📌 Core Information
🔹 Job Title: Growth Analyst
🔹 Company: DiDi Global
🔹 Location: São Paulo, Brazil
🔹 Job Type: Hybrid
🔹 Category: Analytics & Growth
🔹 Date Posted: 2025-06-28
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated campaigns for user growth and retention
- Collaborating with cross-functional teams to optimize pricing and promotions
- Analyzing key metrics to refine growth strategies
- Researching market trends and user behavior for new growth opportunities
- Testing, measuring, and iterating growth experiments
ASSUMPTION: This role requires a balance of analytical thinking and creative problem-solving to drive user growth and improve customer experience.
📋 Key Responsibilities
✅ Supporting the development and execution of integrated campaigns to generate user growth and improve customer acquisition and retention
✅ Working closely with Marketing, Product, and Commercial teams to ensure seamless implementation of pricing strategies, promotional campaigns, and in-app communications
✅ Continuously tracking and analyzing key metrics to refine strategies
✅ Researching competitors, market trends, and user behavior to identify new opportunities for growth
✅ Supporting the testing, measurement, and iteration of growth experiments to drive scalable results
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Business, Economics, Mathematics, or Statistics)
Experience: 1-2 years of experience in Analytics, Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup. Experience in Performance Marketing is a plus.
Required Skills:
- Strong analytical skills with the ability to interpret data, generate insights, and drive decisions
- Experience working with campaign management tools, CRM platforms, and in-app messaging tools
- SQL knowledge is a plus
- A hands-on executor who is detail-oriented, highly organized, and comfortable working in a fast-paced, constantly evolving environment
- Fluency in English (working language)
Preferred Skills:
- Experience with A/B testing and experimentation
- Familiarity with the Brazilian market and consumer behavior
ASSUMPTION: While not explicitly stated, proficiency in Portuguese may be beneficial for this role due to the location and target market.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$ 50,000 - R$ 70,000 per year (approximately USD 10,000 - USD 14,000).
Benefits:
- Health insurance
- Dental insurance
- Meal vouchers
- Gym membership
- Transportation allowance
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely one day per week.
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global operates in the Software Development industry, focusing on mobility technology, transportation, and delivery services.
Company Size: DiDi Global has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: DiDi Global was founded in 2012 and has since expanded to become the world's leading mobility technology platform.
Company Description:
- DiDi Global is a leading mobility technology platform that offers a wide range of app-based services, including ride-hailing, taxi-hailing, designated driving, hitch, and other forms of shared mobility, as well as food delivery and intra-city freight services.
- The company is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
- DiDi Global strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
Company Specialties:
- Mobility technology
- Transportation services
- Machine learning and artificial intelligence
- Food delivery
- Intra-city freight services
Company Website: didiglobal.com
ASSUMPTION: DiDi Global's extensive experience in the mobility technology industry and its global presence provide a strong foundation for growth and innovation.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to gain experience in growth analysis and optimization within a large, global organization.
Reporting Structure: The Growth Analyst will report directly to the Growth Manager and collaborate with various teams, including Marketing, Product, and Commercial.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for most of the week and having the option to work remotely one day per week.
Growth Opportunities:
- Expanding skills and knowledge in growth analysis, experimentation, and optimization
- Collaborating with cross-functional teams to drive impactful campaigns and initiatives
- Potential career progression into senior roles within the Growth team or related functions
ASSUMPTION: Given DiDi Global's size and global presence, there are ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: DiDi Global's São Paulo office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
- The city is a major hub for finance, technology, and entertainment, offering numerous networking and professional development opportunities
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: The work schedule is generally Monday to Friday, with flexible hours and the option to work remotely one day per week.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance, while the vibrant city of São Paulo offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Growth team
- Final interview with the Growth Manager and other team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Campaign management and execution experience
- Collaboration and communication skills
- Familiarity with the Brazilian market and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as campaign management, data analysis, and collaboration with cross-functional teams
- Prepare for the technical interview by brushing up on your SQL skills and reviewing DiDi Global's products and services
- Research DiDi Global's company culture and values to demonstrate your fit during the final interview
ATS Keywords: Growth, Analytics, Campaign Management, CRM, In-App Messaging, SQL, Data Analysis, Market Research, User Acquisition, User Retention, A/B Testing, Experimentation, Collaboration, Cross-Functional Teams, Brazilian Market
ASSUMPTION: DiDi Global's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Google Ads, Facebook Ads, or similar platforms)
- CRM platforms (e.g., Salesforce, HubSpot, or similar tools)
- In-app messaging tools (e.g., Braze, Intercom, or similar platforms)
- SQL databases
- Data visualization tools (e.g., Tableau, Power BI, or similar software)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer value: Creating valuable experiences for users in everything the company does
- Data-driven: Making informed decisions by analyzing valuable metrics
- Win-win collaboration: Working together to help partners and colleagues succeed
- Integrity: Acting with sincerity and respect for others
- Continuous improvement: Striving to do better by venturing beyond comfort zones, learning from mistakes, and helping each other grow
- Diversity and inclusion: Embracing plurality, respect, and equal opportunities for all
Work Style:
- Fast-paced and constantly evolving
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-focused and user-centric
Self-Assessment Questions:
- Do I have strong analytical skills and the ability to interpret data to drive decisions?
- Am I comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do I share DiDi Global's commitment to creating valuable experiences for users and embracing diversity and inclusion?
ASSUMPTION: DiDi Global values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be more likely to succeed in the role.
⚠️ Potential Challenges
- Working in a fast-paced, constantly evolving environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- The hybrid work arrangement may require self-discipline and time management skills to balance remote and on-site work effectively
- Researching and analyzing market trends and user behavior may involve working with large, complex datasets and requires strong analytical skills
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Compared to other growth analyst roles, this position may offer more exposure to cross-functional collaboration and global market research
- DiDi Global's size and global presence provide ample opportunities for professional growth and development
- This role may require more familiarity with the Brazilian market and consumer behavior compared to similar roles in other regions
ASSUMPTION: Given DiDi Global's unique position in the mobility technology industry and its global presence, this role offers a distinct set of opportunities and challenges compared to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a targeted campaign to improve user acquisition and retention in the Brazilian market
- Analyzing user behavior data to identify trends and optimize in-app communications and promotions
- Conducting market research to assess the competitive landscape and identify new growth opportunities
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Analyst may work on, but the specific projects may vary depending on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Growth team collaborates with other departments?
- How does DiDi Global approach experimentation and A/B testing to optimize growth initiatives?
- What are the most significant challenges facing the Growth team in the Brazilian market, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the Growth team and DiDi Global more broadly?
- How does DiDi Global support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DiDi Global careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences, such as campaign management, data analysis, and collaboration with cross-functional teams
- Prepare for the technical interview by brushing up on your SQL skills and reviewing DiDi Global's products and services
- Research DiDi Global's company culture and values to demonstrate your fit during the final interview
- Follow up with the hiring manager one week after the final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
