Google Ads Media Buyer

📌 Core Information

🔹 Job Title: Google Ads Media Buyer

🔹 Company: Proppel

🔹 Location: Argentina

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing Google Ads campaigns for e-commerce and lead generation
• Optimizing performance through targeting, bidding, and creatives
• Collaborating with internal teams to align campaigns with overall strategy
• Staying current with performance marketing best practices

ASSUMPTION: This role requires a strong understanding of e-commerce and lead generation strategies, as well as proficiency in Google Ads.

📋 Key Responsibilities

✅ Set up, manage, and optimize Google Ads campaigns for e-commerce and lead generation

✅ Monitor performance and adjust targeting, bidding, and creatives as needed

✅ Prepare performance insights and provide ongoing support to client-facing team members

✅ Collaborate with internal team members to ensure campaigns align with overall strategy

✅ Stay current with best practices and trends in performance marketing

ASSUMPTION: The role may involve working with US-based clients and collaborating with a Senior Strategist.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 2 years of experience managing Google Ads campaigns

Required Skills:

• Google Ads proficiency
• Strong understanding of e-commerce and lead generation strategies
• Fluent English
• Ability to work during Eastern Time hours

Preferred Skills:

• Experience with Meta Ads
• Familiarity with ClickUp or Monday.com
• Previous work in a small agency environment

ASSUMPTION: The role may require experience working with US-based clients and collaborating with international teams.

💰 Compensation & Benefits

Salary Range: USD 35,000 - 50,000 per year (Estimated based on industry standards for the role and experience level)

Benefits:

• 100% Remote Work
• 10 days of Paid Time Off + 6 US Holidays

Working Hours: Full-time, with a focus on Eastern Time hours

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Proppel connects LATAM talent with remote work opportunities in international companies.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment.

Founded: Not specified. Proppel is a growing company focused on connecting LATAM talent with global opportunities.

Company Description:

• Proppel specializes in boosting marketing and operations teams with exceptional remote talent from LATAM
• The company helps clients grow faster and save up to 80% in costs by providing access to top-tier LATAM talent
• Proppel's headquarters are in London, UK, with a strong presence in LATAM

Company Specialties:

• Remote staffing solutions
• LATAM talent recruitment
• Marketing and operations team augmentation

Company Website: https://www.weareproppel.com/

ASSUMPTION: Proppel is a growing company focused on connecting LATAM talent with global opportunities, with a strong presence in the staffing and recruiting industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a minimum of 2 years of experience in managing Google Ads campaigns.

Reporting Structure: The role reports to a Senior Strategist and collaborates with internal teams to ensure campaigns align with overall strategy.

Work Arrangement: Fully remote, with a focus on Eastern Time hours. This allows for flexibility and work-life balance.

Growth Opportunities:

• Expanding skills in performance marketing and campaign management
• Developing leadership skills through collaboration with internal teams
• Gaining international experience working with US-based clients

ASSUMPTION: This role offers opportunities for professional growth through skill development, collaboration, and international experience.

🌍 Location & Work Environment

Office Type: Remote. Proppel offers a fully remote work environment, allowing employees to work from anywhere in Argentina.

Office Location(s): Argentina

Geographic Context:

• Argentina is the second-largest country in South America, with a diverse culture and rich history
• The country offers a high quality of life, with affordable living costs and a strong focus on work-life balance
• Argentina is known for its vibrant culture, delicious food, and stunning landscapes

Work Schedule: Full-time, with a focus on Eastern Time hours. This allows for flexibility and collaboration with US-based clients.

ASSUMPTION: Working remotely in Argentina offers a unique blend of professional opportunities and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• Google Ads proficiency
• Understanding of e-commerce and lead generation strategies
• Communication skills in English
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in managing Google Ads campaigns
• Tailor your resume to emphasize skills and experience related to the role
• Prepare for behavioral and technical interview questions related to performance marketing

ATS Keywords: Google Ads, E-commerce, Lead Generation, Performance Marketing, Campaign Management, Optimization, Targeting, Bidding, Creatives, Performance Insights, Collaboration, Best Practices, Fluent English, ClickUp, Monday.com, Meta Ads

ASSUMPTION: The application process may involve multiple stages, including a technical assessment and final interview with the hiring manager.

🛠️ Tools & Technologies

• Google Ads
• ClickUp or Monday.com (optional)
• Meta Ads (optional)

ASSUMPTION: The role may require experience with specific project management tools, such as ClickUp or Monday.com.

👔 Cultural Fit Considerations

Company Values:

• Not specified. However, Proppel's focus on connecting LATAM talent with global opportunities suggests a commitment to diversity, inclusion, and growth.

Work Style:

• Remote work, with a focus on Eastern Time hours
• Collaboration with internal teams to align campaigns with overall strategy
• Adaptability to working with US-based clients and international teams

Self-Assessment Questions:

• Do you have a strong understanding of e-commerce and lead generation strategies?
• Are you comfortable working remotely and collaborating with international teams?
• Do you have experience working with US-based clients and adapting to different time zones?

ASSUMPTION: Proppel values diversity, inclusion, and growth, and seeks candidates who are adaptable, collaborative, and committed to professional development.

⚠️ Potential Challenges

• Managing multiple Google Ads campaigns simultaneously
• Adapting to working with US-based clients and international teams
• Staying current with best practices and trends in performance marketing
• Balancing work-life demands in a fully remote work environment

ASSUMPTION: This role may present challenges related to campaign management, international collaboration, and work-life balance in a remote work environment.

📈 Similar Roles Comparison

• Google Ads Specialist vs. Media Buyer: Both roles focus on managing Google Ads campaigns, but the Media Buyer role may involve more strategic decision-making and collaboration with internal teams.
• Performance Marketing vs. Digital Marketing: Performance marketing focuses on driving measurable results through paid media, while digital marketing encompasses a broader range of online marketing channels and strategies.
• Agency vs. In-house: Working in an agency environment may offer more diverse project exposure and faster-paced work, while an in-house role may provide more stability and long-term career growth opportunities.

ASSUMPTION: This role may differ from similar roles in terms of strategic decision-making, channel focus, and work environment.

📝 Sample Projects

• Managing Google Ads campaigns for an e-commerce client, with a focus on driving sales and revenue growth
• Optimizing Google Ads campaigns for a lead generation client, with a focus on improving cost-per-acquisition and return on ad spend
• Collaborating with internal teams to develop and implement a comprehensive performance marketing strategy for a new client

ASSUMPTION: These sample projects illustrate the types of campaigns and initiatives the role may involve, with a focus on driving measurable results through paid media.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other internal teams to ensure campaigns align with overall strategy?
• What opportunities are there for professional growth and development in this role?
• How does Proppel support its employees in working remotely and maintaining work-life balance?
• What are the most challenging aspects of working with US-based clients and international teams?

ASSUMPTION: These interview questions address key aspects of the role, including priorities, collaboration, professional growth, work-life balance, and international collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in managing Google Ads campaigns
• Prepare for behavioral and technical interview questions related to performance marketing
• Follow up with Proppel after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.