Growth ABM Manager

📌 Core Information

🔹 Job Title: Growth ABM Manager

🔹 Company: FERMÀT

🔹 Location: Austin, Texas, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (San Francisco, Austin, New York, Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive ABM strategies for enterprise accounts
• Leading lifecycle marketing efforts to create personalized journeys from awareness through retention
• Executing targeted outreach campaigns and aligning marketing initiatives with sales goals
• Building FERMÀT's ABM function from the ground up with clear paths for advancement

ASSUMPTION: This role requires a strong understanding of B2B sales processes and buyer journeys, as well as experience with ABM platforms and marketing automation tools.

📋 Key Responsibilities

✅ Develop and implement comprehensive ABM strategies for enterprise accounts

✅ Lead lifecycle marketing efforts, creating personalized journeys from awareness through retention

✅ Execute targeted outreach campaigns

✅ Work closely with the Head of Sales to align marketing initiatives with sales goals and gather account intelligence

✅ Identify and prioritize target accounts based on revenue potential and strategic importance

✅ Create personalized marketing campaigns, content, and experiences that resonate with key decision-makers

✅ Manage our ABM technology stack to support account identification, engagement tracking, and personalization

✅ Design and execute multi-channel ABM programs across email, direct mail, events, and digital advertising

✅ Track and measure ABM program performance, including engagement metrics, pipeline impact, and ROI

✅ Analyze campaign results and provide actionable insights to improve future ABM initiatives

ASSUMPTION: This role requires strong analytical skills and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 5+ years of B2B marketing experience, with at least 2-3 years focused on account-based marketing strategies

Required Skills:

• Strong expertise in marketing systems and technology platforms (marketing automation, CRM, analytics tools)
• Experience leading lifecycle marketing programs for key accounts
• Proven track record of developing and executing successful ABM campaigns that deliver measurable results
• Strong understanding of B2B sales processes and buyer journeys
• Experience with ABM platforms and marketing automation tools
• Excellent project management skills
• Strong analytical skills
• Exceptional communication and presentation skills

Preferred Skills:

• Experience in SaaS or e-commerce marketing

ASSUMPTION: Candidates with experience in SaaS or e-commerce marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $130,000 per year (Based on industry standards for a Growth ABM Manager role with 5-10 years of experience in the Austin, Texas area)

Benefits:

• Competitive salary + equity package
• Comprehensive health, dental, and vision insurance for you and all your dependents.
• Retirement benefits:
  • US: 401(k) plan with 4% matching
  • India: Provident Fund with 12% matching
• 4 months of paid parental leave
• Unlimited PTO policy (with minimum 5 days PTO / quarter!)
• WFH stipend
• Monthly wellness stipend

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Austin, Texas area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FERMÀT operates in the technology industry, specifically focusing on e-commerce and marketing solutions. The company is well-positioned in the market, having raised $30M+ to date and backed by prominent investors.

Company Size: FERMÀT is a growing startup with 11-50 employees, offering a dynamic and fast-paced work environment. This size allows for significant growth opportunities and close collaboration among team members.

Founded: FERMÀT was founded in 2021 and has since expanded its team to 70+ people across offices in San Francisco, Austin, NYC, and Bangalore.

Company Description:

• FERMÀT enables eCommerce brands to transform clicks into conversions with highly-personalized, 1:1 dynamic shopping experiences.
• The company's AI-native funnel management platform empowers e-commerce marketers to create and manage delightful customer experiences across multiple channels in minutes.
• FERMÀT helps businesses transform their digital presence through intelligent, data-driven funnel creation that strengthens customer acquisition and drives measurable results.

Company Specialties:

• AI-native funnel management
• E-commerce marketing solutions
• Personalized customer experiences

Company Website: https://www.fermatcommerce.com/

ASSUMPTION: FERMÀT's focus on AI-native technology and personalized customer experiences sets it apart in the e-commerce marketing landscape.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in account-based marketing. The role offers significant growth opportunities as FERMÀT continues to expand.

Reporting Structure: The Growth ABM Manager will report directly to the CMO and work closely with the Head of Sales to align marketing initiatives with sales goals.

Work Arrangement: This role is remote-friendly, with the option to work from one of FERMÀT's offices in San Francisco, Austin, New York, or Bangalore. The company offers a flexible work environment with unlimited PTO and a WFH stipend.

Growth Opportunities:

• As FERMÀT continues to grow, there will be opportunities for the Growth ABM Manager to expand their team and take on more strategic responsibilities.
• The company's fast-paced environment offers ample opportunities for professional development and career advancement.

ASSUMPTION: The Growth ABM Manager role is well-suited for a driven and strategic thinker who can build and optimize ABM programs to drive revenue growth.

🌍 Location & Work Environment

Office Type: FERMÀT has offices in San Francisco, Austin, New York, and Bangalore, offering a mix of collaborative and remote work environments.

Office Location(s): San Francisco, Austin, New York, Bangalore

Geographic Context:

• Austin, Texas: Known for its vibrant tech industry, Austin offers a competitive job market and a high quality of life.
• San Francisco, California: A global tech hub, San Francisco provides ample networking opportunities and a diverse talent pool.
• New York, New York: As a major financial and commercial center, New York offers a dynamic business environment and access to key industry players.
• Bangalore, Karnataka, India: A major tech hub in India, Bangalore is home to numerous tech companies and offers a lower cost of living compared to other global tech centers.

Work Schedule: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The remote-friendly work environment at FERMÀT allows for greater flexibility and work-life balance, while still offering opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Understanding of ABM strategies and tactics
• Ability to analyze data and make data-driven decisions
• Communication and presentation skills
• Project management skills and ability to manage multiple campaigns simultaneously

Application Tips:

• Highlight your experience with ABM platforms and marketing automation tools in your resume and cover letter.
• Demonstrate your understanding of B2B sales processes and buyer journeys in your application materials.
• Showcase your ability to create and execute successful ABM campaigns that deliver measurable results.

ATS Keywords: Account-Based Marketing, ABM, Lifecycle Marketing, Campaign Management, Sales Alignment, Target Account Identification, Content Creation, Engagement Tracking, Multi-Channel Marketing, Performance Measurement, Data Analysis, Project Management, Communication Skills, Presentation Skills, SaaS Marketing, E-Commerce Marketing

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role, using the provided ATS keywords where appropriate.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• ABM platforms (e.g., Engagio, Demandbase, 6sense)

ASSUMPTION: The specific tools and technologies used by FERMÀT may vary, but the listed examples provide a general idea of the types of platforms required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: FERMÀT values creativity and continuous improvement in all aspects of its business.
• Customer-centricity: The company prioritizes understanding and meeting the needs of its customers to drive business growth.
• Collaboration: FERMÀT fosters a culture of teamwork and open communication to achieve common goals.

Work Style:

• Fast-paced: FERMÀT operates in a dynamic and rapidly-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: The company uses data and analytics to inform decision-making and optimize performance.
• Remote-friendly: FERMÀT offers a flexible work environment with remote-friendly policies and practices.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in account-based marketing?
• Describe a time when you had to adapt quickly to a significant change in your work environment or priorities. How did you handle it?
• How do you approach creating personalized marketing campaigns that resonate with key decision-makers?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with FERMÀT's company culture and work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong project management skills and the ability to prioritize effectively.
• Working remotely may present challenges in maintaining productivity and work-life balance.
• FERMÀT's fast-paced environment may require adaptability and the ability to handle change effectively.
• Competing with established ABM platforms and marketing automation tools may present challenges in demonstrating the value of FERMÀT's AI-native funnel management platform.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to overcome them in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth ABM Manager role focuses specifically on enterprise accounts with significant growth potential.
• FERMÀT's focus on AI-native technology and personalized customer experiences sets it apart from other e-commerce marketing solutions.
• This role offers significant growth opportunities as FERMÀT continues to expand, with clear paths for advancement as the business grows.

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of the Growth ABM Manager role at FERMÀT.

📝 Sample Projects

• Developing and implementing a comprehensive ABM strategy for a key enterprise account, including personalized campaigns and lifecycle marketing efforts.
• Executing a targeted outreach campaign to engage key decision-makers within a priority account, resulting in a significant increase in pipeline and revenue.
• Analyzing campaign performance data to optimize ABM programs and improve ROI, leading to a 25% increase in engagement metrics within a quarter.

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth ABM Manager may be responsible for in this role, demonstrating the impact of their work on FERMÀT's business growth.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM technology stack at FERMÀT and how it supports account identification, engagement tracking, and personalization?
• How does FERMÀT align marketing initiatives with sales goals, and what role does the Growth ABM Manager play in this process?
• What are the most significant challenges facing the ABM function at FERMÀT, and how can this role help address them?
• How does FERMÀT support the professional development and career advancement of its employees, particularly in the Growth ABM Manager role?
• What is the company's approach to remote work and collaboration, and how does it support a healthy work-life balance?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the provided ATS keywords where appropriate.
• Prepare examples of your ABM campaigns and their results to demonstrate your ability to create and execute successful marketing programs.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.