Group Brand Manager

📌 Core Information

🔹 Job Title: Group Brand Manager

🔹 Company: Dr. Reddy's Laboratories Limited

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying new product opportunities and developing business cases
• Implementing positioning strategies and overseeing product launches
• Conducting post-launch audits and initiating corrective actions
• Leading and developing the team through mentoring and collaboration
• Planning and reviewing sales strategies in collaboration with regional sales teams

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in the dynamic pharmaceutical market.

📋 Key Responsibilities

✅ Identify new product opportunities by gathering feedback on unmet therapeutic needs and presenting business cases to the vertical head and country head

✅ Plan and execute new product launches by preparing product manuals, designing positioning strategies, and overseeing successful launches

✅ Conduct post-launch audits by coordinating with sales teams, reviewing performance, and initiating corrective actions to meet sales projections

✅ Develop and implement branding and promotion strategies by conducting market research and collaborating with ad agencies

✅ Plan and execute Continuing Medical Education (CME) programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution

✅ Lead and develop the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development

✅ Plan and review sales strategies by gathering feedback from regional sales managers, devising region-specific strategies, and incorporating regional needs into the product plan

ASSUMPTION: Strong communication skills and the ability to adapt to changes in the pharmaceutical market are crucial for success in these responsibilities.

🎯 Required Qualifications

Education: A graduate degree in any Science stream

Experience: 7-10 years of experience in Product Management in the pharmaceutical industry

Required Skills:

• Understanding of the Indian Pharmaceutical industry, including competition, customer behavior, and prescription habits
• Strategic mindset to develop and implement long-term product strategies
• Analytical skills to assess market trends, competitor activities, and customer needs
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control
• Excellent communication skills to convey complex scientific and medical information to diverse audiences
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates

Preferred Skills:

• Proactive and visionary mindset
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities

ASSUMPTION: While not explicitly stated, a strong understanding of the pharmaceutical industry and relevant market trends is essential for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role and experience level)

Benefits:

• Medical Coverage
• Life Coverage
• Maternity Benefits
• Paternity Benefits
• Learning and Development Opportunities
• Joining Support
• Relocation Support

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a Group Brand Manager role with 7-10 years of experience in the pharmaceutical industry in Mumbai.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the Pharmaceuticals industry, with a focus on affordable and innovative medicines.

Company Size: Dr. Reddy's is a large organization with over 29,000 employees globally, providing a diverse and dynamic work environment.

Founded: Dr. Reddy's was founded in 1984 and has since grown to become a leading multinational pharmaceutical company.

Company Description:

• Dr. Reddy's is committed to accelerating access to affordable and innovative medicines, with a mission that "Good Health Can't Wait".
• The company offers a wide range of products and services, including APIs, generics, branded generics, biosimilars, and OTC products.
• Dr. Reddy's has a strong global presence, with major markets including the USA, India, Russia & CIS countries, China, Brazil, and Europe.

Company Specialties:

• Pharmaceutical manufacturing
• Specialty pharmaceuticals
• Biogeneric and generic formulations
• API (Active Pharmaceutical Ingredients) manufacturing

Company Website: http://www.drreddy.com

ASSUMPTION: Dr. Reddy's is a well-established company with a strong commitment to innovation, affordability, and sustainability in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in product management within the pharmaceutical industry.

Reporting Structure: The Group Brand Manager will report directly to the vertical head and collaborate with the country head, regional sales managers, and other internal teams.

Work Arrangement: This is an on-site role, with the primary office location in Mumbai, Maharashtra, India.

Growth Opportunities:

• Progression to senior management or leadership roles within the company
• Expansion of responsibilities and team leadership opportunities
• Potential to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.

🌍 Location & Work Environment

Office Type: Dr. Reddy's Laboratories Limited has a modern and professional office environment, with state-of-the-art facilities and resources to support employee productivity and collaboration.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a diverse and vibrant culture.
• The city is a major commercial and financial hub, with a strong pharmaceutical industry presence.
• Mumbai offers excellent opportunities for professional growth and development in the pharmaceutical sector.

Work Schedule: Full-time (40 hours/week), with the possibility of flexible hours and remote work arrangements for specific roles or projects.

ASSUMPTION: Mumbai provides an ideal location for this role, with a thriving pharmaceutical industry, diverse cultural experiences, and ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with the vertical head or country head
• Background check and offer extension

Key Assessment Areas:

• Strategic mindset and analytical skills
• Communication and presentation skills
• Industry knowledge and market trends understanding
• Leadership and team management abilities
• Adaptability and change management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Indian pharmaceutical industry and market trends in your application materials
• Prepare for behavioral and situational interview questions that assess your strategic mindset, leadership, and problem-solving skills
• Research Dr. Reddy's Laboratories Limited and the pharmaceutical industry to show your enthusiasm and commitment to the role

ATS Keywords: Product Management, Pharmaceutical Industry, Strategic Planning, Market Analysis, Branding, Promotions, Sales Planning, Team Leadership, Change Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, industry knowledge, and leadership abilities, with a strong emphasis on cultural fit and adaptability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant industry-specific software is required for this role, with additional tools and technologies potentially needed based on the specific projects and tasks.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Excellence: Pursuing continuous improvement and delivering high-quality results
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Encouraging creativity and embracing change to stay ahead of the competition
• Sustainability: Operating responsibly and minimizing our environmental impact

Work Style:

• Dynamic and fast-paced work environment, with a focus on results and performance
• Strong emphasis on teamwork and collaboration, with opportunities for mentorship and professional development
• Encouraging open communication and active listening
• Supportive and inclusive culture, with a commitment to diversity, equity, and inclusion

Self-Assessment Questions:

• Do you align with Dr. Reddy's commitment to "Good Health Can't Wait" and our mission to provide affordable and innovative medicines?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on results and performance?
• Do you thrive in a collaborative work environment, with opportunities for mentorship and professional development?

ASSUMPTION: Dr. Reddy's Laboratories Limited values candidates who are passionate about their mission, committed to excellence, and eager to contribute to a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The competitive nature of the pharmaceutical industry may present challenges in achieving market share and revenue targets
• The dynamic and fast-paced work environment may require adaptability and strong time management skills
• The role may involve frequent travel and long working hours, depending on the specific projects and responsibilities
• The need to balance multiple priorities and manage a team may present unique challenges and require strong leadership and decision-making skills

ASSUMPTION: While these challenges exist, the right candidate with a strategic mindset, strong analytical skills, and adaptability can succeed in this role and make a significant impact on the company's success.

📈 Similar Roles Comparison

• Compared to other product management roles in the pharmaceutical industry, this role offers a unique opportunity to work on a wide range of products and therapies, with a strong focus on the Indian market
• The pharmaceutical industry in India is highly competitive and dynamic, with a strong emphasis on innovation and affordability
• This role offers significant growth potential, with opportunities to advance within the organization and take on increased responsibilities

ASSUMPTION: This role is well-suited for candidates with a strong understanding of the Indian pharmaceutical industry, a strategic mindset, and a desire to work in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing a business case for a new product launch, including market analysis, competitive landscape, and financial projections
• Planning and executing a successful product launch, including promotional materials, positioning strategies, and launch meetings
• Conducting a post-launch audit and initiating corrective actions to meet or exceed sales projections
• Identifying CME needs, inviting speakers and doctors, and ensuring the successful execution of CME programs
• Leading a team project to develop and implement a comprehensive branding and promotion strategy for a portfolio of products

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Group Brand Manager role, requiring a strategic mindset, strong analytical skills, and adaptability.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall product management strategy for the company?
• What are the most significant challenges facing the team or the products in the portfolio, and how can this role address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's priorities, strategies, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your strategic mindset, leadership, and problem-solving skills
• Research Dr. Reddy's Laboratories Limited and the pharmaceutical industry to show your enthusiasm and commitment to the role
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.