📌 Core Information
🔹 Job Title: Group Product Manager (Rocket Growth)
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site, Full-time
🔹 Category: Product Management
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and driving product areas from start to finish
- Identifying opportunities, formulating strategies, and executing plans
- Aligning stakeholders, socializing plans, and defining success metrics
- Launching and measuring product impact, independently defining KPIs
- Mentoring junior product managers and collaborating with various stakeholders
ASSUMPTION: This role requires a high level of autonomy, strategic thinking, and strong leadership skills to succeed.
📋 Key Responsibilities
✅ Research: Identify areas for improvement in the overall customer experience and gather product requirements from customers and business stakeholders
✅ Strategy and communication: Establish understanding with stakeholders regarding project specifics and timelines
✅ Roadmap management: Oversee the product roadmap and assign priorities based on business impact
✅ Execute: Manage every step of the product lifecycle, including use case definition, success metrics, solution discovery, strategy development, launch, A/B testing, and impact analysis
✅ Mentor: Train up-and-coming product managers and assist them in carrying out crucial tasks assigned as part of the team's overall OKRs
✅ Collaborate: Establish strong working relationships with stakeholders from the customer, business, and UX design communities to ensure planned product features are delivered and OKRs are met
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree (required)
Experience: 10+ years in a senior position inside a business or in product management, supply chain management, strategic consulting (required)
Required Skills:
- Proven leadership experience launching and managing products
- Strong verbal and written communication abilities
- Ability to collaborate with both technical and non-technical stakeholders
- Expertise presenting insights to leadership and other stakeholders based on deep dive analysis and research
- Proven track record of leading company and roadmap strategy while managing tradeoffs in multi-sided marketplaces
- Hands-on experience driving product launches from ideation to market maturity
- Ability to deal with ambiguity in a fast-paced work environment with changing priorities
Preferred Skills:
- MBA from a top-ranked business school
- In-depth expertise in fulfillment and warehouse services as well as online retail
- Previous experience with inventory management for e-commerce sellers
- Bilingual Korean - English
ASSUMPTION: While an MBA is preferred, a strong track record in product management and relevant industry experience can compensate for its absence.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is KRW 100,000,000 - 150,000,000 per year. This range is inclusive of base salary and potential bonuses.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required based on project demands.
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in South Korea. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Coupang operates in the competitive e-commerce industry, focusing on delivering exceptional customer experiences through innovative technology and reliable delivery services.
Company Size: With over 10,000 employees, Coupang offers a large company environment with ample opportunities for growth and collaboration.
Founded: Coupang was founded in 2010 and has since grown to become one of the leading e-commerce platforms in South Korea.
Company Description:
- Coupang exists to wow its customers by making shopping, eating, and living easier than ever.
- The company is committed to building the future of commerce by pushing boundaries and solving complex problems.
- Coupang fosters a startup culture with the resources of a large global public company, encouraging innovation and growth.
Company Specialties:
- Retail
- Technology
- Operations
- IT
- Internet
- Platform
- Customer service
Company Website: https://www.coupang.jobs/
ASSUMPTION: Coupang's focus on customer experience and continuous innovation creates a dynamic work environment that values creativity and problem-solving.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and strong leadership skills.
Reporting Structure: The Group Product Manager reports directly to the Rocket Growth team lead and collaborates with various stakeholders across the organization.
Work Arrangement: This is an on-site position based in Seoul, South Korea. However, Coupang offers flexible work arrangements, including remote work options for eligible roles.
Growth Opportunities:
- Mentoring junior product managers and contributing to their professional development
- Collaborating with cross-functional teams to drive product success and expand industry knowledge
- Potential career progression into more senior roles within the product management organization
ASSUMPTION: Coupang's fast-paced environment and focus on growth present numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Coupang's headquarters in Seoul, South Korea, offers a modern and collaborative work environment with state-of-the-art facilities.
Office Location(s): 720 Olive Way, Seattle, Washington 98101, US; 570, Tower 730, Songpa-daero, Songpa-gu, Seoul, Seoul 05510, KR
Geographic Context:
- Seoul is a bustling metropolis with a vibrant culture, rich history, and numerous attractions
- The city offers a mix of traditional and modern architecture, with a well-developed public transportation system
- Seoul is home to numerous multinational corporations and startups, providing ample networking opportunities
Work Schedule: Standard working hours are Monday - Friday, 9:00 AM - 6:00 PM. However, the role may require flexibility to accommodate project demands and time zone differences when working with global teams.
ASSUMPTION: Coupang's on-site work environment fosters collaboration and innovation, with ample opportunities for employees to connect and learn from one another.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product team
- Final interview with senior leadership
Key Assessment Areas:
- Product management skills and experience
- Leadership and communication abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Coupang's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past product management successes and challenges overcome
- Research Coupang's products, services, and competition to demonstrate your understanding of the business
ATS Keywords: Product Management, Leadership, Strategy, Roadmap, Execution, Mentoring, Collaboration, Stakeholder Management, E-commerce, Retail, Fulfillment, Inventory Management
ASSUMPTION: Coupang's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Product management tools (e.g., Asana, JIRA, Trello)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Microsoft Project, JIRA)
ASSUMPTION: Coupang uses a combination of industry-standard and proprietary tools to support its product management processes. Familiarity with these tools is beneficial but not always required.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Bold and ambitious
- One team, one dream
- Inventive and resourceful
- Relentlessly focused on quality
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Data-driven and analytical
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Coupang's customer-obsessed value, and how have you demonstrated this in your past experiences?
- Describe a time when you had to work with a diverse team to achieve a common goal. How did you ensure everyone's voices were heard, and how did you collaborate to drive success?
- How do you approach learning from failures and setbacks, and how have you applied this mindset to improve your product management skills?
ASSUMPTION: Coupang values candidates who embody their core values and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing short-term project demands with long-term strategic goals
- Adapting to a fast-paced, ever-changing work environment
- Working with cross-functional teams across different time zones and cultures
ASSUMPTION: Coupang's dynamic and fast-paced environment can present unique challenges, but it also offers ample opportunities for growth and innovation.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses on driving growth for Coupang's seller partners through the Rocket Growth program
- This role requires a strong understanding of e-commerce, retail, and fulfillment services, as well as the ability to manage inventory and logistics challenges
- Career progression in this role may lead to more senior product management positions within Coupang or opportunities to transition into other areas of the business
ASSUMPTION: While this role shares similarities with traditional product management positions, its focus on driving seller growth and managing complex logistics sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and launching a new feature to improve seller onboarding and streamline the Rocket Growth application process
- Conducting market research and competitive analysis to identify new growth opportunities for Coupang's seller partners
- Collaborating with cross-functional teams to optimize inventory management processes and reduce seller stockouts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that Group Product Managers may undertake to drive seller growth and improve the overall customer experience.
❓ Key Questions to Ask During Interview
- How does Coupang support the professional development and growth of its product managers?
- Can you describe the team structure and dynamics within the Rocket Growth program?
- How does Coupang measure the success of its Group Product Managers, and what key performance indicators (KPIs) are used to track progress?
- What opportunities exist for collaboration and knowledge-sharing between Group Product Managers and other product management teams within Coupang?
- How does Coupang approach balancing short-term project demands with long-term strategic goals, and how can this role contribute to both?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Coupang's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past product management successes and challenges overcome
- Research Coupang's products, services, and competition to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
