📌 Core Information
🔹 Job Title: Growth and Lifecycle Manager
🔹 Company: Wahed
🔹 Location: London, United Kingdom
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing 360-degree growth marketing strategies to drive customer acquisition, engagement, and retention.
- Creating and optimizing content for various marketing channels, including email marketing, social media, SEO/SEM, content marketing, and paid advertising.
- Analyzing customer behavior and traffic data to develop and execute end-to-end campaigns, and creating reports for analyzing key metrics.
- Leveraging growth hacking frameworks such as AARRR (Acquisition, Activation, Retention, Referral, Revenue) to maximize business growth.
ASSUMPTION: This role requires a strong focus on execution and deployment, with a data-driven approach to marketing strategies.
📋 Key Responsibilities
✅ Developing and executing 360-degree growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
✅ Designing and creating efficient landing pages, content infographics, and dynamic assets such as tools and simulators.
✅ Wireframing, developing wireframes in CMS systems, and deploying content using the CMS system, with a strong understanding of front-end web development languages such as HTML and JavaScript.
✅ Analyzing customer behavior and traffic data to develop and execute end-to-end campaigns, creating reports for analyzing key metrics, and developing sharp insights.
✅ Leveraging awareness, consideration, conversion funnels, and executing on creating content for each funnel, measuring performance, and optimizing through continuous A/B testing.
✅ Deploying content across various marketing channels to maximize brand visibility, engagement, and generate qualified leads.
✅ Utilizing growth hacking business frameworks such as AARRR to develop and execute growth strategies across all stages of the user lifecycle.
ASSUMPTION: This role involves a high level of creativity, analytical thinking, and strong project management skills to effectively collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience of 2-5 years in growth hacking, digital marketing, or a similar role.
Required Skills:
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Proficiency in marketing analytics and data-driven decision-making, with experience using Google Analytics, Mixpanel, or similar tools.
- Solid understanding of conversion rate optimization (CRO) principles and best practices.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Results-oriented mindset with a focus on driving measurable business growth.
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
Preferred Skills:
- Experience with front-end web development languages such as HTML and JavaScript.
- Familiarity with the AARRR growth hacking framework.
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving business growth through innovative marketing strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Estimated, based on industry standards for mid-senior level roles in London's financial services sector)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the company.
- Dynamic and international work environment with a passionate team.
Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on ethical and Shariah-compliant digital investment platforms.
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2017, with a relatively short history in the industry, offering opportunities for early-stage influence and growth.
Company Description:
- Wahed is an ethical and Shariah-compliant digital investment platform, providing access to diversified portfolios to residents of the UK, US, Malaysia, and the UAE.
- The company aims to reduce financial inequality and exclusion by building world-leading financial products and services.
- Wahed operates with a digital-first and truly international culture, offering a fascinating immersion into the world of FinTech and Islamic finance.
Company Specialties:
- Ethical and Shariah-compliant investment products.
- Digital wealth management and financial services.
- Growth and customer acquisition strategies in the financial services industry.
Company Website: wahed.com
ASSUMPTION: Wahed's focus on ethical and Shariah-compliant investment products sets it apart in the competitive financial services industry, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, design, and engineering.
Work Arrangement: On-site, with a focus on collaboration and face-to-face interaction within the London office.
Growth Opportunities:
- Progression to senior or management roles within the marketing department, as the company continues to grow and expand.
- Expansion into new markets and product offerings, providing opportunities for increased responsibility and impact.
- Professional development and skill-building opportunities, as the company invests in its employees' growth and success.
ASSUMPTION: This role offers significant growth potential, as Wahed continues to expand its customer base and product offerings in the competitive financial services industry.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space, fostering a dynamic and international work environment.
Office Location(s): 87 Baker Street, London, England W1U 6RJ, GB
Geographic Context:
- London, a global financial hub, offering ample opportunities for networking and professional growth within the industry.
- Central location, with easy access to public transportation and amenities.
- Vibrant and multicultural city, providing a diverse range of cultural experiences and activities.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional flexibility for project demands.
ASSUMPTION: Wahed's central London location offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development within the financial services industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the HR department.
- In-depth interview with the hiring manager and/or team members.
- Final interview with the Head of Marketing or another senior team member.
Key Assessment Areas:
- Digital marketing skills and experience.
- Data analysis and interpretation abilities.
- Creativity and innovation in marketing strategies.
- Project management and organizational skills.
- Communication and interpersonal skills, with a focus on collaboration and teamwork.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Include specific examples of successful marketing campaigns or projects you've worked on, emphasizing your role and the results achieved.
- Demonstrate your understanding of Wahed's unique value proposition and how your skills and experience align with the company's mission and goals.
ATS Keywords: Growth marketing, customer acquisition, customer retention, digital marketing, content creation, web development, data analysis, conversion rate optimization, project management, communication, interpersonal skills, marketing analytics, SEO, SEM, email marketing, social media, AARRR, financial services, fintech, ethical investing, Shariah-compliant
ASSUMPTION: Wahed's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying strong performers with a passion for driving business growth through innovative marketing strategies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or Zoho CRM).
- Analytics tools (e.g., Google Analytics, Mixpanel, or Adobe Analytics).
- Content creation tools (e.g., Canva, Adobe Creative Suite, or Sketch).
- Web development tools (e.g., HTML, JavaScript, and CMS systems like WordPress or Drupal).
ASSUMPTION: Candidates should have experience with relevant marketing, analytics, and content creation tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business.
- Innovation: Embracing creativity and continuous improvement to drive growth and success.
- Collaboration: Fostering a culture of teamwork and mutual support to achieve common goals.
Work Style:
- Dynamic and fast-paced, with a focus on execution and results.
- Data-driven, with a strong emphasis on analytics and continuous learning.
- Collaborative, with a emphasis on teamwork and cross-functional collaboration.
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through innovative marketing strategies?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on execution and results?
- Do you thrive in a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration?
ASSUMPTION: Candidates who align with Wahed's core values and work style will be well-positioned for success in this role and within the company.
⚠️ Potential Challenges
- Competitive financial services industry, requiring continuous innovation and adaptation to maintain a competitive edge.
- Fast-paced work environment, with a focus on execution and results, which may demand flexibility and adaptability.
- Collaborative work environment, requiring strong communication and interpersonal skills to effectively work with cross-functional teams.
- London's competitive job market, with a large pool of talented candidates vying for limited opportunities.
ASSUMPTION: Candidates should be prepared to navigate the competitive financial services industry and London job market, with a strong focus on continuous learning, adaptation, and collaboration to drive business growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth hacking and data-driven decision-making, with a strong emphasis on execution and results.
- In the competitive financial services industry, this role requires a unique blend of digital marketing, analytics, and project management skills to drive business growth and success.
- Career progression in this role may involve expanding into senior or management positions within the marketing department, as the company continues to grow and expand.
ASSUMPTION: This role offers a unique opportunity to leverage digital marketing skills and experience to drive business growth and success in the competitive financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to drive customer acquisition and engagement for a new ethical investment product launch.
- Analyzing customer behavior and traffic data to optimize conversion funnels and maximize revenue growth for an existing investment portfolio.
- Creating and deploying dynamic content assets, such as tools and simulators, to enhance user engagement and retention within the Wahed investment platform.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Growth and Lifecycle Manager, requiring a strong focus on creativity, analytics, and execution to drive business growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing funnel and customer journey for Wahed's investment products, and how this role will contribute to its optimization?
- How does Wahed differentiate itself from competitors in the ethical and Shariah-compliant investment space, and how can this role help to maintain and enhance that competitive advantage?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in each of these timeframes?
- How does Wahed support the professional development and growth of its employees, and what opportunities exist for career progression within the marketing department?
- What is the company's approach to data-driven decision-making, and how can this role contribute to the continuous improvement of marketing strategies and tactics?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of Wahed's unique value proposition, marketing strategy, and approach to data-driven decision-making, as well as their ability to contribute to the company's continued growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on Wahed's unique value proposition and mission.
- Prepare examples of successful marketing campaigns or projects you've worked on, emphasizing your role and the results achieved.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
