D

Growth Analyst

DiDi Global
Full-time
On-site
SΓ£o Paulo, SΓ£o Paulo, Brazil

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Analyst

πŸ”Ή Company: DiDi Global

πŸ”Ή Location: SΓ£o Paulo, SΓ£o Paulo, Brazil

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Analytics & Growth

πŸ”Ή Date Posted: June 28, 2025

πŸ”Ή Experience Level: 1-2 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting integrated campaigns to drive user growth and retention
  • Collaborating with cross-functional teams to optimize pricing, promotions, and in-app communications
  • Analyzing key metrics to refine strategies and drive decisions
  • Researching competitors and market trends to identify growth opportunities
  • Executing and iterating growth experiments to drive scalable results

ASSUMPTION: This role requires a balance of analytical thinking and creative problem-solving to drive growth initiatives. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a strong understanding of data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Supporting the development and execution of integrated campaigns to generate user growth and improve customer acquisition and retention

βœ… Collaborating with Marketing, Product, and Commercial teams to implement pricing strategies, promotional campaigns, and in-app communications

βœ… Continuously tracking and analyzing key metrics to refine strategies and drive decisions

βœ… Researching competitors, market trends, and user behavior to identify new opportunities for growth

βœ… Supporting the testing, measurement, and iteration of growth experiments to drive scalable results

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. The ideal candidate will be able to balance both tactical execution and high-level strategy.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline)

Experience: 1-2 years of experience in Analytics, Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup. Experience in Performance Marketing is a plus.

Required Skills:

  • Strong analytical skills with the ability to interpret data, generate insights, and drive decisions
  • Experience working with campaign management tools, CRM platforms, and in-app messaging tools
  • SQL knowledge is a plus
  • A hands-on executor who is detail-oriented, highly organized, and comfortable working in a fast-paced, constantly evolving environment
  • Fluency in English (working language)

Preferred Skills:

  • Experience working with data visualization tools (e.g., Tableau, Power BI)
  • Knowledge of the local market and consumer behavior
  • Familiarity with A/B testing and experiment design

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate even more competitive.

πŸ’° Compensation & Benefits

Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$ 50,000 - R$ 70,000 per year. This range takes into account the candidate's experience level and the cost of living in SΓ£o Paulo.

Benefits:

  • Health and dental insurance
  • Meal allowance
  • Transportation allowance
  • Employee stock purchase plan
  • Gym membership subsidy
  • Language courses subsidy

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate based on market data and the company's size. Actual compensation may vary based on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: DiDi Global is a leading mobility technology platform operating in Asia Pacific, Latin America, and other global markets. It offers a wide range of app-based services, including ride-hailing, taxi-hailing, designated driving, hitch, and other forms of shared mobility, as well as food delivery and intra-city freight services.

Company Size: DiDi Global has 10,001+ employees worldwide, with a significant presence in Brazil. This size allows for ample opportunities for growth and collaboration but may also mean that individual contributions can sometimes go unnoticed.

Founded: DiDi Global was founded in 2012 and has since grown to become one of the world's leading mobility technology platforms.

Company Description:

  • DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve transportation, environmental, and employment challenges through AI technology and localized smart transportation innovations.
  • The company strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
  • DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

Company Specialties:

  • Mobility technology
  • Transportation services
  • Machine learning and artificial intelligence
  • Food delivery
  • Intra-city freight services

Company Website: didiglobal.com

ASSUMPTION: DiDi Global's focus on innovation, sustainability, and social impact makes it an attractive employer for candidates interested in making a positive impact through technology.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the Growth team. It offers opportunities for career growth and development within the company.

Reporting Structure: The Growth Analyst will report directly to the Growth Manager and work closely with cross-functional teams, including Marketing, Product, and Commercial.

Work Arrangement: This is a hybrid role, with employees working on-site at the SΓ£o Paulo office for three days a week and remotely for two days a week.

Growth Opportunities:

  • Progression to a Senior Growth Analyst or Growth Manager role
  • Expansion into other areas of the business, such as Product or Marketing
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both professionally and personally within the company.

🌍 Location & Work Environment

Office Type: DiDi Global's SΓ£o Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Av. Paulista, 2537 - Bela Vista, SΓ£o Paulo - SP, 01311-300, Brazil

Geographic Context:

  • SΓ£o Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
  • The city is a major hub for finance, culture, and technology, offering ample opportunities for professional growth and networking.
  • SΓ£o Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees, allowing them to manage their personal and professional responsibilities effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Growth Manager
  • On-site or virtual interview with the Growth team
  • Final interview with the Head of Growth or another senior leader

Key Assessment Areas:

  • Analytical skills and problem-solving ability
  • Collaboration and communication skills
  • Cultural fit and alignment with DiDi's values
  • Understanding of the local market and consumer behavior

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your analytical work and be ready to discuss them during the interview
  • Research DiDi Global and the local market to demonstrate your understanding of the company and its context

ATS Keywords: Analytics, Growth, User Operations, Performance Marketing, Campaign Management, CRM, In-App Messaging, SQL, Data Interpretation, Detail-Oriented, Organized, Fast-Paced Environment, Fluency in English

ASSUMPTION: The interview process is designed to assess the candidate's analytical skills, cultural fit, and understanding of the role and the company. Successful candidates will be able to demonstrate their ability to drive growth initiatives and collaborate effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Campaign management tools (e.g., Google Analytics, Mixpanel, AppsFlyer)
  • CRM platforms (e.g., Salesforce, HubSpot)
  • In-app messaging tools (e.g., Braze, Intercom)
  • Data visualization tools (e.g., Tableau, Power BI)
  • SQL databases

ASSUMPTION: The tools and technologies listed are commonly used in the industry and will be familiar to candidates with relevant experience in analytics or growth roles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer value
  • Data-driven decision making
  • Win-win collaboration
  • Integrity
  • Continuous improvement
  • Diversity and inclusion

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-driven and analytical
  • Innovative and creative

Self-Assessment Questions:

  • Do I thrive in fast-paced, collaborative environments?
  • Am I comfortable working with data and using it to drive decisions?
  • Do I align with DiDi's values and commitment to diversity and inclusion?

ASSUMPTION: DiDi Global values diversity, inclusion, and collaboration. Candidates who are comfortable working in a dynamic, cross-functional environment and share the company's commitment to these values will be a good fit for this role.

⚠️ Potential Challenges

  • Working in a fast-paced environment may be challenging for candidates who prefer a more structured or predictable work environment
  • The role requires a strong understanding of data analysis and interpretation, which may be challenging for candidates without relevant experience
  • Collaborating with cross-functional teams may present communication and coordination challenges
  • The hybrid work arrangement may require candidates to adapt to a new work-life balance

ASSUMPTION: These challenges can be mitigated by effective communication, collaboration, and time management skills. Candidates who are proactive, organized, and adaptable will be better equipped to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other growth analyst roles, this position places a stronger emphasis on cross-functional collaboration and campaign execution
  • In the local market, DiDi Global is a leading mobility technology platform, offering competitive compensation and benefits packages
  • Career progression in this role may involve moving into a senior analyst or manager position or expanding into other areas of the business, such as product or marketing

ASSUMPTION: This role offers a unique combination of growth opportunities, cross-functional collaboration, and a focus on driving tangible results. Candidates interested in a dynamic, data-driven environment will find this role appealing.

πŸ“ Sample Projects

  • Developing and executing a targeted campaign to improve user retention for a specific product feature
  • Analyzing user data to identify trends and opportunities for growth in the local market
  • Collaborating with the product team to optimize in-app messaging and promotions to drive user engagement

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role. The specific projects will vary based on the company's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader organization?
  • How does DiDi Global support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does DiDi Global approach diversity, equity, and inclusion in the workplace?
  • What are the biggest challenges facing the Growth team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. They demonstrate the candidate's interest in and preparation for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the DiDi Global careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your analytical work and be ready to discuss them during the interview
  • Research DiDi Global and the local market to demonstrate your understanding of the company and its context
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.