Group Brand Manager - Pediatric

📌 Core Information

🔹 Job Title: Group Brand Manager - Pediatric

🔹 Company: Dr. Reddy's Laboratories Limited

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying new product opportunities and developing business cases
• Implementing positioning strategies and overseeing product launches
• Conducting post-launch audits and initiating corrective actions
• Leading and developing the team through mentoring and performance appraisals
• Collaborating with sales teams and healthcare professionals to drive CMEs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in the dynamic pharmaceutical market.

📋 Key Responsibilities

✅ Identify new product opportunities by gathering feedback on unmet therapeutic needs and presenting business cases

✅ Plan and execute new product launches by preparing product manuals, designing positioning strategies, and collaborating with regional sales teams

✅ Conduct post-launch audits by coordinating with sales teams, reviewing performance, and initiating corrective actions

✅ Develop and implement branding and promotion strategies by conducting market research and collaborating with ad agencies

✅ Plan and execute Continuing Medical Education (CME) programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution

✅ Lead and develop the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development

✅ Plan and review sales by gathering feedback from regional sales managers, devising region-specific strategies, and incorporating regional needs into the product plan

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: A graduate degree in any Science stream

Experience: 7-10 years of experience in Product Management in the pharmaceutical industry

Required Skills:

• Understanding of the Indian Pharmaceutical industry, competition, customer behavior, and prescription habits
• Strategic mindset to develop and implement long-term product strategies
• Analytical skills to assess market trends, competitor activities, and customer needs
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control
• Excellent communication skills to convey complex scientific and medical information to diverse audiences
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates

Preferred Skills:

• Proactive and visionary mindset
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities

ASSUMPTION: While not explicitly stated, a strong understanding of the pharmaceutical industry and relevant therapeutic areas is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Medical coverage for self and family
• Life coverage for self
• Maternity and paternity benefits
• Learning and development opportunities
• Joining and relocation support

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a Group Brand Manager role in the pharmaceutical industry in Hyderabad, India.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the Pharmaceutical Manufacturing industry, with a focus on affordable and innovative medicines.

Company Size: Dr. Reddy's is a large organization with over 10,000 employees globally, providing a broad range of opportunities and resources for employees.

Founded: 1984, with a mission to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

Company Description:

• Dr. Reddy's is a global pharmaceutical company with a strong presence in India and international markets
• The company offers a wide range of products and services, including APIs, generics, branded generics, biosimilars, and OTC products
• Dr. Reddy's is committed to sustainability and ESG actions, with a focus on environmental stewardship, patient access and affordability, diversity, and governance

Company Specialties:

• Pharmaceutical manufacturing
• API production
• Generic and branded generic formulations
• Biosimilars
• OTC products

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's Laboratories is a well-established company with a strong reputation in the pharmaceutical industry, offering a wide range of products and services and a commitment to sustainability and ESG actions.

📊 Role Analysis

Career Level: Mid to Senior level, with the opportunity for growth and development within the organization

Reporting Structure: The Group Brand Manager reports directly to the Vertical Head and works closely with regional sales teams and healthcare professionals

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings

Growth Opportunities:

• Progression to senior roles within the marketing or product management functions
• Expansion into new therapeutic areas or product portfolios
• International assignments or expatriate opportunities

ASSUMPTION: The Group Brand Manager role offers significant growth potential within the organization, both in terms of career progression and expansion into new areas.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, cultural attractions, and a growing pharmaceutical industry
• Hyderabad offers a mix of traditional and modern amenities, with a moderate cost of living compared to other major Indian cities

Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a strong pharmaceutical industry and a mix of traditional and modern amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Understanding of the Indian pharmaceutical market and competition
• Strategic mindset and ability to develop long-term product strategies
• Analytical skills and ability to assess market trends and customer needs
• Communication skills and ability to convey complex information to diverse audiences
• Adaptability and change management skills

Application Tips:

• Highlight relevant experience in pharmaceutical product management and marketing
• Demonstrate a strong understanding of the Indian pharmaceutical market and competition
• Showcase strategic thinking and analytical skills through examples from previous roles
• Prepare for behavioral interview questions focusing on teamwork, leadership, and adaptability

ATS Keywords: Indian Pharmaceutical Industry, Product Management, Market Research, Branding, Promotions, Sales Planning, Team Development, Strategic Mindset, Analytical Skills, Financial Management, Communication Skills, Adaptability, Networking Skills, Change Management, Decision-Making, CME Programs, Therapeutic Needs

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience, strategic thinking, and analytical skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Market research tools (e.g., Nielsen, Euromonitor)
• Data analysis tools (e.g., SPSS, R)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Group Brand Manager role requires proficiency in Microsoft Office Suite, CRM software, market research tools, and data analysis tools for effective performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Dr. Reddy's commitment to patient-centricity and access to affordable medicines?
• How comfortable are you working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• How do you approach collaboration and teamwork, and how do you ensure effective communication with diverse stakeholders?

ASSUMPTION: Dr. Reddy's Laboratories values a patient-centric, collaborative, and adaptable work environment, with a strong focus on results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a large and complex organization with multiple stakeholders
• Adapting to changes in the pharmaceutical market, including regulatory updates and competitive dynamics
• Ensuring effective communication and collaboration with regional sales teams and healthcare professionals

ASSUMPTION: The Group Brand Manager role presents unique challenges, including managing multiple priorities, navigating a large organization, and adapting to market changes.

📈 Similar Roles Comparison

• Compared to other pharmaceutical marketing roles, this position places a stronger emphasis on strategic planning and business case development
• In the Indian pharmaceutical market, this role requires a deep understanding of local competition, customer behavior, and regulatory dynamics
• Career progression in this role may follow a more specialized path within marketing or product management, rather than a broad-based general management track

ASSUMPTION: The Group Brand Manager role in the Indian pharmaceutical market is distinct from similar roles in other regions, requiring a deep understanding of local dynamics and a specialized career progression path.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify new product opportunities and develop business cases
• Developing and implementing a successful product launch strategy for a new therapeutic area
• Leading a cross-functional team to execute a Continuing Medical Education (CME) program, resulting in improved healthcare professional engagement and product adoption

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Group Brand Manager role, requiring a mix of analytical, communication, and team management skills.

❓ Key Questions to Ask During Interview

• Can you describe the current product portfolio and pipeline, and how this role contributes to the company's long-term growth strategy?
• How does the company support the professional development and growth of employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company foster a culture of innovation and adaptability in response to market changes?
• What are the most significant challenges facing the company in the next 1-3 years, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions help applicants understand the strategic context, growth opportunities, and challenges associated with the Group Brand Manager role at Dr. Reddy's Laboratories.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume to highlight relevant experience in pharmaceutical product management and marketing
• Prepare a cover letter demonstrating your understanding of the Indian pharmaceutical market and your strategic approach to the role
• If applicable, prepare examples or a portfolio showcasing your marketing and project management skills
• Follow up with the hiring manager one week after submission, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.