Group Brand Manager - Respiratory

📌 Core Information

🔹 Job Title: Group Brand Manager - Respiratory

🔹 Company: Dr. Reddy's Laboratories Limited

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying new product opportunities and developing business cases
• Launching new products and overseeing their post-launch performance
• Developing and implementing branding and promotion strategies
• Managing Continuing Medical Education (CME) programs
• Leading and developing a team of brand managers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. It also demands a deep understanding of the Indian pharmaceutical industry and its competitive landscape.

📋 Key Responsibilities

✅ Identifying new product opportunities and presenting business cases to stakeholders

✅ Developing and implementing product launch plans and positioning strategies

✅ Conducting post-launch audits and initiating corrective actions as needed

✅ Conducting market research and finalizing positioning strategies for brands

✅ Overseeing effective promotion strategies and implementing marketing plans

✅ Identifying CME needs, inviting speakers, and ensuring successful CME program execution

✅ Leading and developing the team through performance appraisals, mentoring, and recruitment

✅ Gathering feedback from regional sales managers and devising region-specific strategies

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership. It requires strong analytical skills, excellent communication, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: A graduate degree in any Science stream

Experience: 7-10 years of experience in Product Management in the pharmaceutical industry

Required Skills:

• Understanding of the Indian Pharmaceutical industry, competition, customer behaviour, and prescription habits
• Strategic mindset to develop and implement long-term product strategies
• Analytical skills to assess market trends, competitor activities, and customer needs
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control
• Excellent communication skills to convey complex scientific and medical information to diverse audiences
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates

Preferred Skills:

• Proven track record of successfully launching products and driving market share growth
• Experience working with sales teams and healthcare professionals to drive CMEs
• Familiarity with digital marketing and e-detailing platforms

ASSUMPTION: Given the strategic nature of the role, candidates with a proven track record in product management within the pharmaceutical industry are likely to be most successful. Experience working with sales teams and healthcare professionals is also highly desirable.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Medical Coverage
• Life Coverage
• Maternity Benefits
• Paternity Benefits
• Learning and Development Opportunities
• Joining Support
• Relocation Support

Working Hours: Full-time (40 hours/week, with flexibility for work from home as needed)

ASSUMPTION: The salary range is estimated based on industry standards for a Group Brand Manager role in the pharmaceutical industry in Mumbai. The benefits offered are competitive and in line with industry best practices.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the Pharmaceutical Manufacturing industry, with a focus on generics, branded generics, and biosimilars. The Indian pharmaceutical market is highly competitive, with a significant focus on affordability and access to medicines.

Company Size: Dr. Reddy's is a large organization with over 29,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Dr. Reddy's was founded in 1984 and has since grown to become a global leader in the pharmaceutical industry, with a presence in over 20 countries.

Company Description:

• Dr. Reddy's is committed to accelerating access to affordable and innovative medicines, with a focus on improving patient outcomes and driving sustainable growth.
• The company's portfolio includes APIs, generics, branded generics, biosimilars, and OTC products, with major markets including the USA, India, Russia & CIS countries, China, Brazil, and Europe.
• Dr. Reddy's is also investing in future growth drivers such as access to novel molecules, digital therapeutics, and consumer healthcare.

Company Specialties:

• Pharmaceutical manufacturing
• Generic and branded generic products
• Biosimilars
• APIs
• Consumer healthcare

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's Laboratories Limited is a well-established company with a strong global presence and a commitment to improving patient outcomes through affordable and innovative medicines.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the organization.

Reporting Structure: The Group Brand Manager reports directly to the Vertical Head and works closely with regional sales teams and healthcare professionals.

Work Arrangement: This role is primarily on-site, with flexibility for work from home as needed.

Growth Opportunities:

• Progression to Senior Brand Manager or other leadership roles within the organization
• Expansion of responsibilities to include additional therapy areas or regions
• Opportunities to work on strategic projects or initiatives that drive business growth

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Dr. Reddy's Laboratories Limited operates a modern, professional office environment in Mumbai, with state-of-the-art facilities and resources to support employee productivity and collaboration.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India, with a highly competitive job market and a strong focus on innovation and growth.
• The city offers a diverse range of cultural, recreational, and entertainment options, with a vibrant food scene and a rich history.
• Mumbai has a tropical savanna climate, with warm and humid weather throughout the year, and is prone to heavy rainfall during the monsoon season.

Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 6:00 PM. However, the role may require flexibility to meet project deadlines or attend external events.

ASSUMPTION: The work environment at Dr. Reddy's Laboratories Limited is professional, collaborative, and focused on driving business growth through innovation and excellence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data interpretation skills
• Communication and interpersonal skills
• Leadership and team management skills
• Industry knowledge and understanding of the competitive landscape

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of the Indian pharmaceutical industry and your ideas for driving market share growth
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously

ATS Keywords: Product Management, Pharmaceutical Industry, Market Research, Strategic Planning, Brand Management, CME Programs, Team Leadership, Budget Management, Competitor Analysis

ASSUMPTION: The interview process at Dr. Reddy's Laboratories Limited is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for the pharmaceutical industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Dr. Reddy's is committed to improving patient outcomes and driving sustainable growth through a patient-centric approach
• Integrity: The company operates with the highest ethical standards and maintains transparency in all its actions
• Excellence: Dr. Reddy's strives for excellence in all aspects of its operations, from product quality to customer service
• Collaboration: The company fosters a culture of collaboration and teamwork, both internally and with external partners
• Innovation: Dr. Reddy's is committed to driving innovation in the pharmaceutical industry, from new product development to digital therapeutics

Work Style:

• Fast-paced and dynamic, with a focus on driving results and meeting deadlines
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you have a proven track record of successfully launching products and driving market share growth in the pharmaceutical industry?
• Are you comfortable working with sales teams and healthcare professionals to drive CMEs and other promotional activities?
• Do you have strong analytical skills and the ability to interpret data to inform decision-making and strategy?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on driving results and meeting deadlines?

ASSUMPTION: Dr. Reddy's Laboratories Limited values candidates who are patient-centric, innovative, and committed to driving excellence in all aspects of their work.

⚠️ Potential Challenges

• The role requires a deep understanding of the Indian pharmaceutical industry and its competitive landscape, which may present a learning curve for candidates without extensive industry experience
• The role involves managing multiple projects simultaneously, which may require strong time management and organizational skills
• The role may require flexibility to meet project deadlines or attend external events, which may impact work-life balance
• The role is primarily on-site, which may present challenges for candidates who prefer a remote or hybrid work arrangement

ASSUMPTION: The role presents several challenges, but also offers significant opportunities for career growth and development within a large, global organization.

📈 Similar Roles Comparison

• Compared to other brand manager roles in the pharmaceutical industry, this role places a greater emphasis on strategic planning and business case development, as well as post-launch performance management
• The role requires a strong understanding of the Indian pharmaceutical market and its competitive landscape, which may differ from other regional markets
• Career progression in this role may involve expanding responsibilities to include additional therapy areas or regions, or moving into senior leadership positions within the organization

ASSUMPTION: This role offers unique opportunities for career growth and development within the pharmaceutical industry, with a focus on driving market share growth and improving patient outcomes.

📝 Sample Projects

• Developing a business case for a new product launch, including market analysis, competitive landscape assessment, and financial projections
• Managing the launch of a new product, including product manual development, positioning strategy, and successful communication with regional sales teams

• Conducting a post-launch audit of a new product, including performance review, corrective actions, and strategy optimization

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of strong analytical and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for growth and market share expansion in the respiratory therapy area?
• How does the company support the professional development and career growth of its brand managers?
• What is the company's approach to innovation and new product development in the respiratory therapy area?
• How does the company collaborate with regional sales teams and healthcare professionals to drive CMEs and other promotional activities?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to assess the company's long-term strategy, commitment to employee development, and work-life balance policies, as well as its approach to innovation and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Dr. Reddy's careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its products, and the competitive landscape in the respiratory therapy area
• Be ready to discuss your ideas for driving market share growth and improving patient outcomes through innovative branding and promotional strategies
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.