📌 Core Information
🔹 Job Title: Global Paid Media Strategist – ABM & Demand Generation (12-Month Contract)
🔹 Company: Achievers
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV).
- Supporting ABM plays, accelerating inbound demand, and driving measurable pipeline impact across key regions—North America, APAC, and EMEA.
- Collaborating with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.
- Planning, executing, and optimizing paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth.
ASSUMPTION: This role requires a strategic thinker with executional excellence, strong cross-functional collaboration skills, and the ability to manage multiple global campaigns in a fast-paced environment.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions.
✅ Build and manage media plans, forecasts, and test frameworks aligned to revenue goals.
✅ Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels.
✅ Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk.
✅ Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase).
✅ Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel.
✅ Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives (e.g., content syndication, webinar promos, report launches).
✅ Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment.
✅ Conduct A/B testing and iterate creatives and strategies to maximize performance across markets.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance optimization, with a focus on driving measurable results across global markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on experience in paid social, programmatic, and/or CTV campaign management, ideally in a B2B SaaS environment
Required Skills:
- Proven track record of launching global campaigns across platforms like LinkedIn Ads, Meta, DV360, The Trade Desk, and/or CTV providers.
- Experience supporting ABM, intent-based targeting, and multi-stage buyer journeys.
- Strong knowledge of tools like Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora.
- Analytical mindset with the ability to draw actionable insights from campaign data.
- Strong cross-functional collaboration skills, with experience working across content, design, sales, and analytics teams.
- Ability to manage multiple global campaigns in a fast-paced environment, with a proactive and self-driven approach.
Preferred Skills:
- Experience with ABM-specific tools and platforms.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a proven track record in global paid media campaign management, with a strong focus on driving measurable results and optimizing performance across various channels and markets.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-senior level marketing role in Toronto)
Benefits:
- Competitive Pay
- Parental Leave Top-up
- Health Benefits and Life Insurance Coverage Upon Your First Day
- RRSP Matching
- Flexible Vacation
- Employee and Family Assistance Program
- Full access to the LinkedIn Learning Library
- Internal Mentorship Program
- Employee-Led Employee Resource Groups
- A beautiful office space located in Liberty Village, Toronto
- Participation in our Points-based Employee Recognition Program
- Opportunities for professional development and career growth
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Toronto, with a focus on paid media strategy and execution. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Employee Recognition and Rewards
Company Size: Medium (501-1,000 employees)
Founded: 2002, with a strong focus on employee success and engagement
Company Description:
- Achievers is an industry-leading employee recognition and reward software company that engages employees with a world-class rewards marketplace, regular feedback, and digital connection tools.
- Their easy-to-use web and mobile platform allow employees to share social and points-based recognitions and redeem points earned on a global marketplace.
- Achievers is committed to creating an inclusive and accessible recruitment process for all candidates, with a focus on ensuring an engaging employee experience.
Company Specialties:
- Global Rewards
- Employee Engagement
- Employee Recognition Software
- Rewards and Recognition
- Social Recognition
- Employee Recognition
- Employee Success
- Employee Experience
- Employee Rewards
- and Workforce Engagement
Company Website: http://www.achievers.com/
ASSUMPTION: Achievers is a well-established company in the employee recognition and rewards industry, with a strong focus on creating a positive and engaging work environment for its employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for professional development and career growth
Reporting Structure: This role reports directly to the Senior Manager, Paid Media & Demand Generation
Work Arrangement: Hybrid (2-3 days on-site per week, with flexible hours)
Growth Opportunities:
- Potential to transition to a permanent role based on performance and company needs
- Opportunities to work on global campaigns and collaborate with diverse teams
- Access to professional development resources and mentorship programs
ASSUMPTION: This role offers a unique opportunity to gain global paid media experience and contribute to Achievers' continued success in the employee recognition and rewards industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Liberty Village, Toronto
Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA
Geographic Context:
- Liberty Village is a vibrant, mixed-use community located in the heart of Toronto, with easy access to public transportation, shopping, dining, and entertainment options.
- The office is close to Lake Ontario and offers beautiful views of the city skyline.
- Toronto is a multicultural city with a diverse range of neighborhoods, offering a high quality of life with a wide range of cultural, recreational, and culinary experiences.
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with a focus on creating an engaging and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a member of the HR team
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and global campaign planning
- Hands-on execution and optimization skills
- Cross-functional collaboration and communication
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Achievers' values
Application Tips:
- Highlight your experience with global paid media campaigns and ABM strategies.
- Demonstrate your ability to manage multiple campaigns and optimize performance across various channels.
- Showcase your strong cross-functional collaboration skills and ability to work effectively with diverse teams.
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, execution, and problem-solving skills.
- Research Achievers' company culture and values to ensure a strong fit and alignment with the role.
ATS Keywords: Paid Media, ABM, Demand Generation, Global Campaigns, Cross-Functional Collaboration, Performance Optimization, Analytics, B2B SaaS, CTV, Programmatic, LinkedIn Ads, Meta, DV360, The Trade Desk, Intent-Based Targeting, Multi-Stage Buyer Journeys
ASSUMPTION: Achievers uses an Applicant Tracking System (ATS) to manage and review job applications, with a focus on identifying candidates with relevant skills and experience for the role.
🛠️ Tools & Technologies
- Google Analytics
- Looker Studio
- Google Tag Manager
- Salesforce
- Marketo
- HubSpot
- 6sense
- Demandbase
- Bombora
- LinkedIn Ads
- Meta
- DV360
- The Trade Desk
- Connected TV (CTV) providers
ASSUMPTION: This role requires proficiency in various paid media platforms, analytics tools, and project management software to effectively execute global paid media campaigns and optimize performance across various channels.
👔 Cultural Fit Considerations
Company Values:
- Employee Success
- Innovation
- Integrity
- Collaboration
- Accountability
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Results-focused and accountable
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you align with Achievers' core values, particularly Employee Success and Innovation?
- Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration with team members.
- How do you approach continuous learning and professional development to stay up-to-date with industry trends and best practices in paid media and demand generation?
ASSUMPTION: Achievers values a strong cultural fit and alignment with its core values, with a focus on creating an engaging and productive work environment for its employees.
⚠️ Potential Challenges
- Managing multiple global campaigns and optimizing performance across various channels can be challenging and time-consuming.
- Collaborating with diverse teams and stakeholders may require strong communication and project management skills.
- The hybrid work arrangement may present challenges in maintaining productivity and collaboration with team members.
- Keeping up with industry trends and best practices in paid media and demand generation may require continuous learning and professional development.
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving measurable results and optimizing performance across global paid media campaigns.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global paid media strategy and execution, with a strong emphasis on ABM and demand generation.
- Industry-specific context: The employee recognition and rewards industry is highly competitive, with a strong focus on driving employee engagement and success.
- Career path comparison: This role offers opportunities for professional development and career growth, with potential transitions to permanent roles based on performance and company needs.
ASSUMPTION: This role is unique in its focus on global paid media strategy and execution, with a strong emphasis on ABM and demand generation in the employee recognition and rewards industry.
📝 Sample Projects
- Developing and executing a global paid media campaign to support an ABM play and drive measurable pipeline impact across key regions
- Launching a full-funnel campaign to support an inbound pipeline objective, such as a content syndication or webinar promotion
- Optimizing audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, and The Trade Desk to maximize campaign ROI
ASSUMPTION: These sample projects demonstrate the strategic thinking, hands-on execution, and performance optimization required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Achievers' overall marketing strategy and contribute to the company's long-term success?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured and evaluated?
- How does Achievers support the professional development and career growth of its employees, particularly in the marketing department?
- What are the key challenges and opportunities facing the paid media and demand generation team, and how can this role contribute to driving measurable results and optimizing performance across global campaigns?
- How does Achievers foster a culture of innovation and continuous learning, and what resources are available to support the professional development of its employees?
ASSUMPTION: These key questions help applicants better understand the role's expectations, priorities, and opportunities for growth, as well as Achievers' culture and commitment to employee success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with global paid media campaigns, ABM strategies, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, execution, and problem-solving skills.
- Research Achievers' company culture and values to ensure a strong fit and alignment with the role.
- Follow up with the hiring manager and HR team within 48 hours after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
