Group Brand Manager-Versavo

📌 Core Information

🔹 Job Title: Group Brand Manager - Versavo

🔹 Company: Dr. Reddy's Laboratories Limited

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-06-29

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying new product opportunities and developing business cases
• Implementing positioning strategies and overseeing product launches
• Conducting post-launch audits and initiating corrective actions
• Leading and developing the team, including mentoring and performance appraisals
• Collaborating with sales teams and healthcare professionals to drive CMEs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a deep understanding of the Indian pharmaceutical industry and be able to adapt to changes in the market.

📋 Key Responsibilities

✅ Identify new product opportunities and present business cases to the vertical head and country head

✅ Develop and implement new product launch plans, including product manuals and positioning strategies

✅ Conduct post-launch audits, review performance, and initiate corrective actions as needed

✅ Conduct market research, finalize positioning strategies, and oversee effective promotion strategies

✅ Identify CME needs, invite speakers and doctors, and ensure successful execution of CME programs

✅ Lead and develop the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development

✅ Gather feedback from regional sales managers, devise region-specific strategies, and incorporate regional needs into the product plan

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and team leadership. The successful candidate will be comfortable working in a dynamic environment and managing multiple priorities.

🎯 Required Qualifications

Education: A graduate degree in any Science stream

Experience: 7-10 years of experience in Product Management in the pharmaceutical industry

Required Skills:

• Understanding of the Indian pharmaceutical industry, including competition, customer behavior, and prescription habits
• Strategic mindset to develop and implement long-term product strategies
• Analytical skills to assess market trends, competitor activities, and customer needs
• Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control
• Excellent communication skills to convey complex scientific and medical information to diverse audiences
• Ability to analyze market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies
• Ability to adapt to changes in the pharmaceutical market, including advancements in therapies, healthcare policies, and regulatory updates

Preferred Skills:

• Proactive and visionary mindset
• Strong networking skills
• Effective people management abilities
• Adaptability and change management skills
• Strategic orientation and decision-making capabilities

ASSUMPTION: The ideal candidate will have a proven track record in product management within the pharmaceutical industry and a strong understanding of the Indian pharmaceutical market.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical Coverage
• Life Coverage
• Maternity Benefits
• Paternity Benefits
• Learning and Development Opportunities
• Joining Support
• Relocation Support

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the pharmaceutical manufacturing industry, with a focus on generic and specialty pharmaceuticals, biogenerics, active pharmaceutical ingredients (APIs), and over-the-counter (OTC) products.

Company Size: Dr. Reddy's Laboratories Limited is a large organization with over 10,000 employees globally.

Founded: 1984, in Hyderabad, India

Company Description:

• Dr. Reddy's Laboratories Limited is a leading multinational pharmaceutical company based across global locations.
• Each of its 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
• The company started in 1984 with a modest investment, 20 employees, and a bold vision. Today, it has research and development centers, manufacturing facilities, or a commercial presence in 66 countries.

Company Specialties:

• Pharmaceutical manufacturing
• Generic and specialty pharmaceuticals
• Biogenerics
• Active pharmaceutical ingredients (APIs)
• Over-the-counter (OTC) products

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's Laboratories Limited is a well-established company with a strong presence in the global pharmaceutical industry. It is known for its commitment to providing affordable and innovative medicines to patients worldwide.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: The Group Brand Manager reports directly to the Vertical Head and works closely with the Country Head, regional sales teams, and healthcare professionals.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Progression to senior management roles within the marketing department or other functions within the organization
• Expansion of responsibilities and team leadership opportunities as the business grows
• Potential to work on high-impact projects and contribute to the company's strategic objectives

ASSUMPTION: The Group Brand Manager role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, a state in southern India.
• The city is known for its historical sites, cultural attractions, and vibrant food scene.
• Hyderabad is also a major hub for the pharmaceutical industry in India.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Hyderabad offers a mix of traditional and modern experiences, with a rich cultural heritage and a thriving pharmaceutical industry. The work environment at Dr. Reddy's Laboratories Limited is dynamic and fast-paced, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with the vertical head or country head
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market analysis and competitive intelligence abilities
• Communication and presentation skills
• Leadership and team management capabilities
• Adaptability and change management skills

Application Tips:

• Highlight your relevant experience in product management within the pharmaceutical industry
• Demonstrate your understanding of the Indian pharmaceutical market and your ability to analyze market trends and competitor activities
• Showcase your strategic mindset and ability to develop and implement long-term product strategies
• Prepare examples of your successful product launches and the strategies you employed to achieve market share and revenue targets
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Product Management, Pharmaceutical Industry, Market Research, Branding, Promotions, Sales Planning, Team Development, Strategic Mindset, Analytical Skills, Financial Management, Communication Skills, Adaptability, Networking Skills, People Management, Change Management, Decision-Making, CME Programs

ASSUMPTION: The interview process at Dr. Reddy's Laboratories Limited is designed to assess the candidate's strategic thinking, market analysis, communication, leadership, and adaptability skills. The company values candidates who can demonstrate a strong understanding of the pharmaceutical industry and a proven track record in product management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Group Brand Manager role requires proficiency in Microsoft Office Suite, CRM software, marketing automation tools, data analysis and visualization tools, and project management tools. Familiarity with industry-specific software and platforms may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you align with Dr. Reddy's Laboratories Limited's values, particularly integrity, customer focus, and innovation?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and performance?
• Do you thrive in a collaborative and team-focused work environment, with a strong emphasis on adaptability and continuous learning?

ASSUMPTION: Dr. Reddy's Laboratories Limited values candidates who demonstrate a strong alignment with the company's values, a results-driven and performance-oriented work style, and a collaborative and adaptable approach to teamwork.

⚠️ Potential Challenges

• The role may require frequent travel to regional offices and customer sites
• The work environment can be demanding and fast-paced, with tight deadlines and competing priorities
• The pharmaceutical industry is subject to regulatory changes and market dynamics, which can impact product strategies and launch timelines
• The role may require working with cross-functional teams and stakeholders, which can present unique challenges and opportunities for collaboration

ASSUMPTION: The Group Brand Manager role offers a dynamic and challenging work environment, with the opportunity to make a significant impact on the company's success. However, the role may also present unique challenges, such as frequent travel, tight deadlines, and the need to navigate a complex and evolving industry landscape.

📈 Similar Roles Comparison

• The Group Brand Manager role is similar to other brand management roles in the pharmaceutical industry, but with a focus on new product opportunities and business case development
• The role requires a strong understanding of the Indian pharmaceutical market, including competition, customer behavior, and prescription habits
• The career path for this role may lead to senior management positions within the marketing department or other functions within the organization

ASSUMPTION: The Group Brand Manager role is unique in its focus on new product opportunities and business case development, but shares similarities with other brand management roles in the pharmaceutical industry. The career path for this role offers significant growth potential, with opportunities to advance within the organization and make a meaningful impact on the company's success.

📝 Sample Projects

• Developing a business case for a new product launch, including market analysis, competitive landscape, and financial projections
• Creating a product manual and positioning strategy for a new product launch
• Conducting a post-launch audit and initiating corrective actions to improve sales performance
• Identifying CME needs and coordinating with regional sales teams to execute successful CME programs

  ASSUMPTION: The Group Brand Manager role involves a mix of strategic planning, tactical execution, and team leadership. The successful candidate will have experience in developing business cases, launching new products, conducting post-launch audits, and leading teams to achieve market share and revenue targets.

  ❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other departments, such as sales and marketing?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the company support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they measured?

  ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations. The key questions to ask during the interview should focus on the role's priorities, collaboration, challenges, professional development, KPIs, and any other aspects that are important to you.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your successful product launches and the strategies you employed to achieve market share and revenue targets
  • Prepare for the interview by researching the company, its products, and its competitors
  • Follow up with the hiring manager one week after the interview to express your interest in the role and ask about the next steps in the process

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.