📌 Core Information
🔹 Job Title: Growth and Marketing Lead
🔹 Company: Duet
🔹 Location: New York, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Healthcare, Business Development
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (NYC or San Francisco Bay Area)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive go-to-market sales and marketing strategy
- Building and maintaining relationships with prospective NP clients
- Creating compelling business cases and marketing materials
- Navigating practices from sales engagement through on-boarding
- Prospecting commercial partnerships and helping shape Duet’s commercial strategy
ASSUMPTION: This role requires a strong understanding of both sales and marketing strategies, as well as experience working with healthcare providers.
📋 Key Responsibilities
✅ Develop and implement a comprehensive go-to-market sales and marketing strategy
✅ Build and maintain relationships with prospective NP clients
✅ Create compelling business cases and marketing materials
✅ Navigate practices from sales engagement through on-boarding
✅ Prospect commercial partnerships and help shape Duet’s commercial strategy
✅ Collaborate with cross-functional teams to evaluate product effectiveness
ASSUMPTION: This role requires strong communication skills, strategic thinking, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 3-5+ years in business development, consulting, or sales
Required Skills:
- Proven experience in business development or sales
- Prior healthcare experience (required)
- Excellent communication and presentation skills
- Ability to work in a dynamic environment and collaborate effectively
- Strong project management skills
Preferred Skills:
- Experience working with providers
- Familiarity with healthcare industry trends
- Bilingual or multilingual skills (a plus)
ASSUMPTION: Candidates with a background in healthcare or healthcare consulting may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for similar roles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically primary care
Company Size: Small (11-50 employees) - Duet offers a dynamic and collaborative work environment where employees have a significant impact on the company's growth and success.
Founded: 2023 - Duet is a well-funded seed-stage company led by experienced entrepreneurs and Nurse Practitioners, backed by investors like Kairos HQ and Lerer Hippeau.
Company Description:
- Duet empowers Nurse Practitioners (NPs) to lead their own practices, closing the gap in access while keeping care local
- The company provides a vertically integrated platform for NP-led practices to thrive as standalone businesses
- Duet's mission is to tackle the primary care crisis by expanding access to care and building community among NPs
Company Specialties:
- Primary care solutions
- Workflow management for NPs
- Data-driven insights for care and practice success
Company Website: joinduet.com
ASSUMPTION: Duet's focus on empowering Nurse Practitioners and expanding primary care access makes it an attractive opportunity for candidates passionate about healthcare and innovation.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity to grow professionally and make a significant impact on Duet's commercial success.
Reporting Structure: The Growth and Marketing Lead will report directly to the CEO and work closely with cross-functional teams, including operations, customer success, and strategy.
Work Arrangement: Hybrid - This role requires a presence in either NYC or the San Francisco Bay Area, with flexible remote work options.
Growth Opportunities:
- As Duet grows, there will be opportunities for the Growth and Marketing Lead to take on additional responsibilities and advance their career within the company.
- This role offers the chance to work closely with senior leadership and gain valuable experience in a fast-paced, startup environment.
- Duet's focus on innovation and data-driven decision-making provides opportunities for professional development in areas such as data analysis and strategic planning.
ASSUMPTION: The Growth and Marketing Lead will have ample opportunities to grow both personally and professionally as Duet continues to expand and refine its offerings.
🌍 Location & Work Environment
Office Type: Hybrid - Duet offers a flexible work environment with a mix of in-office and remote work options.
Office Location(s): New York, United States (NYC) and San Francisco Bay Area, United States
Geographic Context:
- New York, United States - Duet's NYC office is located in one of the world's most vibrant and diverse cities, offering a wealth of cultural, culinary, and professional opportunities.
- San Francisco Bay Area, United States - Duet's San Francisco Bay Area office is situated in a region known for its innovation, technology, and natural beauty, providing a unique blend of urban and outdoor experiences.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Duet's hybrid work environment offers employees the best of both worlds - the collaboration and energy of an office setting, combined with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the CEO and other team members
- Case study or project presentation
- Final interview with the CEO
Key Assessment Areas:
- Sales and marketing strategy development
- Communication and presentation skills
- Healthcare industry knowledge
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in business development, sales, and marketing, as well as any healthcare industry experience.
- Prepare for behavioral interview questions that focus on your ability to build relationships, create compelling business cases, and navigate complex projects.
- Be ready to discuss your understanding of Duet's mission and how your skills and experience align with the company's goals.
ATS Keywords: Business Development, Sales, Marketing Strategy, Client Relationships, Healthcare Experience, Collaboration, Communication Skills, Project Management
ASSUMPTION: Duet's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive growth and success for the company's NP-led practices.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The Growth and Marketing Lead will be expected to have a working knowledge of relevant sales and marketing tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Empowerment of Nurse Practitioners
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving growth and success
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, startup environment?
- Are you passionate about expanding access to primary care and empowering healthcare providers?
- Do you have strong communication skills and the ability to build effective relationships with a wide range of stakeholders?
ASSUMPTION: Duet seeks candidates who are aligned with the company's mission and values, and who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a small team may require adaptability and the ability to wear multiple hats.
- The healthcare industry can be complex and regulated, requiring a strong understanding of relevant laws and best practices.
- Building and maintaining relationships with prospective NP clients may require travel and a willingness to engage with diverse communities.
- The success of this role will depend on the Growth and Marketing Lead's ability to balance sales and marketing responsibilities, as well as collaborate effectively with cross-functional teams.
ASSUMPTION: The Growth and Marketing Lead will need to be proactive, adaptable, and able to navigate challenges with grace and resilience.
📈 Similar Roles Comparison
- Unlike traditional healthcare marketing roles, this position focuses on business development and sales, as well as marketing strategy.
- This role requires a strong understanding of both sales and marketing strategies, as well as experience working with healthcare providers.
- As a mid-level role in a growing startup, this position offers significant opportunities for career growth and professional development.
ASSUMPTION: Candidates should be prepared to discuss how their skills and experience differentiate them from other applicants and make them a strong fit for this unique role.
📝 Sample Projects
- Developing a comprehensive go-to-market sales and marketing strategy for Duet's NP-led practices
- Creating compelling business cases and marketing materials to engage prospective NP clients
- Prospecting commercial partnerships and evaluating their potential impact on Duet's commercial strategy
ASSUMPTION: The Growth and Marketing Lead will be expected to take ownership of these projects and drive them to successful completion, with a focus on driving growth and success for Duet's NP-led practices.
❓ Key Questions to Ask During Interview
- How does Duet support the growth and success of its NP-led practices?
- What are the key priorities for this role in the first 90 days?
- How does Duet measure the success of its sales and marketing efforts?
- What opportunities are there for professional development and growth within the company?
- How does Duet foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving success for Duet's NP-led practices.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in business development, sales, and marketing, as well as any healthcare industry experience.
- Prepare for behavioral interview questions that focus on your ability to build relationships, create compelling business cases, and navigate complex projects.
- Be ready to discuss your understanding of Duet's mission and how your skills and experience align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
