📌 Core Information
🔹 Job Title: Global Social Media & Influence Assistant - MIDSCALE brands - 6 Months Internship
🔹 Company: AccorCorpo
🔹 Location: Issy-les-Moulineaux, Île-de-France, France
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting global social media campaigns for midscale brands (Novotel, Mercure, TRIBE, Handwritten Collection)
- Coordinating editorial calendars and platform management
- Assisting with content creation and influencer collaborations
- Monitoring campaign performance and providing strategic insights
- Identifying trends and innovative content opportunities
ASSUMPTION: This internship is designed to provide hands-on experience in global social media management, offering a well-rounded introduction to the hospitality industry's digital marketing landscape.
📋 Key Responsibilities
✅ Global Social Media Campaign Support:
- Help launch and coordinate global campaigns across the brand portfolio
- Liaise with agencies to optimize content creation and performance
- Contribute creative ideas aligned with brand DNA and social-first approaches
✅ Editorial Calendar & Platform Coordination:
- Maintain and update calendars across Instagram, TikTok, and LinkedIn
- Ensure message consistency in collaboration with regional and brand teams
- Monitor and support social media publishing across platforms
✅ Content Creation & Influencer Coordination:
- Assist with sourcing and managing creators aligned with each campaign
- Organize influencer hotel stays with regional teams
- Track deliverables and ensure content meets brand guidelines
✅ Performance Tracking & Strategic Insight:
- Monitor key metrics and analyze campaign success
- Produce performance reports and offer recommendations for improvement
- Support the team in making data-driven decisions
✅ Trend Monitoring & Innovation Scouting:
- Benchmark best practices and innovative formats
- Identify emerging content opportunities and creative directions
ASSUMPTION: The role requires a balance of creativity, organization, and analytical skills to effectively manage global social media campaigns and drive brand engagement.
🎯 Required Qualifications
Education: Master’s/MBA student in Marketing, Communications, or Digital (Bac+4/5)
Experience: Entry-level, no prior professional experience required
Required Skills:
- Fluency in French and English
- Curious, creative, analytical, autonomous, and organized
- Comfortable with PowerPoint and Excel
- Good creative eye (a plus)
Preferred Skills:
- Previous experience in social media management or marketing
- Knowledge of hospitality industry trends
ASSUMPTION: While the role is entry-level, candidates should possess strong communication skills, a keen eye for detail, and a passion for social media and digital marketing.
💰 Compensation & Benefits
Salary Range: Internship stipend (varies by country and company policy)
Benefits:
- On-the-job training and professional development
- Opportunity to work with global brands in the hospitality industry
- Potential for full-time employment after successful completion of the internship
Working Hours: Full-time, 40 hours per week (specific hours may vary)
ASSUMPTION: The salary range for this internship is not provided, but internship stipends typically vary based on the company and country. This role offers valuable experience and the opportunity to work with global brands in the hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on global hotel brands and digital marketing
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1967, with a rich history and established presence in the hospitality industry
Company Description:
- AccorCorpo is a global leader in the hospitality industry, operating in over 110 countries with more than 4,900 hotels and 280,000 employees
- Known for its iconic brands, including Fairmont, Sofitel, Pullman, and Novotel, AccorCorpo offers a wide range of accommodation options to suit every traveler
- The company is committed to sustainable development and responsible tourism, with initiatives focused on environmental protection and community engagement
Company Specialties:
- Hotel operations and management
- Luxury and upscale accommodation
- Digital marketing and social media management
- Sustainable tourism and corporate social responsibility
Company Website: https://www.fairmont.com
ASSUMPTION: AccorCorpo's extensive global presence and diverse brand portfolio offer interns a unique opportunity to gain experience in various aspects of the hospitality industry.
📊 Role Analysis
Career Level: Entry-level, with the opportunity to grow and develop within the company
Reporting Structure: This role reports directly to the Global Social Media Manager, with collaboration across regional and brand teams
Work Arrangement: On-site, full-time, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential for full-time employment after successful completion of the internship
- Opportunities to work on global campaigns and collaborate with diverse teams
- Exposure to various aspects of the hospitality industry and digital marketing
ASSUMPTION: This internship provides a solid foundation for a career in digital marketing, with the potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on creativity and innovation
Office Location(s): Accor Global Headquarters, Issy-les-Moulineaux, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to central Paris
- Accor's headquarters is located in a vibrant business district with numerous amenities
Work Schedule: Full-time, 40 hours per week, with specific hours to be determined
ASSUMPTION: The internship's location in Issy-les-Moulineaux provides easy access to Paris and its cultural attractions, while offering a more affordable cost of living compared to central Paris.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and language proficiency
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of social media trends and the hospitality industry
- Showcase your creativity and strategic thinking through examples or a portfolio
ATS Keywords: Social media, influencer marketing, global campaigns, brand management, content creation, performance tracking, trend monitoring, hospitality industry, digital marketing
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on communication skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, LinkedIn
- Project management tools: Asana, Trello, or similar
- Microsoft Office Suite: PowerPoint, Excel
- Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar
ASSUMPTION: The tools and technologies required for this role are standard for social media management and digital marketing, with a focus on analytics and project management.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Creativity
- Excellence
- Spirit of Service
Work Style:
- Collaborative and team-oriented
- Focus on creativity and innovation
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Accor's core values, particularly creativity and excellence?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong analytical skills and a data-driven mindset?
ASSUMPTION: AccorCorpo values candidates who are creative, collaborative, and data-driven, with a strong commitment to excellence and integrity.
⚠️ Potential Challenges
- Managing multiple global campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Working with diverse teams across different time zones and cultures
- Balancing the creative and analytical aspects of the role, requiring strong problem-solving skills
ASSUMPTION: This internship presents unique challenges that will help interns develop essential skills for a career in digital marketing and the hospitality industry.
📈 Similar Roles Comparison
- Unlike other social media internships, this role focuses on global campaigns for multiple midscale brands within the hospitality industry
- This internship offers a unique opportunity to gain experience in both creative and analytical aspects of digital marketing
- Compared to other entry-level roles, this internship provides a well-rounded introduction to the hospitality industry and global brand management
ASSUMPTION: This internship stands out from other similar roles due to its focus on global brand management within the hospitality industry and the opportunity to work with multiple brands simultaneously.
📝 Sample Projects
- Developing a global social media campaign for the launch of a new midscale brand, including content creation, influencer collaborations, and performance tracking
- Analyzing social media trends and identifying opportunities for innovative content formats across multiple platforms
- Assisting in the coordination of a global influencer marketing campaign, including hotel stays and content delivery
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to interns in this role, from creative content development to strategic analysis and planning.
❓ Key Questions to Ask During Interview
- How does this internship fit into the company's long-term goals for global brand management?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does the company foster a culture of innovation and creativity in its digital marketing efforts?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
