organizational skills, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- This role is similar to a Global Marketing Manager or Senior Marketing Manager position, with a focus on strategic planning and execution for a specific product or service line
- Unlike other marketing roles, this position requires a deep understanding of the IT sector and Citrix products, as well as experience in developing demand generation programs for multi-persona buying groups
- Career progression in this role could lead to a leadership position within the global marketing team or a similar role in another business unit within Arrow
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and global marketing experience, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new Citrix product, resulting in a 20% increase in sales within the first quarter
- Collaborating with regional marketing teams to create targeted content and messaging for specific customer segments, driving a 15% increase in engagement and conversion rates
- Analyzing campaign performance data to identify trends and optimize marketing strategies, leading to a 15% increase in ROI
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Global Marketing Strategist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global marketing team for Citrix?
- How does this role fit into the overall marketing strategy for Citrix, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the global marketing team for Citrix, and how can this role help address them?
- How does Arrow support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and providing feedback on application materials, and for the interview process?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
