📌 Core Information
🔹 Job Title: Growth and Lifecycle Lead
🔹 Company: Lendi Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic lead for customer lifecycle and growth
- Cross-functional collaboration with Product, Data, and Growth teams
- Management of a team of journey managers, specialists, and a Marketing Cloud Engineer
- Optimization of lead routing and prioritization strategies
- Data-driven decision making and analytics
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data and commercial acumen.
📋 Key Responsibilities
✅ Own the orchestration of leads through the customer funnel, ensuring timely, accurate routing to sales based on performance models, customer signals, and strategic rules
✅ Monitor and maintain the health of lead pipelines, proactively identifying and resolving breaks in the system
✅ Build and maintain data logic layers and queries that drive personalisation, segmentation, and call file creation
✅ Own reporting and analytics across CRM, product analytics, and marketing automation platforms
✅ Build journeys and activities in Salesforce marketing cloud and/or marketing cloud personalisation from time to time
✅ Collaborate with cross-functional teams to iterate on customer rules, scoring logic, and routing strategies
✅ Act as the internal expert for customer targeting, call file prioritisation, and marketing automation logic
✅ Drive key martech projects and support broader growth initiatives
✅ Lead a capable team to deliver business impact
ASSUMPTION: This role involves managing a complex ecosystem of marketing automation, CRM integrations, data pipelines, and dynamic routing logic.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Marketing Operations and/or Data-Driven CRM roles. RevOps experience is desirable.
Required Skills:
- Proven experience with marketing automation platforms such as Salesforce marketing cloud, Adobe Campaign, Braze, or Marketo
- Strong data wrangling skills and a working knowledge of martech/data pipelines
- Experience in high-volume B2C or B2B2C environments (e.g., mortgage, proptech, fintech)
- Proven ability to manage complex systems with many dependencies and fast-changing business needs
- Strategic mindset with a bias for action and a commercial lens
- Experience leading teams and delivering outcomes through people and stakeholder alignment
Preferred Skills:
- Experience with end-to-end personalisation martech such as Marketing Cloud Personalisation and Salesforce Marketing Cloud
- CDP management experience
ASSUMPTION: Given the role's focus on data and systems, candidates with a strong analytical background and experience in marketing automation platforms will be highly sought after.
💰 Compensation & Benefits
Salary Range: Based on the role's experience level and the company's size, the estimated salary range is AU$120,000 - AU$160,000 per annum. This is an estimate and the actual salary may vary based on the candidate's skills and experience.
Benefits:
- Hybrid working arrangement
- Holistic wellbeing programs
- Generous paid parental leave
- Loyalty leave
- Wellness initiatives
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. The actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Lendi Group is a market-leading digital platform business focused on transforming the home loan industry
- Operates Aussie Home Loans, the iconic Aussie brand, and Lendi, Australia's #1 digital mortgage brand
- Together with its national network of approximately 1,300 brokers and 230 retail stores, Lendi Group brands give all Australians the power of choice and confidence in one of life's biggest financial decisions
Company Specialties:
- Mortgage Broking
- Home Loans
- Personal Loans
- Insurance
Company Website: www.aussie.com.au
ASSUMPTION: Lendi Group operates as a family-style business, with a strong focus on customer-centricity and innovation.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Head of Growth and Revenue Operations
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow into a permanent role or take on additional responsibilities within the growth team
- Opportunities to work on high-impact projects and drive business growth
- Exposure to cross-functional teams and stakeholders, fostering professional development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's growth strategy.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney, New South Wales, Australia
- Diverse and multicultural city with a population of over 5 million
- Thriving financial services industry with numerous job opportunities
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the growth team and relevant stakeholders
- Final interview with the Head of Growth and Revenue Operations
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Cross-functional collaboration and stakeholder management
- Technical skills in marketing automation and CRM
Application Tips:
- Highlight relevant experience in marketing operations, data-driven CRM, and marketing automation platforms
- Demonstrate a strong understanding of customer lifecycle management and growth strategies
- Showcase your ability to manage complex systems and drive business impact
ATS Keywords: Marketing Operations, Data-Driven CRM, RevOps, Marketing Automation, Salesforce Marketing Cloud, Data Wrangling, B2C, B2B2C, Strategic Mindset, Team Leadership, Stakeholder Alignment
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Marketing Cloud Personalisation
- Salesforce CRM
- Amplitude (product analytics)
- Data pipelines and ETL tools (e.g., Talend, Informatica)
ASSUMPTION: The candidate should have experience with marketing automation platforms, CRM systems, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- We Are Stronger United
- Act Like You Own It
- Keep Home Loans Human
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Commercial and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a strong focus on data and results?
- Are you comfortable managing complex systems and collaborating with cross-functional teams?
- Do you align with the company's core values and cultural principles?
ASSUMPTION: Lendi Group values candidates who are strong problem solvers, data-driven, and able to work effectively in a collaborative, cross-functional environment.
⚠️ Potential Challenges
- Managing a complex ecosystem of marketing automation, CRM integrations, and data pipelines
- Balancing strategic thinking with hands-on execution
- Working with fast-changing business needs and priorities
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: The role's complexity and fast-paced nature may present challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data, systems, and customer lifecycle management
- Compared to other marketing operations roles, this position offers significant strategic influence and cross-functional collaboration
- Career progression may include opportunities to move into a permanent role or take on additional responsibilities within the growth team
ASSUMPTION: This role offers a unique blend of strategic influence, cross-functional collaboration, and hands-on execution, setting it apart from traditional marketing roles.
📝 Sample Projects
- Optimizing lead routing and prioritization strategies to improve conversion rates
- Developing and implementing data-driven customer segmentation and personalisation strategies
- Collaborating with product and data teams to refine customer rules, scoring logic, and routing strategies
ASSUMPTION: Sample projects will involve data analysis, strategic thinking, and cross-functional collaboration to drive business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current lead routing and prioritization strategies, and how they have evolved over time?
- How does this role collaborate with other growth and revenue operations functions, such as data and product teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lendi Group support the professional development and growth of its employees?
- What are the key challenges facing the growth team, and how can this role contribute to addressing them?
ASSUMPTION: Interview questions should focus on understanding the role's strategic context, cross-functional collaboration, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interview questions by researching Lendi Group's industry, company, and role-specific insights
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
