📌 Core Information
🔹 Job Title: Global Senior Marketing Automation Manager
🔹 Company: Global Payments Inc.
🔹 Location: London, United Kingdom (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global marketing automation
- Cross-functional collaboration with regional marketers and sales teams
- Platform management: Marketo, Pardot, and HubSpot
- Campaign design, audience targeting, and data integrity
- Global rollout of Marketo instance and best practice definition
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through automation.
📋 Key Responsibilities
✅ Leadership and Coordination: Support the Senior Director in managing marketing automation specialists across EMEA, LATAM, and APAC regions
✅ Strategic Partnership: Collaborate with regional and global marketing teams to optimize campaign strategies through marketing automation
✅ Campaign Execution: Translate campaign briefs into executable automation requirements and tactics
✅ Data Integrity: Champion data integrity and hygiene across all marketing automation platforms
✅ Performance Monitoring: Monitor campaign performance and provide actionable insights for improvement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of hands-on experience in marketing automation and campaign operations, with exposure to team management
Required Skills:
- Advanced experience with Marketo (and Pardot, and HubSpot are a plus)
- Strong understanding of CRM systems, especially Salesforce
- Excellent verbal and written communication skills
- Experience working across multiple regions in a matrixed organization
- Ability to balance long-term strategic thinking with day-to-day campaign execution
Preferred Skills:
- Experience with data analysis and reporting tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong technical background in marketing automation, with a proven track record of driving business growth through strategic execution.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (AI estimate based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Global opportunities for career growth
- Dynamic and collaborative work environment
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Global Payments is a leading provider of payment technology and software solutions, operating in the financial services sector
Company Size: 10,001+ employees, offering a large, diverse work environment with global opportunities
Founded: 1967, with a rich history in the payments industry
Company Description:
- Global Payments empowers simple, fast, and secure payments for millions of companies worldwide
- Offers a complete, worldwide commerce ecosystem with software and services at scale
- Provides innovative payment solutions for credit, debit, prepaid, and merchant services
Company Specialties:
- Payments
- Ecommerce
- Point of sale
- Payment technology
- Merchant services
- Integrated payments
- Software solutions
- Omnichannel payments
- Cross-border payments
- Financial services
- Mobile payments
- Digital wallets
- Online payments
- Unified commerce
- Contactless payments
- Embedded fintech
- Issuing
- Mobile point of sale
- Fintech
- Issuer solutions
- and B2B payments
Company Website: http://company.globalpayments.com/
ASSUMPTION: Global Payments is a well-established company in the financial services sector, with a strong focus on innovation and global growth.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and strategic influence
Reporting Structure: Reports directly to the Senior Director of Global Marketing Automation, with cross-functional collaboration with regional marketers and sales teams
Work Arrangement: Remote OK, with flexible hours and the opportunity for global travel
Growth Opportunities:
- Potential to shape the global marketing automation strategy and roadmap
- Chance to work on high-impact projects with a significant business impact
- Opportunity to develop leadership skills and manage a team of marketing automation specialists
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the global marketing organization.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from Global Payments' London office or other global locations
Office Location(s): London, United Kingdom (with global offices in North America, Europe, Asia Pacific, and Latin America)
Geographic Context:
- London is a major global financial hub, offering a vibrant and multicultural work environment
- The United Kingdom has a strong and growing tech industry, with a focus on fintech and innovation
- The remote work option allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the opportunity for global travel
ASSUMPTION: The remote work option and global office locations provide candidates with the flexibility to work from home or in an office environment, with the opportunity to travel and collaborate with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Senior Director of Global Marketing Automation
Key Assessment Areas:
- Technical expertise in marketing automation
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Global Payments' values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and campaign operations
- Tailor your resume and cover letter to emphasize your strategic thinking and hands-on execution skills
- Prepare for the technical assessment or case study by reviewing your knowledge of Marketo, Pardot, and HubSpot
- Research Global Payments' company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing Automation, Campaign Operations, Marketo, Pardot, HubSpot, CRM Systems, Salesforce, Strategic Thinking, Data Integrity, Process Improvement, Team Management, Audience Targeting, Reporting, Email Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical expertise and strategic thinking. Candidates should be prepared to demonstrate their knowledge of marketing automation and their ability to drive business growth through strategic execution.
🛠️ Tools & Technologies
- Marketo
- Pardot
- HubSpot
- Salesforce
- Additional tools and technologies may be required based on the specific needs of the role
ASSUMPTION: The specific tools and technologies required for this role may vary based on the needs of the global marketing organization and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Strategic and forward-thinking
- Hands-on and execution-focused
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation?
- Can you provide an example of a time when you optimized a campaign using data-driven insights?
- How do you approach collaborating with cross-functional teams to drive business growth?
ASSUMPTION: Global Payments values candidates who are customer-centric, innovative, and collaborative, with a strong focus on driving business growth through strategic execution and data-driven decision making.
⚠️ Potential Challenges
- Managing a global team with varying levels of experience and expertise in marketing automation
- Balancing long-term strategic thinking with day-to-day campaign execution
- Ensuring consistent platform setup, campaign structure, and scalable best practices across all markets
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges related to global team management, strategic execution, and platform consistency, requiring a strong candidate with a proven track record in marketing automation and campaign operations.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position requires a strong focus on global strategy and cross-functional collaboration
- Industry-specific context: The financial services sector is highly competitive and regulated, requiring a deep understanding of compliance and data security
- Career path comparison: This role offers significant growth opportunities for candidates with a strong technical background in marketing automation and a proven track record of driving business growth through strategic execution
ASSUMPTION: This role is unique in its focus on global strategy and cross-functional collaboration, with significant growth opportunities for the right candidate with a strong technical background in marketing automation.
📝 Sample Projects
- Global rollout of Marketo instance, including onboarding of additional regions and definition of global best practices
- Optimization of Pardot and HubSpot campaigns, with a focus on data integrity and audience targeting
- Development of a global marketing automation roadmap, with a focus on driving business growth and scalability
ASSUMPTION: These sample projects are representative of the types of initiatives the Global Senior Marketing Automation Manager may be responsible for, with a focus on global strategy, cross-functional collaboration, and data-driven decision making.
❓ Key Questions to Ask During Interview
- How does this role fit into the global marketing automation strategy and roadmap?
- What are the key priorities for this role in the first 90 days?
- How does Global Payments support the professional development and growth of its marketing automation team members?
- What are the key challenges facing the global marketing organization, and how can this role help address them?
- How does Global Payments approach data privacy and security in its marketing automation efforts?
ASSUMPTION: These key questions are designed to help candidates better understand the strategic context of the role, the priorities and challenges facing the global marketing organization, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Global Payments careers portal
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing automation and campaign operations
- Prepare for the technical assessment or case study by reviewing your knowledge of Marketo, Pardot, and HubSpot
- Research Global Payments' company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
