Green Chef Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Green Chef Senior Product Marketing Manager

🔹 Company: HelloFresh

🔹 Location: Toronto, ON & New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (6+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies to drive topline growth at Green Chef.
• Leading go-to-market strategies for new product launches and optimizing brand positioning.
• Collaborating cross-functionally with Marketing, Product Strategy, Tech, Brand Creative, Pricing, and Tech teams.
• Ensuring alignment across the customer journey and focusing on both customer acquisition and retention strategies.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment. Familiarity with the meal kit industry and subscription-based models is a plus.

📋 Key Responsibilities

✅ Gather and synthesize customer insights to shape product marketing strategy and influence both product and marketing roadmaps.

✅ Lead product marketing strategy for new and existing products, owning audience segmentation, positioning, messaging/claims, campaign briefing, and execution to drive acquisition and retention.

✅ Collaborate with Tech and CRO to optimize the sign-up funnel and landing pages through A/B testing.

✅ Ensure a seamless customer experience by aligning communications across all touchpoints.

✅ Bring together and analyze cross-functional performance data for each product marketing campaign to assess impact and improve future launches.

✅ Track key metrics and deliver actionable insights to continuously optimize performance.

ASSUMPTION: This role requires a data-driven approach, strong project management skills, and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models

Required Skills:

• Deep understanding of customer behavior, market trends, and competitive landscapes
• Experience with cross-functional collaboration and influencing cross-functional teams
• Excellent project management skills
• Excellent communication and presentation skills

Preferred Skills:

• Experience with a variety of marketing channels
• Experience conducting qualitative and quantitative consumer research

ASSUMPTION: Candidates with experience in the food industry or subscription-based models are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 USD (New York Pay Range)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Generous vacation and holiday time
• Employee discounts on HelloFresh boxes
• Learning and development programs

Working Hours: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: Salary range is based on market research for similar roles in the New York and Toronto areas. Benefits are based on typical benefits packages offered by large corporations.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.

Company Size: HelloFresh has 10,001+ employees globally, providing a large and diverse work environment.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• From its founding in Europe’s vibrant tech hub Berlin, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
• HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers’ feedback
• Sustainable and nutritious meals
• Valuing diversity and striving to maintain an inclusive environment

Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

ASSUMPTION: HelloFresh's large size and diverse offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (6+ years of experience)

Reporting Structure: This role reports to the Marketing Director and works cross-functionally with various teams.

Work Arrangement: This role is on-site, with flexible working arrangements available.

Growth Opportunities:

• Potential to work on multiple brands within the HelloFresh Group
• Opportunities to collaborate with international teams and gain global exposure
• Chance to grow within the marketing department or explore other areas of the business

ASSUMPTION: HelloFresh's rapid growth and expansion provide numerous opportunities for career advancement.

🌍 Location & Work Environment

Office Type: HelloFresh has multiple offices worldwide, with this role based in Toronto, ON, or New York, NY.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA & 28 Liberty St, New York, New York 10005, US

Geographic Context:

• Toronto, ON: A multicultural city with a vibrant food scene and a strong tech industry
• New York, NY: A global hub for finance, media, and entertainment, with a diverse food culture

Work Schedule: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: Both Toronto and New York offer unique cultural experiences and opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Cross-functional collaboration and communication
• Data analysis and interpretation
• Cultural fit and alignment with HelloFresh values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to gather customer insights, develop marketing strategies, and optimize campaigns
• Research HelloFresh's mission, values, and recent projects to show your enthusiasm and understanding of the company

ATS Keywords: Product Marketing, Customer Insights, Go-to-Market Strategy, Campaign Execution, Data Analysis, Collaboration, Project Management, Communication, Consumer Research, Customer Acquisition, Retention Strategies, A/B Testing, Brand Positioning, Marketing Claims, Strategic Planning, Creative Problem Solving, Adaptability

ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Google Analytics
• Marketo
• Asana
• Slack
• Microsoft Office Suite

ASSUMPTION: HelloFresh uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Think big and act small
• Focus on impact
• Be open and honest
• Embrace diversity
• Strive for excellence

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and flexible
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a proven track record of driving impact and results in your previous roles?

ASSUMPTION: HelloFresh values candidates who align with their core values and can contribute to their collaborative and data-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with remote teams and stakeholders
• Adapting to changes in priorities and shifting market dynamics
• Balancing customer acquisition and retention strategies

ASSUMPTION: These challenges are common in fast-growing companies and can be overcome with strong project management skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product marketing and customer acquisition strategies
• HelloFresh's subscription-based model requires a unique focus on customer retention and long-term value
• This role offers the opportunity to work on multiple brands within the HelloFresh Group, providing diverse experiences and growth opportunities

ASSUMPTION: This role is unique within the HelloFresh Group and offers a blend of product marketing, customer acquisition, and retention strategies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new meal kit offering, resulting in a 20% increase in customer acquisition within the first three months
• Conducting customer research to identify key insights and trends, informing product development and marketing strategies
• Optimizing the sign-up funnel and landing pages through A/B testing, leading to a 15% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will influence it?
• How does the marketing team collaborate with other departments, such as product strategy and tech?
• What are the most significant challenges facing the Green Chef brand, and how can this role address them?
• What opportunities are there for growth and development within the marketing department or other areas of the business?
• How does HelloFresh support work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to gather customer insights, develop marketing strategies, and optimize campaigns
• Research HelloFresh's mission, values, and recent projects to show your enthusiasm and understanding of the company
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.