Global Paid Media Strategist – ABM & Demand Generation

📌 Core Information

🔹 Job Title: Global Paid Media Strategist – ABM & Demand Generation

🔹 Company: Achievers

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Fixed-term contract (12-Month Contract)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Senior level (5+ years of experience)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV).
• Supporting ABM plays, accelerating inbound demand, and driving measurable pipeline impact across key regions—North America, APAC, and EMEA.
• Collaborating with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.
• Planning, executing, and optimizing full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth.

ASSUMPTION: This role requires a strategic thinker and executional expert who can balance both planning and optimization aspects of paid media campaigns.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions.

✅ Build and manage media plans, forecasts, and test frameworks aligned to revenue goals.

✅ Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels.

✅ Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk.

✅ Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase).

✅ Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel.

✅ Work with sales and regional marketing to align campaigns with buyer behaviour, market trends, and localized messaging.

✅ Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives (e.g., content syndication, webinar promos, report launches).

✅ Collaborate with marketing automation, content, and SDR teams to align paid efforts with broader demand gen goals.

✅ Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment.

✅ Partner with analytics teams to build dashboards and surface insights that improve targeting and lead quality.

✅ Conduct A/B testing and iterate creatives and strategies to maximize performance across markets.

ASSUMPTION: This role requires strong analytical skills and the ability to draw actionable insights from campaign data to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience in paid social, programmatic, and/or CTV campaign management, ideally in a B2B SaaS environment

Required Skills:

• Proven track record of launching global campaigns across platforms like LinkedIn Ads, Meta, DV360, The Trade Desk, and/or CTV providers.
• Experience supporting ABM, intent-based targeting, and multi-stage buyer journeys.
• Strong knowledge of tools like Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora.
• Analytical mindset with the ability to draw actionable insights from campaign data.
• Strong cross-functional collaboration skills, with experience working across content, design, sales, and analytics teams.
• Ability to manage multiple global campaigns in a fast-paced environment, with a proactive and self-driven approach.

Preferred Skills:

• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: Candidates with experience in B2B SaaS and a strong analytical mindset will be best suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-senior level marketing role in Toronto)

Benefits:

• Competitive Pay
• Parental Leave Top-up
• Health Benefits and Life Insurance Coverage Upon Your First Day
• RRSP Matching
• Flexible Vacation
• Employee and Family Assistance Program
• Full access to the LinkedIn Learning Library
• Internal Mentorship Program
• Employee-Led Employee Resource Groups
• A beautiful office space located in Liberty Village, Toronto
• Participation in our Points-based Employee Recognition Program
• Opportunities for professional development and career growth

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Toronto. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Employee Recognition Software)

Company Size: Medium-sized company with 501-1,000 employees

Founded: 2002, with over 20 years of experience in the recognition and reward software industry

Company Description:

• Achievers is the world’s most utilized recognition and reward software, helping business leaders shape their workforce by turning core values into everyday behaviors—and behaviors into real business results.
• Their platform empowers organizations to build cultures that perform through industry-leading recognition frequency, a truly global rewards marketplace, and powerful insights baked into every touchpoint.
• Recognize. Reward. Results.

Company Specialties:

• Global Rewards
• Employee Engagement
• Employee Recognition Software
• Rewards and Recognition
• Social Recognition
• Employee Recognition
• Employee Success
• Employee Experience
• Employee Rewards
• and Workforce Engagement

Company Website: http://www.achievers.com/

ASSUMPTION: Achievers is a well-established company in the employee recognition software industry, with a strong focus on employee engagement and success.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Global Paid Media.

Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior or management role within the marketing team.
• Opportunities to work on global campaigns and gain experience in ABM and demand generation strategies.
• Access to professional development resources, such as LinkedIn Learning Library and internal mentorship programs.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in paid media strategy and execution.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space located in Liberty Village, Toronto

Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a high quality of life with access to various amenities, entertainment, and outdoor activities.
• Liberty Village is a trendy, up-and-coming neighborhood with a mix of residential, commercial, and retail spaces, as well as easy access to public transportation.
• The office is located near various shops, restaurants, and parks, providing a convenient and enjoyable work environment.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and a member of the HR team
• Final interview with the Senior Manager, Global Paid Media
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with Achievers' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of ABM, intent-based targeting, and multi-stage buyer journeys in your application materials.
• Demonstrate your analytical mindset and ability to draw actionable insights from campaign data.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Paid Media, ABM, Demand Generation, Campaign Management, Programmatic Advertising, Connected TV, Audience Targeting, Lead Generation, Analytics, Collaboration, Content Creation, Sales Alignment, Performance Optimization, Reporting, B2B SaaS, Multi-stage Buyer Journeys

ASSUMPTION: Achievers uses an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your application materials can help your resume pass through the initial screening.

🛠️ Tools & Technologies

• LinkedIn Ads
• Meta (Facebook Ads)
• DV360
• The Trade Desk
• Connected TV providers (e.g., Roku, Amazon Fire TV)
• Google Analytics
• Looker Studio
• Google Tag Manager
• Salesforce
• Marketo
• HubSpot
• 6sense
• Demandbase
• Bombora

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, optimization, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Flexible and adaptable, with the ability to manage multiple global campaigns simultaneously

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable managing multiple global campaigns simultaneously?
• Are you skilled in cross-functional collaboration and communication, and do you enjoy working with various teams to deliver high-performing media programs?
• Do you have a strong analytical mindset, and are you able to draw actionable insights from campaign data to optimize performance?

ASSUMPTION: Achievers values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, collaboration, accountability, and inclusivity.

⚠️ Potential Challenges

• Managing multiple global campaigns simultaneously may require strong time management and prioritization skills.
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The hybrid work arrangement may require candidates to commute to the office 2-3 days per week, which may not be suitable for those who prefer fully remote work.
• The role may require occasional travel to attend industry events, conferences, or client meetings.

ASSUMPTION: These potential challenges should be carefully considered by candidates to ensure a good fit with their personal preferences and work style.

📈 Similar Roles Comparison

• Compared to other paid media strategist roles, this position offers a unique focus on ABM and demand generation, providing an opportunity to gain experience in these specialized areas.
• In the B2B SaaS industry, this role offers a strong focus on global campaign management, with a unique emphasis on supporting regional growth and high-value account engagement.
• Career-wise, this role offers strong growth potential for candidates looking to advance their careers in paid media strategy and execution, with opportunities to take on more responsibilities and advance to senior or management roles within the marketing team.

ASSUMPTION: This role offers a unique blend of global campaign management, ABM, and demand generation experience, setting it apart from other paid media strategist positions in the B2B SaaS industry.

📝 Sample Projects

• Developing and executing a global campaign strategy to support the launch of a new product or feature, with a focus on driving measurable pipeline impact across key regions.
• Collaborating with the ABM team to create and implement intent-based targeting strategies to engage high-value accounts and move them through the funnel.
• Optimizing campaign performance across multiple channels and regions, with a focus on improving CTR, CPL, ROAS, and pipeline influenced metrics.

ASSUMPTION: These sample projects highlight the strategic, cross-functional, and data-driven nature of the Global Paid Media Strategist role at Achievers.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle for a global paid media campaign at Achievers, from planning and execution to optimization and reporting?
• How does the Global Paid Media team collaborate with other departments, such as content, design, sales, and analytics, to deliver high-performing media programs?
• What are the most significant challenges facing the Global Paid Media team in the coming months, and how can this role help address them?
• How does Achievers support the professional development and growth of its employees, particularly in the marketing team?
• What are the key performance indicators (KPIs) used to measure the success of global paid media campaigns at Achievers, and how are they tracked and reported?

ASSUMPTION: Asking these key questions during the interview can help candidates better understand the role, the team dynamics, and the company's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on ABM, intent-based targeting, and multi-stage buyer journeys.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.