📌 Core Information
🔹 Job Title: Growth and Business - Max & Wallet
🔹 Company: CRED
🔹 Location: Bengaluru, Karnataka, India
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving wallet and max (rent & education) growth initiatives
- Collaborating cross-functionally with product, design, marketing, and rewards teams
- Executing end-to-end campaigns across all in-app channels
- Optimizing business KPIs through A/B testing and data analysis
- Promoting seamless integration of growth initiatives across departments
ASSUMPTION: This role requires a high level of initiative and autonomy, as the ideal candidate will be driving growth strategies and executing campaigns independently.
📋 Key Responsibilities
✅ Campaign Creation, Execution, and Monitoring:
- Launch and optimize campaigns across in-app banners, push notifications, email, and other owned channels
- Devise innovative growth campaigns to shift baselines on key metrics
- Track daily and weekly performance, and identify optimization opportunities or red flags
✅ A/B Testing & Optimization:
- Design, implement, and analyze A/B tests from hypothesis to rollout recommendations
- Surface learnings and iterate quickly to drive continuous uplift
✅ Truth Seeking and User Understanding:
- Analyze data and user feedback to understand growth drivers and barriers
- Use Mixpanel and basic dashboards/SQL queries to track campaign performance and user behavior
- Track core KPIs with the help of the analytics team
✅ Cross-Functional Collaboration:
- Work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures, and large campaigns
- Liaise with business and product leads for campaign briefs, strategic priorities, and stakeholder updates
✅ Process & Documentation:
- Maintain clear playbooks and campaign templates
- Document test plans, results, and key learnings
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptation to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 6 months to 1.5 years in product management or growth roles (internships in this domain will also qualify)
Required Skills:
- High energy and proven executional bias for action
- Strong analytical skills and ability to translate complex data into actionable insights
- Empathy for end consumers and focus on identifying and addressing their needs and pain points
- Strong attention to detail and excellent communication and presentation skills
- Collaborative mindset and ability to juggle multiple stakeholders
- Comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities
Preferred Skills:
- Ability to navigate Mixpanel (or similar) and write simple SQL queries
ASSUMPTION: Candidates with experience in the financial services industry or a strong understanding of consumer finance would be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: INR 6-8 LPA (Based on experience level and industry standards for growth roles in Bengaluru)
Benefits:
- Health, dental, and vision insurance
- 401(k) or equivalent retirement plan
- Generous vacation and sick leave policies
- Employee stock options or equity
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM IST) and flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for growth roles in Bengaluru. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - CRED is a fintech company focused on providing credit to the creditworthy, offering a range of financial products and services, including credit lines, rent payment assistance, and education financing.
Company Size: Medium (501-1,000 employees) - CRED offers a dynamic and collaborative work environment with ample opportunities for growth and learning.
Founded: 2018 - CRED was founded with a mission to create a community of the creditworthy and re-imagine the ideal way of life that works on two-way trust and respect.
Company Description:
- CRED is a team of creative, driven, and persistent people passionate about providing an exceptional experience to its customers
- The company aims to create a community of the creditworthy and re-imagine the ideal way of life that works on two-way trust and respect
- CRED values unique ideas, passion, and courage, fostering a culture that encourages collaboration and innovation
Company Specialties:
- Credit Lines
- Rent Payment Assistance
- Education Financing
- Financial Services
Company Website: careers.cred.club
ASSUMPTION: CRED's focus on trust, respect, and exceptional customer experience makes it an attractive employer for candidates seeking a meaningful and impactful role in the fintech industry.
📊 Role Analysis
Career Level: Junior to Mid-Level - This role is suitable for candidates with 6 months to 1.5 years of experience in product management or growth roles, looking to gain experience and grow within the organization.
Reporting Structure: This role reports directly to the Head of Growth or a similar senior leadership position within the company.
Work Arrangement: On-site with occasional remote work flexibility - This role requires regular on-site presence to collaborate effectively with cross-functional teams but offers some flexibility for remote work.
Growth Opportunities:
- Advancement to senior growth roles or management positions within the company
- Expansion of responsibilities and leadership opportunities as the company grows
- Potential to work on diverse projects and gain experience in various aspects of the business
ASSUMPTION: This role offers significant growth potential for candidates eager to learn, adapt, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace - CRED's office is designed to foster creativity, collaboration, and productivity, with state-of-the-art facilities and amenities.
Office Location(s): Bengaluru, Karnataka, India - CRED's headquarters is located in Bengaluru, with potential for expansion to other locations in the future.
Geographic Context:
- Bengaluru is the capital city of Karnataka and the third-largest tech hub in the world, offering a vibrant and dynamic work environment
- The city is known for its diverse culture, rich history, and numerous tourist attractions
- Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Standard working hours with occasional flexibility for remote work - This role follows a typical Monday-Friday work schedule, with some flexibility for remote work as needed.
ASSUMPTION: Bengaluru's thriving tech industry and vibrant culture make it an attractive location for professionals seeking a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final round with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork
- Initiative and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CRED's mission and values in your application materials
- Prepare examples of past campaigns or projects that showcase your growth and optimization skills
ATS Keywords: Growth, Product Management, A/B Testing, Campaign Optimization, Data Analysis, User Understanding, Cross-Functional Collaboration, Financial Services
ASSUMPTION: CRED's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Mixpanel
- SQL
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates seeking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Build Great for the Good
- Customer Obsessed
- Ownership
- Bias for Action
- Continuous Learning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How do you embody CRED's value of 'Build Great for the Good' in your daily work?
- Describe a time when you used data to drive a decision or optimize a process
- How do you handle setbacks or challenges in a fast-paced, dynamic environment?
ASSUMPTION: Candidates who align with CRED's values and work style are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing multiple competing priorities and stakeholders in a fast-paced environment
- Adapting to a dynamic and evolving work environment
- Balancing data-driven decision making with creative and innovative thinking
- Navigating a competitive and rapidly growing industry
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, resilient, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on in-app channels and A/B testing to optimize business KPIs
- This role requires a strong analytical skillset and a focus on data-driven decision making, similar to data analyst or data scientist positions
- Compared to other growth roles, this position offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other positions.
📝 Sample Projects
- Developing and executing a campaign to increase user engagement with a new in-app feature
- Conducting A/B tests to optimize push notification open rates and click-through rates
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the most significant challenges facing the growth team in the next 6-12 months, and how can this role help address them?
- How does CRED support the professional development and growth of its employees?
- What is the company's approach to cross-functional collaboration and stakeholder management?
- How does CRED measure the success of its growth initiatives, and how can this role contribute to that process?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the growth opportunities available to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.cred.club
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of past campaigns or projects that showcase your growth and optimization skills
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
