📌 Core Information
🔹 Job Title: Global Paid Media Marketing Manager
🔹 Company: Avetta, LLC
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Hybrid (3 days in office, 2 days work from home)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing Avetta's global media strategy across digital channels
- Managing media vendors, paid media campaigns, and key performance indicators (KPIs)
- Setting regional goals, forecasting media spend, and managing a global media budget
- Working cross-functionally with internal marketing teams to ensure strategic alignment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute a comprehensive global paid media strategy aligned with Avetta’s marketing goals
✅ Establish and manage relationships with media vendors, overseeing contract negotiations and securing optimal placements
✅ Own and be accountable for paid media channels, setting clear KPIs and regularly reporting on performance
✅ Set regional media goals and collaborate with regional teams to ensure successful execution
✅ Forecast media performance and spend, optimizing strategies to maximize ROI
✅ Regularly analyze media activity and provide insights and recommendations for improvement
✅ Manage global media budget, ensuring alignment with overall marketing objectives by allocating spend based on data-driven insights and regional performance trends
✅ Oversee invoice tracking and financial reporting to maintain budget adherence across regions
✅ Analyze campaign performance against KPIs, adjusting strategies based on data-driven insights
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 6+ years of experience in B2B SaaS Marketing, with at least 3-5 years managing media vendors and global paid media campaigns
Required Skills:
- Proven track record in media strategy, vendor management, and performance analysis
- Strong ability to set goals, forecast media spend, and analyze ROI
- Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Excellent communication, collaboration, and project management skills
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience with global media planning and budget management
- Familiarity with webinar platforms such as ON24 and CVENT
- Experience with AI-driven marketing tools for media optimization
- Strong understanding of digital advertising platforms and audience targeting strategies
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record in paid media management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Marketing Manager role with 6-10 years of experience in B2B SaaS)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office, 2 days work from home)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, contractor management, and occupational safety.
Company Size: Avetta has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 2003, with over two decades of experience in the risk management industry.
Company Description:
- Avetta is the only all-in-one contractor risk management platform, offering robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management
- The company's unified platform enables proactive identification, assessment, and mitigation of risks within the supply chain
- Avetta serves various industries, including manufacturing, construction, energy, and more, helping clients navigate supply chain risks with confidence
Company Specialties:
- Supply Chain Risk Management
- Supply Chain Management
- Contractor Management
- Supplier Management
- Occupational Safety
- Risk Management
- ESG Compliance
Company Website: http://www.avetta.com
ASSUMPTION: Avetta's focus on risk management and commitment to helping clients navigate complex supply chain challenges create a unique work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Global Paid Media Marketing Manager reports directly to the VP of Growth Marketing and may have supervisory responsibilities for junior marketing team members or external vendors.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office and 2 days working from home. Remote work may be considered for those outside the commutable distance to an office.
Growth Opportunities:
- Potential career progression into a leadership role, such as Director or VP of Marketing
- Opportunities to expand skills and expertise in global marketing, media strategy, and vendor management
- Chance to work on high-impact projects that drive business growth and contribute to Avetta's success
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in global marketing and paid media management.
🌍 Location & Work Environment
Office Type: Avetta's Calgary office is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): Calgary, Alberta, Canada
Geographic Context:
- Calgary is the largest city in Alberta and the fifth-largest city in Canada, offering a diverse range of cultural, recreational, and economic opportunities
- The city is known for its vibrant downtown core, extensive park system, and proximity to the Canadian Rockies
- Calgary experiences a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM MST.
ASSUMPTION: Calgary's diverse cultural scene, strong economy, and high quality of life make it an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager
- Final interview with the VP of Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to media planning and optimization
- Cross-functional collaboration and communication skills
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Highlight relevant experience in global paid media management and vendor relationships
- Demonstrate a strong understanding of data-driven insights and ROI optimization
- Tailor your resume and cover letter to emphasize skills and experiences that align with Avetta's company culture and the specific requirements of this role
ATS Keywords: Global Paid Media, Marketing Strategy, Vendor Management, Performance Analysis, Media Optimization, Cross-Functional Collaboration, Data-Driven Insights, Digital Advertising, Audience Targeting, CRM Tools, Marketing Automation
ASSUMPTION: Avetta's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Webinar platforms (e.g., ON24, CVENT)
- AI-driven marketing tools for media optimization
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Customer Focus: Prioritize customer needs and exceed expectations
- Innovation: Foster a culture of continuous improvement and creativity
- Collaboration: Work together to achieve common goals and drive success
- Accountability: Take ownership of responsibilities and deliver results
Work Style:
- Data-driven and analytical approach to decision-making
- Strong communication and collaboration skills
- Adaptability and resilience in a dynamic work environment
- Ability to work independently and manage multiple priorities
Self-Assessment Questions:
- Do you have a proven track record in global paid media management and vendor relationships?
- Are you comfortable working in a data-driven and analytical environment, using insights to inform decision-making?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with cross-functional teams?
- Are you adaptable and resilient, able to thrive in a dynamic work environment with shifting priorities?
ASSUMPTION: Candidates who align with Avetta's company values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple vendors and paid media campaigns across various regions and time zones
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic work environment with shifting priorities and deadlines
- Ensuring alignment with overall marketing objectives and cross-functional team goals
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple responsibilities effectively.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on global paid media strategy and vendor management, requiring a strong analytical and data-driven approach
- Industry-specific context: Avetta's focus on risk management and supply chain solutions creates unique opportunities and challenges for marketing professionals
- Career path comparison: This role offers growth potential into leadership positions within Avetta's marketing department or other functional areas
ASSUMPTION: Understanding the unique aspects of this role and Avetta's industry context is essential for candidates to make informed decisions about their career trajectory.
📝 Sample Projects
- Developing and executing a global paid media strategy to drive brand awareness and lead generation across multiple regions
- Managing vendor relationships and optimizing media spend to maximize ROI and minimize waste
- Analyzing campaign performance data to identify trends, optimize strategies, and improve overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the Global Paid Media Marketing Manager role at Avetta.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Avetta's global paid media strategy, and what are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and stakeholders, both within Avetta and externally with vendors and partners?
- What are the most significant challenges facing the marketing department, and how can this role contribute to overcoming them?
- How does Avetta support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, the team, and the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that align with the required qualifications and preferred qualifications listed in the job description
- Prepare examples of your past work, such as successful paid media campaigns or vendor management strategies, to demonstrate your expertise and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
