📌 Core Information
🔹 Job Title: Growth Analyst
🔹 Company: ixigo
🔹 Location: Gurugram, India
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing user behavior and campaign performance to identify growth opportunities
- Collaborating with marketing, product, and data teams to turn raw data into actionable insights
- Designing and implementing A/B tests and experiments to evaluate growth initiatives
- Providing regular insights on customer acquisition, retention, churn, and LTV
- Supporting campaign measurement across paid and organic channels
ASSUMPTION: This role requires a strong analytical mindset and a data-driven approach to drive user acquisition, activation, retention, and revenue growth for the company's travel platforms.
📋 Key Responsibilities
✅ Analyze user behavior, campaign performance, and funnel metrics to identify growth opportunities
✅ Build and maintain dashboards and reports in BI tools (e.g., Tableau, Power BI, Looker)
✅ Develop SQL queries to extract, clean, and aggregate large datasets from various sources
✅ Conduct A/B tests and experiments to evaluate growth initiatives and optimize performance
✅ Collaborate with marketing and product teams to design data-driven strategies
✅ Provide regular insights on customer acquisition, retention, churn, and LTV
✅ Support campaign measurement across paid and organic channels (email, search, social, etc.)
ASSUMPTION: This role requires a solid understanding of data analysis, data visualization, and marketing analytics to make informed decisions and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Statistics, Mathematics, Economics, or a related field
Experience: 1-3 years of experience in a similar role
Required Skills:
- Advanced SQL and Relational Databases (window functions, CTEs)
- Data Visualization & BI (Tableau, Power BI, or Looker)
- Spreadsheet Modeling (expert-level Excel, pivot tables, macros, VBA)
- Familiarity with scripting languages (Python/R) for data cleaning, ETL tasks, and basic machine learning
- Hands-on experience with Clevertap and Firebase
Preferred Skills:
- Hands-on with marketing analytics tools (Google Analytics 4, Mixpanel, Clevertap)
- Basic understanding of programmatic ad platforms (DV360, Meta Ads API)
- Exposure to SQL-based data warehouses (Snowflake, BigQuery, Redshift)
ASSUMPTION: A strong background in data analysis, data visualization, and marketing analytics is crucial for success in this role. Familiarity with the travel industry and its specific challenges is a plus.
💰 Compensation & Benefits
Salary Range: INR 6-9 lakhs per annum (based on experience and skills)
Benefits:
- Health insurance
- Dental insurance
- Retirement benefits
- Employee stock options
- Flexible work hours
Working Hours: 40 hours per week, with flexible hours and the option to work from home occasionally
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the travel and technology sectors in Gurugram, India.
📌 Applicant Insights
🔍 Company Context
Industry: ixigo operates in the competitive online travel industry, focusing on empowering Indian travelers with smarter travel decisions through AI and machine learning.
Company Size: ixigo has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: ixigo was launched in 2007 by Aloke Bajpai and Rajnish Kumar, with a mission to simplify travel planning and booking for Indian travelers.
Company Description:
- ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
- The company leverages artificial intelligence, machine learning, and data science-led innovations on its OTA platforms, including websites and mobile applications.
- ixigo acquired ConfirmTkt and AbhiBus in 2021, expanding its services and user base.
Company Specialties:
- Online travel
- Travel information
- Domestic & International Air Tickets
- Domestic & International Hotel Bookings
- Bus tickets across India
- Train tickets across India
- AI Trip Planner
Company Website: ixigo.com
ASSUMPTION: ixigo's focus on AI and data-driven decision-making creates an innovative and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to gain experience in growth analysis and data-driven decision-making in the travel industry.
Reporting Structure: The Growth Analyst will report directly to the Head of Growth and collaborate with marketing, product, and data teams.
Work Arrangement: This role is primarily on-site, with occasional work-from-home options available.
Growth Opportunities:
- Expanding skills in data analysis, marketing analytics, and growth strategies
- Gaining experience in the fast-paced online travel industry
- Potential career progression into senior roles within the growth or data teams
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and make a meaningful impact on the company's user acquisition and retention strategies.
🌍 Location & Work Environment
Office Type: ixigo's office is located in a modern building with a collaborative and innovative work environment.
Office Location(s): Second Floor, Veritas Building, Golf Course Rd, behind Ibis Hotel, Sector 53, Gurugram, Haryana 122002, India
Geographic Context:
- Gurugram is a major IT hub and a significant contributor to India's economy.
- The city offers a mix of urban and suburban living, with numerous amenities and recreational facilities nearby.
- Gurugram is well-connected by road, rail, and air, making it easily accessible from other major cities in India.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work from home occasionally.
ASSUMPTION: The office environment at ixigo is designed to foster collaboration, creativity, and innovation, with ample opportunities for employees to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the data team
- Final interview with the Head of Growth
Key Assessment Areas:
- Data analysis and visualization skills
- Problem-solving abilities
- Understanding of marketing analytics and growth strategies
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in data analysis, marketing analytics, and growth strategies.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
- Prepare examples of your previous work that demonstrate your ability to analyze data and drive growth.
ATS Keywords: Data Analysis, SQL, Data Visualization, Tableau, Power BI, Looker, Excel, Python, R, Data Cleaning, ETL, A/B Testing, Marketing Analytics, Customer Acquisition, Retention, Churn
ASSUMPTION: The application process at ixigo is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the company's dynamic and innovative work environment.
🛠️ Tools & Technologies
- SQL
- Tableau
- Power BI
- Looker
- Excel
- Python
- R
- Clevertap
- Firebase
- Google Analytics 4 (optional)
- Mixpanel (optional)
- DV360 (optional)
- Meta Ads API (optional)
- Snowflake (optional)
- BigQuery (optional)
- Redshift (optional)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily to analyze data, build reports, and drive growth strategies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Agile
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and complex analytics tools?
- Do you enjoy collaborating with cross-functional teams to drive growth and innovation?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven, and collaborative environment will find the best fit at ixigo.
⚠️ Potential Challenges
- The online travel industry is highly competitive, with constant changes in market trends and consumer behavior.
- The role requires a strong understanding of data analysis, marketing analytics, and growth strategies, which may present a learning curve for candidates new to the field.
- The work arrangement is primarily on-site, which may not be suitable for candidates who prefer remote or hybrid work environments.
- The office is located in Gurugram, which may present challenges for candidates who prefer to live and work in other cities or countries.
ASSUMPTION: Candidates should carefully consider their fit for the role, the company's work environment, and the geographic location before applying.
📈 Similar Roles Comparison
- Unlike traditional marketing or data analyst roles, the Growth Analyst position at ixigo focuses specifically on driving user acquisition, activation, retention, and revenue growth through data-driven strategies.
- The role requires a strong understanding of marketing analytics and growth strategies, as well as advanced data analysis and visualization skills.
- Career progression in this role may lead to senior positions within the growth or data teams, with the potential to specialize in specific areas of growth or data analysis.
ASSUMPTION: Candidates should compare this role to similar growth analyst or data analyst positions in the travel and technology industries to better understand the unique aspects and requirements of this role at ixigo.
📝 Sample Projects
- Analyzing user behavior and campaign performance to identify growth opportunities for ixigo's travel platforms
- Designing and implementing A/B tests and experiments to evaluate the impact of new features or campaigns on user acquisition, activation, retention, and revenue growth
- Building and maintaining dashboards and reports in BI tools to monitor key performance indicators (KPIs) and track progress towards growth goals
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for the Growth Analyst role at ixigo, focusing on data analysis, marketing analytics, and growth strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Growth Analyst at ixigo, and how this role collaborates with other teams within the company?
- How does ixigo approach data-driven decision-making, and what tools and technologies are used to support this process?
- What are the most significant challenges facing the growth team at ixigo, and how can this role contribute to addressing them?
- How does ixigo support the professional development and growth of its employees, particularly within the growth and data teams?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's work environment, and the opportunities for professional growth and development within the growth team at ixigo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ixigo job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, marketing analytics, and growth strategies.
- Prepare examples of your previous work that demonstrate your ability to analyze data and drive growth.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
