Global Sports Marketing Intern- Baseball / Tennis

📌 Core Information

🔹 Job Title: Global Sports Marketing Intern - Baseball / Tennis

🔹 Company: New Balance

🔹 Location: Brighton, MA

🔹 Job Type: Full-Time, Internship

🔹 Category: Sports Management

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Global Sports Marketing Team with athlete deliverables and product requests
• Assisting with social media activation and monitoring athlete trends
• Attending NB athlete and team meetings/calls
• Providing support to the Global Sports Marketing Team on athlete orders/shipments
• Assisting with MLB / USTA athlete activations and athlete visits

ASSUMPTION: This role is designed for students pursuing a degree in Sports Management, offering a unique opportunity to gain hands-on experience in global sports marketing.

📋 Key Responsibilities

✅ Assist with New Balance Athlete Product Seeding Program

✅ Assist with Social Media Activation

✅ Attend NB Athlete and team meetings/calls

✅ Assist Sports Marketing leads with key events and athlete requests

✅ Provide support to the Global Sports Marketing Team on athlete orders/shipments

✅ Monitor athlete trends and provide updates on interesting posts

✅ Assist with athlete visits and vision meetings

✅ Assist with MLB / USTA athlete activations

ASSUMPTION: Responsibilities may evolve based on the team's needs and the intern's performance.

🎯 Required Qualifications

Education: Pursuing a B.S. degree in Sports Management

Experience: None specified, but relevant coursework or previous internships in sports management would be beneficial

Required Skills:

• Strong oral and written communication skills
• Ability to manage multiple projects simultaneously
• Ability to build strong internal and external relationships
• Positive, can-do attitude and experience working in a team environment

Preferred Skills:

• Familiarity with social media platforms and trends
• Knowledge of the sports industry and relevant athletes

ASSUMPTION: While not explicitly stated, having a strong interest in sports and a passion for marketing would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $15 - $18 per hour (based on industry standards for sports marketing internships)

Benefits:

• Three options for medical insurance
• Dental and vision insurance
• 401K (for full-time associates)
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation
• 12 holidays
• Generous parental leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Benefits and salary range are estimated based on industry standards for sports marketing internships and New Balance's stated benefits for regular associates.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1906

Company Description:

• New Balance is an independent, privately-held company that empowers people through sport and craftsmanship
• Committed to supporting the performance of athletes and setting the standard for comfort and fit in the footwear industry
• Focuses on innovation, quality, and craftsmanship, with a spirit of fearless independence

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• and Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance's large size and extensive history in the industry provide a robust environment for learning and growth.

📊 Role Analysis

Career Level: Entry Level (Internship)

Reporting Structure: Reports directly to the Global Sports Marketing Team

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work with high-profile athletes and brands
• Chance to gain experience in global sports marketing

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and build their professional network in the sports industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): Brighton, MA

Geographic Context:

• Brighton is a neighborhood in Boston, MA, offering a mix of urban and suburban living
• Close proximity to downtown Boston, providing easy access to cultural attractions, dining, and entertainment
• Accessible by public transportation, with nearby highways for those who drive

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Global Sports Marketing Team
• Background check and onboarding

Key Assessment Areas:

• Knowledge of the sports industry and relevant athletes
• Communication skills (both written and verbal)
• Project management skills
• Ability to work effectively in a team environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant coursework, internships, and any experience working with athletes or sports organizations
• Demonstrate your passion for sports and marketing in your application materials
• Prepare questions to ask during the interview about the company's culture, the team, and the role's responsibilities

ATS Keywords: Sports Marketing, Athlete Management, Product Seeding, Social Media Activation, Event Planning, MLB, USTA, Global Sports Marketing

ASSUMPTION: New Balance's application process is designed to assess candidates' relevant skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Twitter, Facebook)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Innovation
• Quality and Craftsmanship
• Performance
• Integrity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and deadline-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do I have a strong passion for sports and a desire to work in the sports industry?
• Am I comfortable working in a team environment and collaborating with others to achieve common goals?
• Do I have strong communication skills, both written and verbal?
• Am I able to manage multiple projects simultaneously and meet deadlines?

ASSUMPTION: New Balance values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

• Balancing multiple projects and responsibilities simultaneously
• Adapting to a fast-paced, dynamic work environment
• Managing remote work and maintaining productivity outside of the office
• Navigating a large, enterprise-level company and its various departments and teams

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike other sports marketing internships, this role offers a global focus and the opportunity to work with high-profile athletes and brands
• New Balance's large size and extensive history in the industry provide a robust environment for learning and growth
• This internship offers a unique opportunity for students to gain practical experience and build their professional network in the sports industry

ASSUMPTION: This role stands out from other sports marketing internships due to its global focus and the opportunity to work with high-profile athletes and brands.

📝 Sample Projects

• Assisting with the planning and execution of a global athlete event or activation
• Developing and implementing a social media campaign for a specific athlete or brand
• Researching and analyzing athlete trends and providing data-driven insights to the Global Sports Marketing Team

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the intern in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the overall structure of the Global Sports Marketing Team?
• What opportunities are there for professional development and growth within the company?
• How does New Balance support work-life balance for its employees?
• What are the most rewarding aspects of working in global sports marketing at New Balance?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, and provide valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant coursework, internships, and any experience working with athletes or sports organizations
• Prepare for your interview by researching New Balance, the Global Sports Marketing Team, and the role's responsibilities
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.