Global Social Media Senior Specialist - Employer Brand

📌 Core Information

🔹 Job Title: Global Social Media Senior Specialist - Employer Brand

🔹 Company: Boston Consulting Group

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Shaping and executing innovative social media campaigns to showcase BCG as an employer of choice
• Collaborating globally with marketing, communications, recruiters, consultants, and the people team
• Telling authentic stories through engaging content that resonates with top diverse talent worldwide
• Managing both organic and paid strategies, staying ahead of social trends, and exploring new ways to lead conversations in employer branding

ASSUMPTION: This role requires a strategic mindset, creativity, and a strong understanding of social media trends to effectively position BCG as an employer of choice.

📋 Key Responsibilities

✅ Shape and execute innovative social media campaigns that help showcase BCG as an employer of choice

✅ Collaborate globally with marketing, communications, recruiters, consultants, and the people team to tell authentic stories through engaging content

✅ Manage both organic and paid strategies, staying ahead of social trends and continually exploring new ways for BCG to lead conversations in employer branding

✅ Create impactful paid social campaigns, including influencer activations

✅ A hands-on content creator with a visual eye—comfortable briefing creative teams or producing assets yourself

✅ A data-driven mindset with experience using insights to optimize strategy & performance

ASSUMPTION: This role requires a balance of creativity, data analysis, and collaboration to effectively reach and engage top talent worldwide.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years in social media, especially LinkedIn

Required Skills:

• Proven skills in writing and storytelling to create compelling content
• Comfortable creating visual content and/or collaborating with creative teams; familiarity with Figma, video editing packages or Adobe suite a plus
• Good understanding of BCG’s thought leadership agenda and employer branding strategies
• Proven ability to work with senior executives and teams that operate globally
• Proficiency in using analytic tools to measure business value
• Experience running paid ads on social platforms; LinkedIn and Meta business manager for Instagram and Facebook

Preferred Skills:

• Fluency in additional languages
• Experience with generative AI

ASSUMPTION: While not explicitly stated, a strong understanding of the consulting industry and BCG's unique culture would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £75,000 per annum (Based on market research for similar roles in London)

Benefits:

• Competitive benefits package, including health insurance, pension, and life assurance
• Generous vacation time and flexible working arrangements
• Opportunities for professional development and career growth

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in London. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. BCG helps leaders tackle their most important challenges and capture their greatest opportunities.

Company Size: 10,001+ employees. BCG offers a large network of resources and opportunities for growth.

Founded: 1963. BCG was the pioneer in business strategy and has since expanded globally.

Company Description:

• BCG partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
• They work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders.
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Company Specialties:

• Consumer insight
• corporate development
• corporate finance
• digital economy
• globalization
• growth
• information technology
• innovation
• marketing & sales
• operations
• people & organization
• postmerger integration
• risk management
• strategy
• sustainability
• transformation
• climate
• artificial intelligence
• cost transformation
• and supply chains

Company Website: http://www.bcg.com

ASSUMPTION: BCG's extensive industry expertise and global presence provide a strong foundation for this role's success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the organization

Reporting Structure: This role reports directly to the Global Social Media Manager and collaborates with various teams worldwide

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to a management or leadership role within the Social Media team
• Expansion into other areas of marketing or communications within BCG
• Opportunities to work on global projects and gain international experience

ASSUMPTION: This role offers significant growth potential within BCG's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US (Global headquarters); additional offices worldwide

Geographic Context:

• London, City of, United Kingdom - A major global hub for business, finance, and consulting
• Access to diverse talent pool and international clients
• Opportunities for travel and collaboration with BCG's global offices

Work Schedule: Full-time, with flexibility for remote work as needed

ASSUMPTION: The London office provides a dynamic and multicultural work environment, with opportunities for international collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

• Writing and storytelling skills
• Creativity and strategic thinking
• Collaboration and communication skills
• Understanding of BCG's employer branding strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your social media campaigns and their outcomes
• Demonstrate your understanding of BCG's unique culture and employer branding efforts

ATS Keywords: Social Media, Employer Branding, Digital Marketing, Writing, Storytelling, Content Creation, Data Analysis, Visual Content Creation, Paid Advertising, Collaboration, Trend Analysis, Creative Briefing, Analytic Tools, Influencer Activations, Figma, Video Editing

ASSUMPTION: BCG's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's employer branding efforts.

🛠️ Tools & Technologies

• Figma
• Video editing packages (e.g., Adobe Premiere Pro, Final Cut Pro)
• Adobe Creative Suite (optional)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytic tools (e.g., Google Analytics, Sprout Social)
• Paid advertising platforms (e.g., LinkedIn Ads, Meta Business Manager)

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Client focus
• Results-driven
• One firm

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-focused and data-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you results-driven and data-focused in your approach to social media campaigns?
• Do you have a strong understanding of BCG's unique culture and employer branding strategies?

ASSUMPTION: BCG values candidates who align with their core values and can thrive in their dynamic work environment.

⚠️ Potential Challenges

• Managing multiple global stakeholders and ensuring alignment in social media strategies
• Keeping up with the fast-paced nature of social media trends and platforms
• Balancing creativity and data-driven decision-making in campaign development
• Adapting to BCG's unique culture and understanding its employer branding efforts

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a data-driven approach to social media strategy.

📈 Similar Roles Comparison

• This role is unique within BCG, focusing specifically on employer branding through social media
• Similar roles in other consulting firms may have a broader focus on marketing or communications
• Career progression in this role could lead to management or leadership positions within BCG's Social Media team

ASSUMPTION: This role offers a unique opportunity to specialize in employer branding within a global consulting firm.

📝 Sample Projects

• Developing and executing a global social media campaign to launch BCG's new employer branding initiative
• Collaborating with BCG's recruitment team to create targeted content for specific talent pools
• Analyzing social media performance data to optimize strategy and improve engagement

ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives this role may involve.

❓ Key Questions to Ask During Interview

• How does this role fit into BCG's overall employer branding strategy?
• What are the key priorities for this role in the first 90 days?
• How does BCG support the growth and development of its employees in this role?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does BCG measure the success of its social media campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate your interest in the role and its strategic importance within BCG's employer branding efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your social media campaigns and their outcomes to discuss during the interview
• Research BCG's employer branding efforts and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.