Graduate Trainee – Event Marketing Focused

📌 Core Information

🔹 Job Title: Graduate Trainee – Event Marketing Focused

🔹 Company: Informa Group Plc.

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Event Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain hands-on experience in event marketing and management
• Work closely with professionals and receive structured guidance
• Contribute to high-profile B2B global exhibitions and conferences
• Develop skills in marketing, sales, and event operations

ASSUMPTION: This role is ideal for recent graduates seeking to kickstart their careers in the event industry and gain valuable experience in a global organization.

📋 Key Responsibilities

✅ Assist in the development and execution of event marketing campaigns

✅ Create engaging marketing collateral (e.g., brochures, website content, social media posts)

✅ Conduct market research to identify trends and opportunities

✅ Analyze campaign performance and provide data-driven recommendations for improvement

✅ Engage in Customer Relationship Management

✅ Support the sales team in achieving revenue targets towards business goals

✅ Generate leads through various channels

✅ Prepare compelling sales pitches and presentations

✅ Assist in building and maintaining client relationships in a professional manner

✅ Contribute to logistics planning and execution for events

✅ Provide on-site support during events, ensuring smooth operations

✅ Assist with event management tasks, including vendor coordination and attendee registration

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Recent graduate (within the past 1 year) with a degree in Marketing, Journalism, Media, CRM, Event Management, Business Administration, or a related field.

Experience: No formal work experience required, but relevant internships or projects are a plus.

Required Skills:

• Excellent communication and interpersonal skills
• Digital savvy and creative, with a strong understanding of digital marketing channels
• Highly organized and detail-oriented, with the ability to prioritize tasks effectively
• Strong problem-solving skills and the ability to think on your feet
• Proficiency in Microsoft Office Suite, video editing, eDM design, and social media platforms management
• Excellent in both written and spoken Chinese (Cantonese and Mandarin) and English

Preferred Skills:

• Experience with event management software
• Knowledge of the event industry and trends
• Familiarity with CRM systems

ASSUMPTION: Candidates with a strong passion for the event industry and a willingness to learn and adapt quickly will be most successful in this role.

💰 Compensation & Benefits

Salary Range: HKD 25,000 - 35,000 per month (Estimated based on industry standards for entry-level event marketing roles in Hong Kong)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility for event-related tasks and on-site support

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, and digital events, exhibitions, and specialist content.

Company Size: Informa Group Plc. is a large organization with over 10,000 employees globally. This size offers opportunities for growth, diverse learning experiences, and exposure to various markets and brands.

Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves specialist markets through a range of products and services, including events, digital services, academic knowledge, and research.
• Informa is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. offers a dynamic and inclusive work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates seeking to launch their careers in event marketing and management.

Reporting Structure: The Graduate Trainee will report directly to the event marketing team and work closely with various departments, including sales and event operations.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks. The working arrangement may require flexibility to support events and on-site tasks.

Growth Opportunities:

• Gain valuable experience in event marketing, sales, and operations
• Develop skills in marketing campaign development, customer relationship management, and event logistics
• Potential for career progression within Informa's various brands and markets

ASSUMPTION: This role offers a unique opportunity for recent graduates to gain hands-on experience in the event industry and contribute to high-profile global events.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s Hong Kong office is a modern, collaborative workspace with a professional and inclusive atmosphere.

Office Location(s): 17/F China Resources Building 26 Harbour Road Wanchai, Hong Kong

Geographic Context:

• Hong Kong is a major global hub for business, finance, and events, offering ample opportunities for professional growth and development.
• The city's vibrant culture and diverse communities provide a stimulating work environment.
• Hong Kong's strategic location in Asia makes it an ideal base for working with international clients and partners.

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend work to support events and on-site tasks.

ASSUMPTION: The Hong Kong office offers a dynamic and multicultural work environment, with opportunities to collaborate with international colleagues and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Communication and interpersonal skills
• Digital savvy and creativity
• Problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for the event industry and eagerness to learn and grow
• Prepare examples of your work, such as marketing campaigns or event-related projects, to showcase your skills

ATS Keywords: Event Marketing, Event Management, Marketing Campaigns, Customer Relationship Management, Sales Support, Event Operations, Market Research, Data Analysis, Logistics Planning, Vendor Coordination, Social Media Management, Content Creation, B2B Marketing

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the recruitment team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• eDM design tools (e.g., Mailchimp, Constant Contact)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Event management software (e.g., Cvent, Eventbrite)
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and collaborative
• Committed to excellence
• Focused on customer success
• Innovative and adaptable

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving targets
• Team-oriented and supportive
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment?
• Are you committed to delivering high-quality work and exceeding customer expectations?
• Can you adapt to a fast-paced and changing work environment?
• Do you enjoy working in a team and supporting your colleagues' success?

ASSUMPTION: Informa Group Plc. values diversity and inclusion, fostering a work environment where all perspectives and backgrounds are welcomed.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Working flexible hours to support events and on-site tasks
• Adapting to a dynamic and changing work environment
• Developing skills in various aspects of event marketing, sales, and operations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is unique in its focus on event marketing and the opportunity to gain hands-on experience in various aspects of event management
• Compared to other entry-level marketing roles, this position offers a broader range of responsibilities and the chance to work on high-profile global events
• Career progression in event marketing and management can lead to specialized roles within Informa's various brands and markets

ASSUMPTION: This role offers a distinctive opportunity for recent graduates to gain valuable experience in the event industry and contribute to high-profile global events.

📝 Sample Projects

• Developing and executing a marketing campaign for an upcoming event
• Conducting market research to identify trends and opportunities in the event industry
• Assisting with event logistics and on-site support for a major global conference

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity to gain hands-on experience in various aspects of event marketing and management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the event marketing team and the organization?
• What opportunities are there for professional development and growth within Informa?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work, such as marketing campaigns or event-related projects, to showcase your skills
• Follow up with the recruitment team two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.