📌 Core Information
🔹 Job Title: Global Retail Marketing Manager
🔹 Company: Specialized Bicycle Components
🔹 Location: United States, CA, Morgan Hill (Office)
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global retail marketing strategies
- Leading cross-functional teams to deliver in-store marketing campaigns
- Building and maintaining relationships with key retail partners
- Acting as a brand ambassador for Specialized
- Collaborating with sales, product development, and creative teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of retail operations and partnership dynamics.
📋 Key Responsibilities
✅ Develop and execute comprehensive retail marketing strategies that align with overall business objectives and brand positioning.
✅ Lead worldwide teams to deliver best-in-class in-store (physical and digital) marketing and retail space design, live demo, media event spaces, and category product showcases.
✅ Work cross-functionally with sales, product development, and creative teams to ensure marketing strategies are effectively implemented.
✅ Build and maintain strong relationships with key retail partners to support merchandising initiatives and promotional activities.
✅ Develop compelling and engaging product storytelling vision and strategies that drive impact for critical brand and product priorities.
✅ Act as a brand ambassador for Specialized, ensuring that all marketing efforts reflect the company’s mission and values.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Experience: 4 years of experience in retail marketing within the consumer goods or sports industry.
Required Skills:
- Proven track record of developing successful marketing strategies and campaigns at a global level
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders
- Deep understanding of retail operations and partnership dynamics
- Passion for cycling and an understanding of the customer base
- Experience in digital marketing platforms, with strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Preferred Skills:
- Experience in the cycling industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the cycling industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,228 - $90,126 per year (based on location in California)
Benefits:
- PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
- Dental and Vision plan
- Health Savings Account with a company-paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
- 401(k) Matching up to $5,000 plus company-paid retirement plan fees
- Profit Sharing Plan
- Company-paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance program
- Sick, Vacation and Paid Holidays
- Employee discounts and perk program
- Parental Leave
- Specialized bike for new baby
- Education and events reimbursement
Working Hours: Full-time (40 hours per week) with 2-4 domestic or international trips per year for market visits, events, meetings, and other related business needs.
ASSUMPTION: The salary range provided is based on the location in California. Salary ranges may vary depending on the location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Specialized Bicycle Components operates in the retail industry, focusing on the design, manufacture, and distribution of bicycles and related products.
Company Size: Specialized has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1974, with a rich history in the cycling industry and a strong commitment to innovation and performance.
Company Description:
- Founded on the principle of performance and fueled by innovation, Specialized focuses on the rider and their needs, catering to a wide range of cyclists from seasoned pros to kids and commuters.
- The company is headquartered in Morgan Hill, CA, and is known for its passionate and creative teammates who share a love of bikes and a commitment to pedaling the planet forward.
- Specialized offers a comprehensive range of bicycles, gear, and accessories, as well as a strong commitment to sustainability and community engagement.
Company Specialties:
- Bicycles
- Design
- Engineering
- Product Development
- Marketing
- Human Resources
- Sales
- Finance
- Outdoor Industry
- Cycling
- Distribution
- eCommerce
Company Website: http://www.specialized.com
ASSUMPTION: Specialized Bicycle Components is a well-established company with a strong brand and a commitment to innovation and sustainability in the cycling industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing and retail sectors.
Reporting Structure: The Global Retail Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, product development, and creative teams.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office 3 days per week (Tues, Wed, Thursday) and offering flexibility for remote work on other days.
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the company
- Expansion of responsibilities to include additional regions or product lines
- Opportunities to develop leadership and management skills through team mentoring and project management
ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to gain valuable experience in global retail marketing.
🌍 Location & Work Environment
Office Type: Specialized's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 15130 Concord Circle, Morgan Hill, CA 95037, US
Geographic Context:
- Morgan Hill is a small city located in the South Bay region of the San Francisco Bay Area, offering a pleasant Mediterranean climate and a high quality of life.
- The area is known for its cycling culture and offers numerous opportunities for outdoor recreation and leisure activities.
- Morgan Hill is conveniently located near major transportation hubs, making it easily accessible for both local and international travel.
Work Schedule: Full-time (40 hours per week) with flexible remote work options and 2-4 domestic or international trips per year for market visits, events, meetings, and other related business needs.
ASSUMPTION: The work environment at Specialized is collaborative, creative, and focused on driving innovation and performance in the cycling industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Understanding of retail operations and partnership dynamics
- Cultural fit and alignment with Specialized's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for cycling and understanding of the customer base
- Showcase your strategic thinking and problem-solving abilities through specific examples from your past experiences
ATS Keywords: Retail Marketing, Global Strategy, Campaign Management, Cross-Functional Collaboration, Brand Advocacy, Cycling Industry, Adobe Creative Suite
ASSUMPTION: The interview process at Specialized is designed to assess the candidate's strategic thinking, leadership, and cultural fit, as well as their understanding of the cycling industry and retail marketing.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
ASSUMPTION: Specialized uses a range of industry-standard tools and technologies to support its marketing and retail operations, with a focus on Adobe Creative Suite for design and branding efforts.
👔 Cultural Fit Considerations
Company Values:
- Ride: We believe in the transformative power of cycling and strive to create experiences that inspire and enable people to get on a bike and ride.
- Innovate: We relentlessly pursue progress in everything we do, constantly seeking new ways to improve our products, our people, and our planet.
- Win Together: We are one team, with one goal – to make the best bikes in the world. We celebrate our victories and learn from our losses, always supporting and encouraging one another along the way.
Work Style:
- Collaborative: Specialized values a team-based approach to problem-solving and decision-making
- Creative: The company encourages innovation and experimentation in all aspects of its work
- Performance-driven: Specialized is committed to delivering high-quality products and exceptional customer experiences
Self-Assessment Questions:
- How do you embody Specialized's values in your daily work?
- Can you describe a time when you had to adapt your communication style to effectively collaborate with a diverse team?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Specialized values candidates who are passionate about cycling, innovative in their approach to marketing, and committed to working collaboratively within a high-performing team environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing the needs of multiple stakeholders, including retail partners, internal teams, and customers
- Keeping up with the fast-paced and ever-evolving cycling industry
- Meeting and exceeding ambitious sales and marketing targets
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position requires a strong understanding of the cycling industry and its unique customer base
- Global Retail Marketing Manager roles in other industries may have different focuses, such as consumer packaged goods or fashion, but share similar strategic and leadership requirements
- Career progression in this role may lead to senior-level marketing positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to gain experience in global retail marketing within the cycling industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a global in-store marketing campaign to launch a new product line
- Collaborating with cross-functional teams to create engaging product storytelling content for retail partners
- Conducting market research and analysis to inform retail marketing strategies and improve sales performance
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Global Retail Marketing Manager role at Specialized.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global retail marketing and how this role fits into that strategy?
- How does Specialized support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Specialized foster a culture of innovation and continuous learning within the marketing department?
- What are the most rewarding aspects of working in a global retail marketing role at Specialized?
ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, team dynamics, and cultural fit for the Global Retail Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and problem-solving abilities
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
