📌 Core Information
🔹 Job Title: Global Senior Brand Manager - Eukanuba
🔹 Company: Mars
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Brand Management
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (Up to 20% travel required)
🚀 Job Overview
Key aspects of this role include:
- Global brand management for Eukanuba, driving growth in key markets
- Collaboration with internal and external partners, including R&D, marketing, sales, and agencies
- Ownership of global brand strategy, innovation pipeline, and performance measurement
- Global roadmap development and implementation for brand communications, innovation, and packaging
- Stakeholder management, budgeting, and regular benchmarks in relevant categories
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance global and local market needs.
📋 Key Responsibilities
✅ Develop and implement global brand strategy in collaboration with the Global VP
✅ Own and deliver global innovation roadmap, leading projects through regulatory, legislative, and local market requirements
✅ Chair the Global Eukanuba Council to lead global brand management forums and establish brand initiatives, innovation, and target setting/measurement for each key market
✅ Own global performance measurement and reporting, including growth, profitability, and share
✅ Direct the Portfolio & Innovation Manager in the management of innovation projects, creation of support materials, and development of presentations for key forums
✅ Lead concept writing and testing in collaboration with CTI/CMI/Product Design/VP
✅ Manage stakeholders, including R&D, packaging, regulatory, and legal teams, to ensure compliant and smooth innovation development
✅ Lead annual planning and budgeting processes
✅ Perform regular benchmarks in relevant categories
✅ Support internal advocacy and brand presentations to key market, regional, and global leadership
✅ Manage creative, research, and other relevant agencies to deliver across key markets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and global stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 8+ years of relevant marketing experience, with 5+ years in brand-building and innovation management
Required Skills:
- Proven track record in global brand management and innovation
- Excellent stakeholder management and communication skills
- Strong leadership and project management skills
- Familiarity with global marketing and research processes
- Ability to work in a matrix organization and influence without direct authority
- Fluency in English
Preferred Skills:
- Experience in the pet care industry
- Fluency in additional languages
- Digital marketing knowledge
ASSUMPTION: Candidates with experience in the pet care industry or relevant consumer goods sectors may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Best-in-class learning and development support
- Industry competitive salary and benefits package
- Company bonus
Working Hours: Full-time, with up to 20% domestic and international travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mars is a global manufacturer of confectionery, pet food, and other food products, with a strong focus on sustainability and social responsibility
Company Size: Mars is a large, multinational corporation with over 130,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and markets
Founded: Mars was founded in 1911 by Frank C. Mars, with the company's headquarters currently located in McLean, Virginia
Company Description:
- Mars is guided by its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom
- The company is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact
- Mars offers a dynamic and inclusive work environment, with a strong focus on employee development and growth
Company Specialties:
- Mars Petcare
- Mars Food
- Mars Edge
- Mars Wrigley
Company Website: Mars.com
ASSUMPTION: Mars' large size and global presence offer candidates the opportunity to work on diverse brands and in various markets, with ample room for career growth.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Global VP of Marketing for Eukanuba
Reporting Structure: The Global Senior Brand Manager will have a dotted line to regional marketing representatives and will collaborate with various internal and external stakeholders
Work Arrangement: This is a hybrid role, requiring up to 20% domestic and international travel
Growth Opportunities:
- Potential to work on multiple brands and categories within the Mars portfolio
- Opportunities to gain global experience and exposure to diverse markets
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential, given Mars' large portfolio of brands and global presence.
🌍 Location & Work Environment
Office Type: Mars' headquarters is located in McLean, Virginia, with this role being remote-friendly
Office Location(s): BRN-Mars Petcare/National Headquarters
Geographic Context:
- The United States offers a large and diverse market for pet care products
- The remote-friendly work arrangement allows for flexibility and work-life balance
- The hybrid nature of the role may require occasional travel to Mars' headquarters or other offices
Work Schedule: Full-time, with up to 20% domestic and international travel required
ASSUMPTION: The remote-friendly work arrangement and occasional travel requirements may appeal to candidates seeking flexibility and global exposure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Global VP of Marketing for Eukanuba
Key Assessment Areas:
- Global brand management and innovation experience
- Stakeholder management and communication skills
- Leadership and strategic planning abilities
- Cultural fit with Mars' Five Principles
Application Tips:
- Highlight relevant global brand management and innovation experience in your resume
- Tailor your cover letter to demonstrate your understanding of the Eukanuba brand and Mars' values
- Prepare examples of your brand management and innovation successes, as well as any challenges you've overcome
ATS Keywords: Global Brand Management, Innovation, Stakeholder Management, Strategic Planning, Pet Care, Mars
ASSUMPTION: Mars' application process may vary depending on the role and location, but candidates can expect a thorough and comprehensive evaluation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing and research tools (e.g., Google Analytics, SurveyMonkey, SPSS)
- Global marketing and research platforms (e.g., Nielsen, Kantar)
ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and Mars' internal systems.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best
- Freedom: We need freedom to shape our future; we need profit to remain free
Work Style:
- Collaborative and cross-functional, with a focus on global teamwork
- Dynamic and fast-paced, with a strong emphasis on results and innovation
- Inclusive and diverse, with a commitment to fostering a positive work environment
Self-Assessment Questions:
- Do you align with Mars' Five Principles and values?
- Are you comfortable working in a global, matrix organization and influencing without direct authority?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on results and innovation?
ASSUMPTION: Candidates who align with Mars' values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Balancing global brand strategy with local market needs and preferences
- Managing a complex, matrix organization with multiple stakeholders
- Occasional travel requirements, which may disrupt work-life balance
- Keeping up with the fast-paced and dynamic nature of the pet care industry
ASSUMPTION: These potential challenges can be overcome with strong leadership, strategic planning, and effective stakeholder management.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand management for a specific pet care brand within a large, multinational corporation
- Similar roles may be found in other consumer goods or pet care companies, with varying levels of global responsibility and brand focus
- Career progression may involve moving into other senior brand management roles or taking on broader marketing or general management responsibilities
ASSUMPTION: This role offers a unique opportunity to work on a global brand within a large, multinational corporation, with ample room for career growth and development.
📝 Sample Projects
- Developing and implementing a global brand strategy for Eukanuba, including brand communications, innovation, and packaging
- Leading a cross-functional team to launch a new Eukanuba product line in key markets
- Conducting global market research to identify trends and opportunities in the pet care industry
ASSUMPTION: These sample projects illustrate the global, strategic, and cross-functional nature of the role and the opportunities for impact and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global marketing strategy for Eukanuba?
- What are the key priorities for this role in the first 90 days?
- How does Mars support the professional development and growth of its Associates?
- What is the expected travel requirement for this role, and how is it managed?
- How does Mars foster a diverse and inclusive work environment?
ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global brand management and innovation experience, as well as your alignment with Mars' values
- Prepare examples of your brand management and innovation successes, as well as any challenges you've overcome
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
