Growth and Community Lead

📌 Core Information

🔹 Job Title: Growth and Community Lead

🔹 Company: Amartha

🔹 Location: South Jakarta, Indonesia

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing marketing initiatives to drive customer acquisition and retention
• Leading digital adoption efforts for the mobile app and specific products
• Overseeing performance marketing campaigns and customer lifecycle initiatives
• Collaborating with various teams to align marketing strategies with product roadmaps
• Using data insights to optimize acquisition and engagement efforts across channels

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute growth marketing strategies across assigned products and the mobile app

✅ Increase active user base and drive transaction frequency for key products

✅ Identify and address barriers to digital engagement, tailoring initiatives for different customer segments

✅ Monitor customer behavior and campaign performance using analytics

✅ Generate insights to inform future strategies and enhance ROI

ASSUMPTION: This role involves a mix of strategic planning, campaign management, and data analysis, with a focus on driving user growth and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 6 years of experience in financial services, fintech, or digital-first companies

Required Skills:

• Proven success in growing digital products or financial services offerings
• Previous experience in product management, marketing, business development, or sales management
• Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills

Preferred Skills:

• Experience in lending products, investment products, or payment products
• Fluency in Indonesian and English

ASSUMPTION: Candidates with a strong background in fintech or financial services, along with proven experience in growth marketing and data analysis, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on industry standards for similar roles in Indonesia)

Benefits:

• Health insurance
• Retirement plan
• Employee stock ownership plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Indonesia, with consideration for the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amartha operates in the financial services industry, focusing on micro-business lending, alternative investments, and digital financial services.

Company Size: Amartha has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Amartha was founded in 2010 and has since grown to support over 2.7 million entrepreneurs across Indonesia.

Company Description:

• Empowers micro-businesses across Indonesia through lending, funding, and payment services
• Focuses on digital solutions and innovation to enhance accessibility and user experience
• Committed to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion

Company Specialties:

• Micro and small business lending
• Alternative investments
• Big data credit scoring
• Technology and fintech
• Women empowerment and impact investing

Company Website: amartha.com

ASSUMPTION: Amartha's focus on technology, innovation, and digital solutions makes it an attractive employer for candidates interested in fintech and financial services.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing and works closely with business units, product, and customer experience teams

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on cross-functional projects and expand skillset
• Career progression within Amartha's growing marketing and product teams

ASSUMPTION: This role offers opportunities for professional growth and development within Amartha's expanding marketing and product teams.

🌍 Location & Work Environment

Office Type: Amartha's headquarters is located in South Jakarta, with a modern and collaborative work environment

Office Location(s): Jl. TB Simatupang No.18, RT.2/RW.1, Cilandak Barat, Kec. Cilandak, Jakarta Selatan, Jakarta 12430, ID

Geographic Context:

• South Jakarta is a bustling and vibrant area with numerous amenities and entertainment options
• Easy access to public transportation and major highways
• Close proximity to international schools and hospitals

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Amartha's South Jakarta office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Amartha's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your past growth marketing initiatives and their outcomes
• Research Amartha's mission, values, and recent projects to demonstrate your enthusiasm and fit

ATS Keywords: Growth Marketing, Customer Acquisition, Digital Adoption, Performance Marketing, Data Analysis, Cross-Functional Collaboration, Customer Engagement, Lifecycle Management, Product Management, Business Development, Sales Management, Digital Solutions, Innovation, User Experience, Marketing Strategy, Transaction Frequency

ASSUMPTION: Amartha's hiring process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on growth marketing and digital adoption initiatives.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Candidates should have experience with marketing analytics tools, social media platforms, and marketing automation software, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Integrity
• Innovation
• Collaboration
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Empathetic and compassionate

Self-Assessment Questions:

• How do you embody Amartha's values in your daily work?
• How do you approach digital adoption and customer engagement in a diverse and inclusive environment?
• How do you balance strategic thinking with hands-on execution in your marketing initiatives?

ASSUMPTION: Candidates should demonstrate a strong alignment with Amartha's values and a willingness to work in a dynamic, collaborative, and data-driven environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Addressing digital adoption barriers for diverse customer segments
• Balancing strategic planning with hands-on campaign execution
• Working in a large and growing organization with evolving priorities

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to changes in a dynamic and growing organization.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital adoption and customer engagement
• Compared to other growth marketing roles, this position places a greater emphasis on data analysis and customer lifecycle management
• Career progression in Amartha's marketing and product teams may involve expanding into related roles, such as product management or business development

ASSUMPTION: Candidates should consider the unique aspects of this role, particularly its focus on digital adoption and customer engagement, when comparing it to other marketing or growth positions.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive user acquisition and engagement for Amartha's mobile app
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Collaborating with product and business development teams to launch a new lending product and drive customer adoption

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Growth and Community Lead role at Amartha.

❓ Key Questions to Ask During Interview

• How does this role fit into Amartha's overall growth strategy and product roadmap?
• What are the key priorities for this role in the first 90 days?
• How does Amartha support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role address them?
• How does Amartha foster a culture of diversity, equity, and inclusion, and what role does this position play in that effort?

ASSUMPTION: These interview questions are designed to assess the strategic fit, priorities, and growth opportunities for the Growth and Community Lead role at Amartha.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, digital adoption, and data analysis
• Prepare examples of your past growth marketing initiatives and their outcomes
• Research Amartha's mission, values, and recent projects to demonstrate your enthusiasm and fit
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.