📌 Core Information
🔹 Job Title: Growth and Lifecycle Lead (12 month contract)
🔹 Company: Lendi Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic lead for customer funnel orchestration
- Cross-functional collaboration with Product, Data, and Growth teams
- Management of a team of journey managers, specialists, and a Marketing Cloud Engineer
- Data-driven decision making and continuous improvement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data and commercial outcomes.
📋 Key Responsibilities
✅ Own the orchestration of leads through the customer funnel, ensuring timely and accurate routing to sales based on performance models, customer signals, and strategic rules
✅ Monitor and maintain the health of lead pipelines, proactively identifying and resolving breaks in the system
✅ Build and maintain data logic layers and queries that drive personalisation, segmentation, and call file creation
✅ Own reporting and analytics across CRM, product analytics, and marketing automation platforms
✅ Collaborate with cross-functional teams to iterate on customer rules, scoring logic, and routing strategies
✅ Act as the internal expert for customer targeting, call file prioritisation, and marketing automation logic
✅ Drive key martech projects and support broader growth initiatives
✅ Lead a capable team to deliver business impact
ASSUMPTION: This role involves managing complex systems with many dependencies and fast-changing business needs, requiring a strategic mindset and a bias for action.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Marketing Ops and Data-Driven CRM roles, with RevOps experience being desirable
Required Skills:
- Proven experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo)
- Strong data wrangling skills and working knowledge of martech/data pipelines
- Experience in high-volume B2C or B2B2C environments (e.g., mortgage, proptech, fintech)
- Proven ability to manage complex systems with many dependencies and fast-changing business needs
- Strategic mindset with a bias for action and a commercial lens
- Experience leading teams and delivering outcomes through people and stakeholder alignment
Preferred Skills:
- Experience with end-to-end personalisation martech (e.g., Marketing Cloud Personalisation, Salesforce Marketing Cloud)
- CDP management experience
ASSUMPTION: Given the role's focus on data-driven decision making and system management, candidates with a strong analytical background and experience in marketing automation platforms will be most successful.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (pro-rated for the 12-month contract)
Benefits:
- Hybrid working arrangement
- Holistic wellbeing programs
- Generous paid parental leave
- Loyalty leave
- Wellness initiatives
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Australian financial services industry, considering the experience level and contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Mortgage Broking)
Company Size: 1,001-5,000 employees (Lendi Group)
Founded: 1992 (Aussie Home Loans, now part of Lendi Group)
Company Description:
- Lendi Group is a market-leading digital platform business focused on transforming the home loan industry
- Operates Aussie Home Loans, the country's #1 retail mortgage broker, and Lendi, Australia's #1 digital mortgage brand
- Together, with its national network of approximately 1,300 brokers and 230 retail stores, the Lendi Group brands give all Australians the power of choice in one of life's biggest financial decisions
Company Specialties:
- Mortgage Broking
- Home Loans
- Personal Loans
- Insurance
Company Website: aussie.com.au
ASSUMPTION: Lendi Group's focus on innovation and growth creates an environment where successful candidates can drive meaningful change and expand their leadership capabilities.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Growth and Revenue Operations and manages a team of journey managers, specialists, and a Marketing Cloud Engineer
Work Arrangement: Hybrid (2-3 days per week on-site)
Growth Opportunities:
- Potential to expand leadership capabilities and accelerate career growth in a fast-growing, purpose-driven organisation
- Opportunity to shape the future of a transformative company in the home loan industry
ASSUMPTION: Given the contract nature of this role, candidates should be open to short-term opportunities with the potential for long-term growth within the organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is Australia's largest city and economic hub, offering a vibrant culture, diverse communities, and numerous employment opportunities
- The CBD location provides easy access to public transportation, shopping, dining, and entertainment options
- Lendi Group fosters a hybrid work environment, promoting work-life balance and meaningful connection among team members
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The hybrid work arrangement allows for flexibility and better work-life balance, while the CBD location offers convenient access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager and/or team members
- Final interview with the Head of Growth and Revenue Operations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and stakeholder management
- Technical proficiency in marketing automation platforms and data wrangling
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills, focusing on marketing automation, data-driven decision making, and team leadership
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic mindset, and ability to manage complex systems
- Research Lendi Group and Aussie Home Loans to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing Operations, Data-Driven CRM, RevOps, Marketing Automation, Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, Data Wrangling, Martech, B2C, B2B2C, Strategic Mindset, Team Leadership, Stakeholder Alignment
ASSUMPTION: Given the competitive nature of the Australian job market, candidates should focus on demonstrating their unique value proposition and cultural fit during the application and interview process.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe Campaign
- Braze
- Marketo
- Amplitude
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and platforms will be essential for success in this role, as they are integral to the day-to-day responsibilities and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- We Are Stronger United
- Act Like You Own It
- Keep Home Loans Human
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
- Are you comfortable managing complex systems and driving data-driven decisions?
- Do you enjoy collaborating with diverse teams and influencing stakeholders to achieve common goals?
ASSUMPTION: Candidates who align with Lendi Group's core values and work style will be most successful in this role, as they will be better equipped to navigate the fast-changing environment and drive meaningful impact.
⚠️ Potential Challenges
- Managing a complex ecosystem of marketing automation, CRM integrations, data pipelines, and dynamic routing logic
- Balancing strategic thinking with hands-on execution to ensure excellence in execution
- Adapting to a fast-paced, evolving environment with shifting priorities
- Collaborating effectively with cross-functional teams and stakeholders to drive growth initiatives
ASSUMPTION: These challenges are inherent to the role's focus on strategic decision making, system management, and cross-functional collaboration, and successful candidates will possess the skills and mindset to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on customer funnel orchestration and cross-functional collaboration within the mortgage broking industry
- Compared to similar roles in other industries, this position requires a strong understanding of mortgage broking and the home loan industry
- Career progression in this role may involve expanding leadership capabilities and moving into broader growth or operations roles within Lendi Group
ASSUMPTION: Given the unique nature of this role and the specific requirements of the mortgage broking industry, candidates with relevant experience and a strong understanding of the home loan market will be best suited for success.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve sales prioritisation and conversion rates
- Optimising marketing automation workflows to reduce lead leakage and improve customer experience
- Collaborating with the Product team to enhance the customer journey and drive user engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a balance of data-driven decision making, cross-functional collaboration, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current lead orchestration strategy and how this role will evolve it?
- How does this role collaborate with the Product, Data, and Growth teams, and what are the key priorities for these partnerships?
- What are the most significant challenges facing the lead orchestration system, and how can this role address them?
- How does Lendi Group support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role's priorities, challenges, and opportunities for growth, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on marketing automation, data-driven decision making, and team leadership
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic mindset, and ability to manage complex systems
- Research Lendi Group and Aussie Home Loans to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
