📌 Core Information
🔹 Job Title: Manager, Growth Marketing
🔹 Company: Mammoth Brands
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling growth marketing efforts across Harry’s and Flamingo
- Strategizing, executing, and optimizing performance marketing campaigns
- Driving efficient new customer acquisition and improving customer lifetime value (LTV)
- Collaborating cross-functionally with various teams and external vendors
- Identifying and expanding into new digital channels
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and hands-on execution. The ideal candidate will thrive in a data-driven environment and be comfortable working with complex omni-channel attribution models.
📋 Key Responsibilities
✅ Define strategy, manage, and efficiently scale customer acquisition across multiple channels
✅ Lead and perform campaign planning, execution, and optimization to deliver sales and ROI targets
✅ Set and manage monthly and yearly goals for profitable growth in new customer acquisition
✅ Track and report on performance, identifying key wins and learnings to advise future campaigns
✅ Identify opportunities to expand into new digital channels
✅ Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
✅ Track emerging trends and identify new, innovative ways to evolve growth marketing strategy
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-3+ years in management consulting, strategy & operations, technology, or a similar field
Required Skills:
- Proven track record of success in strategic and analytical roles
- Intensely data-driven approach to solving problems
- Persistent desire to look for opportunities through data analysis
- Motivated by learning and mastering new things
- Experience working with complex omni-channel attribution models
Preferred Skills:
- Experience in the consumer packaged goods (CPG) industry
- Familiarity with Google, Display, and Affiliate channels
- Strong communication and presentation skills
ASSUMPTION: While experience in the CPG industry is not required, it would be beneficial for understanding the unique challenges and opportunities within this sector.
💰 Compensation & Benefits
Salary Range: $120,400 - $150,000 per year (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical after 5, 10, or 15 years of service
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time, with flexible hours and the option to work remotely on days not in the office
ASSUMPTION: The salary range provided is based on the company's size and industry standards. Final compensation offers will be based on the candidate's location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 501-1,000 employees (Medium-sized company with a growing portfolio of brands)
Founded: 2013 (as Harry’s Inc.)
Company Description:
- Mammoth Brands is a modern consumer packaged goods (CPG) company behind category-leading brands Harry’s, Flamingo, Lume, and Mando
- Driven by a mission to “Create Things People Like More,” focusing on improving product experiences, company culture, and community impact
- Committed to diversity, equity, and inclusion, providing equal employment opportunities and fostering a culture where everyone can thrive
Company Specialties:
- Building and scaling modern CPG brands
- Direct-to-consumer (DTC) marketing and e-commerce
- Data-driven decision making and continuous innovation
Company Website: mammothbrands.com
ASSUMPTION: Mammoth Brands' focus on data-driven decision making and continuous innovation creates an environment where the ideal candidate can grow and learn.
📊 Role Analysis
Career Level: Mid-level management (Manager, Growth Marketing)
Reporting Structure: Reports directly to the Director of Growth Marketing
Work Arrangement: Hybrid (In-office Tue, Wed, Thu; remote on other days)
Growth Opportunities:
- Potential to expand the role's scope as the company grows and adds new brands
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to transition into a more senior role or take on additional responsibilities as the company evolves
ASSUMPTION: This role offers growth opportunities as the company continues to expand its portfolio of brands and enters new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 70,000 square foot SoHo office in New York, NY
Geographic Context:
- New York, NY is a major hub for the CPG industry, offering ample networking and professional development opportunities
- The SoHo neighborhood is known for its vibrant arts and cultural scene, as well as its proximity to various amenities and public transportation
- The office is located in a bustling, walkable area with numerous restaurants, shops, and parks nearby
Work Schedule: Full-time, with flexible hours and the option to work remotely on days not in the office
ASSUMPTION: The office's central location and modern amenities create a convenient and enjoyable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and situational interview with the growth marketing team
- Final interview with the director of growth marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Campaign planning and execution expertise
- Cross-functional collaboration and communication skills
- Adaptability and willingness to learn in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the CPG industry and Mammoth Brands' mission
- Showcase your ability to balance strategic thinking with hands-on execution
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with data-driven decision making
ATS Keywords: Growth Marketing, Performance Marketing, Customer Acquisition, Omni-Channel Strategy, Data Analysis, Campaign Planning, Creative Problem Solving, Analytics, Digital Marketing, Attribution Models, Cross-Functional Collaboration, Trend Analysis, Risk Management, Execution, Optimization
ASSUMPTION: Mammoth Brands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the right people.
🛠️ Tools & Technologies
- Google Ads
- Display advertising platforms
- Affiliate marketing networks
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate should have experience with relevant marketing channels, data analysis tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Create Things People Like More
- Challenge the Status Quo
- Data-Driven Decisions
- Continuous Learning and Improvement
- Inclusive and Collaborative Culture
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven and analytical approach
- Focus on continuous learning and improvement
- Inclusive and supportive company culture
Self-Assessment Questions:
- How do you approach challenging the status quo in your current or previous roles?
- Can you describe a time when you used data to drive a strategic decision or improve a process?
- How do you balance strategic thinking with hands-on execution in your work?
ASSUMPTION: Mammoth Brands values candidates who are passionate about their mission, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously may require strong project management skills
- Working with complex omni-channel attribution models may present a learning curve for candidates without relevant experience
- Balancing strategic thinking with hands-on execution can be challenging, especially in a fast-paced environment
- Collaborating with various teams and external vendors may require strong communication and interpersonal skills
ASSUMPTION: The ideal candidate should be comfortable working in a dynamic, fast-paced environment and have strong project management, communication, and interpersonal skills.
📈 Similar Roles Comparison
- Unlike traditional CPG companies, Mammoth Brands focuses on direct-to-consumer (DTC) marketing and e-commerce, offering unique opportunities for growth and innovation
- This role requires a balance of strategic thinking and hands-on execution, which may differ from other marketing management roles
- Career paths within Mammoth Brands may vary depending on the specific brand and team, offering opportunities for growth and development
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, making it distinct from other marketing management positions.
📝 Sample Projects
- Developing and executing a multi-channel customer acquisition campaign to drive new user growth for Harry’s or Flamingo
- Analyzing customer data to identify trends and optimize marketing strategies for improved LTV
- Collaborating with cross-functional teams to launch a new product or brand, managing marketing efforts from ideation to launch
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the ideal candidate may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Harry’s and Flamingo?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the growth marketing team collaborate with other departments, such as product, lifecycle & engagement, and brand marketing?
- What opportunities are there for professional growth and development within this role and the company?
- How does Mammoth Brands support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with data-driven decision making
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
