📌 Core Information
🔹 Job Title: Group Product Manager, Member Growth & Retention
🔹 Company: Thrive Market
🔹 Location: Los Angeles or Remote
🔹 Job Type: Full-Time, Exempt
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 8+ years of product management experience, with at least 2 years managing or mentoring other PMs
🔹 Remote Status: Remote (with on-site option)
🚀 Job Overview
Key aspects of this role include:
- Leading the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio
- Partnering with cross-functional teams to identify and prioritize opportunities to improve member acquisition, onboarding, and retention
- Mentoring and developing a team of Product Managers
- Driving measurable business outcomes through experimentation, data analysis, and user-centered design
- Aligning product development with Thrive Market’s mission to make healthy and sustainable living easy and affordable
ASSUMPTION: This role requires a strategic thinker with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work. Familiarity with subscription or membership-based models and e-commerce is essential.
📋 Key Responsibilities
✅ Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
✅ Lead and mentor a team of Product Managers, supporting their development and ensuring high-quality execution across multiple tracks of work
✅ Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
✅ Own and evolve the experimentation roadmap to drive insights that improve funnel conversion, engagement, and retention
✅ Develop and refine the subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
✅ Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
✅ Serve as a thought partner to senior leaders on how to evolve the digital experience to support Thrive Market’s mission
✅ Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
✅ Ensure continuity and forward momentum in product development during VP-level absences or transitions
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and hands-on execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with various teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). Advanced degree preferred but not required.
Experience: 8+ years of product management experience, with at least 2 years managing or mentoring other PMs. Deep experience with freemium, subscription, or membership-based models, alongside e-commerce.
Required Skills:
- Proven track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
- Strong fluency in data, comfortable pulling queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights
- Demonstrated success in scaling growth and retention programs across web and mobile platforms
- Excellent communication skills with the ability to influence up, down, and across the organization
- Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
- Ability to influence without authority, especially across marketing, lifecycle, and performance/growth teams
- Passion for Thrive Market’s mission and a deep empathy for its members
Preferred Skills:
- Experience with A/B testing and experimentation frameworks
- Familiarity with subscription pricing and value proposition strategies
- Background in consumer behavior and user experience research
ASSUMPTION: Candidates with experience in the wellness and fitness industry, as well as those who have worked with subscription or membership-based models, will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $210,000 per year. Total compensation includes base salary, stock options, health and wellness benefits, flexible PTO, and more.
Benefits:
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k Employer Match
- 9 Days of Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in the beautiful co-working space at WeWork in Playa Vista and other locations
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on the holistic mental health and well-being platform
Working Hours: Full-time, typically 40 hours per week. Flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary depending on the candidate’s qualifications, skills, competencies, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Thrive Market operates in the wellness and fitness services industry, focusing on e-commerce and membership-based models. The company aims to make healthy and sustainable living easy and affordable for everyone.
Company Size: Thrive Market is a mid-sized company with 501-1,000 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: Thrive Market was founded in 2013, with a mission to make the world’s highest quality natural and organic products affordable for every American family.
Company Description:
- Thrive Market is a membership e-commerce platform that offers access to high-quality natural and organic products at wholesale prices, shipped directly to customers’ front doors for free.
- The company’s mission is to make healthy and sustainable living easy and affordable for every American family.
- Thrive Market’s Thrive Gives initiative sponsors a free membership for those in need for every paid membership on the site.
Company Specialties:
- Organic E-Commerce
- Conscious Business
- Editorial Content
- Community Outreach
Company Website: www.thrivemarket.com
ASSUMPTION: Thrive Market’s focus on sustainability, wellness, and affordability makes it an attractive employer for candidates passionate about these values.
📊 Role Analysis
Career Level: This role is a senior-level position within the Product Management team, reporting directly to the VP of Product.
Reporting Structure: The Group Product Manager will lead and mentor a team of Product Managers, collaborating with cross-functional teams such as Growth Marketing, Member Services, Engineering, and Data Science.
Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely or on-site at one of Thrive Market’s locations.
Growth Opportunities:
- As a senior-level role, there may be opportunities for the Group Product Manager to grow into a VP or Director position in the future.
- Thrive Market’s fast-paced growth and expansion present numerous opportunities for career development and advancement.
- The company’s focus on mentorship and employee development provides ample opportunities for professional growth.
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership skills to succeed in this role.
🌍 Location & Work Environment
Office Type: Thrive Market’s headquarters is located in Los Angeles, California, with additional offices in Wilkes-Barre, Pennsylvania; Sparks, Nevada; and Batesville, Indiana. The company also offers remote work options.
Office Location(s): 12130 Millennium Dr, #300, Los Angeles, California 90094, US; 125 Logistics Dr, Wilkes-Barre, Pennsylvania 18706, US; 700 Milan Dr, Sparks, Nevada 89434, US; 1736 Lammers Pike, Batesville, Indiana 47006, US
Geographic Context:
- Los Angeles, California: Thrive Market’s headquarters is located in the heart of the entertainment capital of the world, offering a vibrant and diverse culture, as well as numerous outdoor activities and attractions.
- Wilkes-Barre, Pennsylvania: This location serves as one of Thrive Market’s distribution centers, with a focus on efficient and sustainable operations.
- Sparks, Nevada: Thrive Market’s Nevada office is located in the Reno-Sparks metropolitan area, offering a mix of urban and outdoor living.
- Batesville, Indiana: This location is home to one of Thrive Market’s customer service and member support teams, providing personalized assistance to customers.
Work Schedule: Thrive Market offers a flexible work schedule, with core hours between 9:00 AM and 5:00 PM PST. Employees are encouraged to maintain a healthy work-life balance.
ASSUMPTION: Candidates should consider the geographic context and work environment when determining if this role is the right fit for their lifestyle and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the VP of Product or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Leadership and mentoring capabilities
- Alignment with Thrive Market’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with subscription or membership-based models, as well as your track record in growth and retention strategies.
- Prepare examples of your experience with A/B testing, experimentation, and data-driven decision making to discuss during the interview process.
- Research Thrive Market’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Product Management, Growth Strategy, Retention Strategy, Subscription Models, E-commerce, A/B Testing, User Experience, Mentoring, Business Impact, Communication, Influencing, Experimentation, Member Engagement
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant tools, technologies, and methodologies throughout the interview process.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Analytics or similar web analytics platform
- Optimizely or similar A/B testing tool
- SQL or similar database query language
- JIRA or similar agile project management tool
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-Driven: Thrive Market is committed to making healthy and sustainable living easy and affordable for everyone.
- Customer-Focused: The company prioritizes the needs and preferences of its members, striving to provide exceptional customer service and experiences.
- Innovative: Thrive Market encourages creativity, experimentation, and continuous learning to drive growth and improvement.
Work Style:
- Collaborative: Thrive Market fosters a culture of cross-functional collaboration and teamwork.
- Agile: The company embraces an agile work environment, with a focus on rapid iteration and adaptation.
- Data-Driven: Thrive Market uses data to inform decision making and measure the impact of its products and initiatives.
Self-Assessment Questions:
- How do your personal values align with Thrive Market’s mission and company values?
- Are you comfortable working in a fast-paced, dynamic environment, and adapting to change as needed?
- How do you approach mentoring and developing the skills of your team members?
ASSUMPTION: Candidates should assess their fit with Thrive Market’s company culture and values before applying for this role.
⚠️ Potential Challenges
- Managing a remote team and balancing the needs of on-site and remote employees
- Navigating a fast-paced, ever-changing work environment
- Balancing the demands of multiple stakeholders and competing priorities
- Adapting to new tools, technologies, and processes as the company grows and evolves
ASSUMPTION: Candidates should be prepared to overcome these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Group Product Manager vs. Senior Product Manager: The Group Product Manager role requires more strategic thinking, leadership, and mentoring responsibilities than a Senior Product Manager role. However, the Group Product Manager may have less direct influence on day-to-day product development.
- Thrive Market vs. Traditional E-commerce Companies: Thrive Market’s focus on subscription-based models, membership benefits, and wellness products differentiates it from traditional e-commerce companies. Candidates should consider their interest in these unique aspects of the role.
- Career Path: The Group Product Manager role can serve as a stepping stone to VP or Director-level positions within the Product Management team. Candidates should assess their long-term career goals and determine if this role aligns with their desired career path.
ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the unique aspects of this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive A/B testing roadmap to optimize member acquisition, onboarding, and retention funnels
- Collaborating with cross-functional teams to refine Thrive Market’s subscription offering, including pricing, value propositions, renewal journeys, and cancel flows
- Conducting user research and usability testing to inform product design and feature development
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Group Product Manager role at Thrive Market.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Management team, and how this role fits into the organization?
- How does Thrive Market approach cross-functional collaboration and decision making, particularly with regard to growth and retention initiatives?
- What are the most pressing challenges facing the Member Growth & Retention product portfolio, and how can this role address them?
- How does Thrive Market support the professional development and growth of its employees, particularly within the Product Management team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with subscription or membership-based models, as well as your track record in growth and retention strategies.
- Prepare examples of your experience with A/B testing, experimentation, and data-driven decision making to discuss during the interview process.
- Research Thrive Market’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the Thrive Market Talent Acquisition team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
