📌 Core Information
🔹 Job Title: Growth Analyst - Strategic Projects (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Services for Renewable Energy
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven strategies for customer segmentation
- Creating customer journeys to increase Customer Lifetime Value (CLV)
- Implementing upselling and cross-selling measures within the existing customer base
- Collaborating with CRM, Marketing, and other stakeholders to maximize growth opportunities
- Contributing to one of Enpal's most strategic projects, driving significant ARR (Annual Recurring Revenue) growth per customer
ASSUMPTION: This role requires a strong analytical mindset and a high affinity for numbers. Previous experience in top strategy consulting or a high-growth startup is preferred but not required.
📋 Key Responsibilities
✅ Building data-driven strategies for customer segmentation, from leads to existing customers
✅ Developing and implementing customer journeys aimed at increasing Customer Lifetime Value (CLV)
✅ Responsible for upselling and cross-selling measures within the existing customer base
✅ Collaborating with CRM, Marketing, and other stakeholders to maximize growth opportunities
✅ Being an integral part of the project team, driving one of Enpal's most strategic growth initiatives
ASSUMPTION: The role requires strong analytical skills, a high affinity for numbers, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Completed degree from a top-tier university
Experience: 0-3 years, ideally in top strategy consulting or a high-growth startup
Required Skills:
- Strong analytical thinking
- High affinity for numbers
- Experience with SQL, CRM systems, or performance marketing (a plus)
- Proven ability to take responsibility and drive results quickly
Preferred Skills:
- Fluency in German (C1 level or above)
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While experience in the renewable energy sector is not required, a strong interest in sustainability and a passion for driving growth in a mission-driven company is essential.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles in Berlin.
Benefits:
- Hybrid work model (Berlin-based with remote flexibility)
- Modern office in Berlin-Friedrichshain with various amenities
- Diverse and international team with over 65 nationalities
- Monthly all-hands meetings and lunch & learn sessions
- Legendary team spirit and unforgettable team events
- Strong feedback culture and opportunities for professional growth
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Enpal is a leading provider of solar energy solutions in Europe, focusing on making solar energy simple, affordable, and accessible to households and businesses. They offer solar panels, energy storage systems, and electric vehicle charging solutions, all integrated into a single, intelligent platform.
Company Size: Enpal has 1,001-5,000 employees, providing a large and dynamic work environment with ample opportunities for growth and collaboration.
Founded: Enpal was founded in 2017 and has since grown to become Germany's leading provider of solar energy solutions and the first green unicorn in the country.
Company Description:
- Enpal's mission is to make solar energy simple, affordable, and accessible to everyone
- The company offers integrated solar energy solutions, including solar panels, energy storage systems, and electric vehicle charging stations
- Enpal is committed to driving the energy transition and reducing carbon emissions through innovative and sustainable energy solutions
Company Specialties:
- Solar energy solutions
- Energy storage systems
- Electric vehicle charging infrastructure
- Renewable energy consulting and services
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on sustainability and innovation makes it an attractive employer for candidates interested in driving the energy transition and making a positive impact on the environment.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in a dynamic and fast-growing company, as well as more experienced candidates seeking to apply their skills in a strategic and impactful role.
Reporting Structure: The Growth Analyst will report directly to the Head of Strategic Projects and work closely with various teams, including CRM, Marketing, and Business Development.
Work Arrangement: This is a hybrid role, requiring the candidate to be based in Berlin and work on-site at least part of the time, with the option to work remotely for the rest of the week.
Growth Opportunities:
- Enpal's rapid growth and expansion present numerous opportunities for career advancement and professional development
- The company encourages internal mobility and offers various training and development programs to support employees' growth
- As part of the strategic projects team, the Growth Analyst will have the opportunity to work on high-impact initiatives and contribute to Enpal's overall success
ASSUMPTION: The Growth Analyst role offers excellent opportunities for career growth and professional development within Enpal's dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Enpal's office in Berlin-Friedrichshain is a modern, collaborative workspace with various amenities, including a yoga room, table tennis, and a rooftop terrace.
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a strong startup ecosystem and a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are encouraged to maintain a healthy work-life balance and can work remotely for part of the week.
ASSUMPTION: The hybrid work model and flexible work schedule at Enpal allow for a good balance between on-site collaboration and remote work, catering to the needs of modern professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Strategic Projects
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Customer segmentation and journey mapping expertise
- Communication and collaboration skills
- Cultural fit and alignment with Enpal's mission and values
Application Tips:
- Highlight relevant experience and achievements in customer segmentation, data analysis, and strategic planning
- Tailor your resume and cover letter to emphasize your fit with Enpal's mission and company culture
- Prepare for behavioral and situational interview questions that assess your analytical skills, problem-solving abilities, and cultural fit
ATS Keywords: Customer segmentation, data-driven strategies, upselling, cross-selling, CRM strategies, business development, strategic projects, growth initiatives, ARR, CLV
ASSUMPTION: Enpal's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- SQL
- CRM systems (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be learned or improved upon with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Making solar energy simple and accessible to everyone
- Sustainability: Committed to driving the energy transition and reducing carbon emissions
- Innovation: Continuously improving and developing new solutions to meet the evolving needs of customers
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and team-oriented work environment
- Flexible and adaptable to changing priorities and demands
- Strong focus on results and continuous improvement
Self-Assessment Questions:
- Do you share Enpal's passion for making solar energy simple, affordable, and accessible to everyone?
- Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on results and continuous improvement?
- Do you thrive in a collaborative and team-oriented work environment, and are you able to work effectively with various stakeholders to drive growth and success?
ASSUMPTION: Enpal's company culture is characterized by a strong focus on sustainability, innovation, and collaboration, with a data-driven approach to decision-making and a results-oriented work style.
⚠️ Potential Challenges
- The role requires a strong analytical mindset and a high affinity for numbers, which may be challenging for candidates without relevant experience or training
- Enpal's rapid growth and expansion may present challenges in terms of prioritization and time management
- The hybrid work model may require candidates to adapt to a balance between on-site collaboration and remote work
- Berlin's competitive job market and high cost of living may present challenges for candidates relocating to the city
ASSUMPTION: While Enpal offers numerous opportunities for growth and professional development, the role may present challenges that require candidates to adapt and grow in new ways.
📈 Similar Roles Comparison
- This role is unique in its focus on driving strategic growth initiatives within Enpal's existing customer base, rather than focusing on new customer acquisition or retention
- While the role requires strong analytical skills and a data-driven approach to decision-making, it is distinct from more traditional data analyst or business intelligence roles in its focus on strategic growth and business development
- Career progression in this role may lead to opportunities in strategic planning, business development, or management within Enpal's growing organization
ASSUMPTION: This role is unique in its focus on strategic growth and business development within Enpal's existing customer base, requiring a strong analytical mindset and a data-driven approach to decision-making.
📝 Sample Projects
- Developing a data-driven customer segmentation strategy to identify high-potential upselling and cross-selling opportunities within Enpal's existing customer base
- Creating and implementing customer journeys aimed at increasing Customer Lifetime Value (CLV) through targeted and personalized communication and engagement
- Analyzing customer data to identify trends and insights that inform strategic growth initiatives and improve overall customer experience
ASSUMPTION: These sample projects illustrate the data-driven and analytical nature of the Growth Analyst role, as well as the opportunity to drive strategic growth and improve customer experience within Enpal's existing customer base.
❓ Key Questions to Ask During Interview
- Can you describe the strategic priorities for the Growth Analyst role in the first 90 days?
- How does the Growth Analyst team collaborate with other departments, such as CRM, Marketing, and Business Development, to drive strategic growth initiatives?
- What opportunities are there for professional growth and development within Enpal's organization, particularly for candidates interested in strategic planning, business development, or management roles?
- How does Enpal support work-life balance and employee well-being, particularly in a hybrid work environment?
- What are the key challenges and opportunities facing Enpal in the next 1-2 years, and how does the Growth Analyst role contribute to addressing these?
ASSUMPTION: These key questions help candidates assess the strategic priorities, collaborative environment, and growth opportunities within Enpal's organization, as well as the company's approach to work-life balance and its strategic vision for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in customer segmentation, data analysis, and strategic planning
- Prepare for behavioral and situational interview questions that assess your analytical skills, problem-solving abilities, and cultural fit
- Follow up with Enpal's HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
