Growth and Marketing Manager (Part Time)

📌 Core Information

🔹 Job Title: Growth and Marketing Manager (Part Time)

🔹 Company: Substrakt

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth strategy and lead generation through targeted marketing campaigns
• Supporting sales enablement and pipeline development
• Delivering marketing campaigns and collaborating across teams
• Shaping product marketing and gathering insight
• Championing leadership and alignment

ASSUMPTION: This role requires a strong blend of marketing and sales skills, with a focus on driving growth and generating leads. It's ideal for someone with a commercial mindset and a passion for audience insight and campaign performance.

📋 Key Responsibilities

✅ Drive growth strategy and lead generation: Plan and deliver targeted marketing campaigns to generate awareness and interest in Substrakt’s products. Manage and nurture lead pipelines, refine audience targeting, and report on campaign performance and ROI.

✅ Support sales enablement and pipeline development: Work with the Director of Client Engagement on pitch decks, proposals, and commercial messaging. Support lead qualification, schedule demos, and act as the first point of contact for many product enquiries, ensuring a seamless experience from interest to conversion.

✅ Deliver marketing campaigns and collaborate across teams: Work alongside the Marketing & Communications Lead to plan and deliver content, campaigns, and events that support brand-wide goals and growth objectives. Help create blog posts, newsletters, case studies, and social content, and ensure alignment between product-focused and overall communications strategies.

✅ Shape product marketing and gather insight: Collaborate with the Head of Product to communicate product value clearly and compellingly. Help develop go-to-market plans for new features or releases, track product engagement data, and identify opportunities to support retention, upsell, or adoption of new features.

✅ Champion leadership and alignment: Promote Substrakt’s values, support cross-team collaboration, and contribute to planning and reporting activities. Help create a culture of transparency and continual improvement and share insights that help shape future strategies.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to work effectively across multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in both marketing and sales, ideally in a digital, product, or agency context

Required Skills:

• Proven experience in marketing and sales, with a focus on lead generation and campaign performance
• Strong cross-functional collaboration skills and an ability to bring structure to dynamic projects
• An open, inclusive mindset and a genuine interest in supporting arts and culture organizations
• Excellent communication and presentation skills
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
• Knowledge of the arts and culture sector

ASSUMPTION: Candidates with a proven track record in both marketing and sales, along with a passion for audience insight and campaign performance, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: £45,000 per year (pro rata for part-time position)

Benefits:

• Enhanced Time Off Policies
• NHS Cashback Scheme
• Monthly Wellbeing Allowance
• Professional Development Days and Budget
• Team Gatherings

Working Hours: 24 hours per week (3 days per week)

ASSUMPTION: The salary range is based on industry standards for part-time marketing and sales roles in the UK, with additional benefits to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Substrakt operates in the design services industry, focusing on creating meaningful digital experiences for arts and cultural organizations worldwide.

Company Size: Substrakt is a small company with 11-50 employees, providing a collaborative and close-knit work environment.

Founded: Substrakt was founded in 2006 and has since grown to work with cultural organizations around the world.

Company Description:

• Substrakt partners with cultural organizations to create exceptional digital experiences.
• The company is passionate about improving equality, diversity, and inclusion in tech, arts, and culture.
• Substrakt works with people they like on projects they love, with expertise in user interface (UI) and user experience (UX) design, web development, mobile application development, and digital strategy.

Company Specialties:

• User Interface (UI) & User Experience (UX) Design
• Web Development
• Mobile Application Development
• Digital Strategy

Company Website: substrakt.com

ASSUMPTION: Substrakt's focus on creating meaningful digital experiences for arts and cultural organizations makes it an attractive choice for candidates passionate about the arts and culture sector.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing and sales professional looking to make an impact in a growing company.

Reporting Structure: The Growth and Marketing Manager will report to the Marketing & Communications Lead and work closely with the Director of Client Engagement and Head of Product.

Work Arrangement: This is a part-time, remote position, with the expectation of working 3 days per week.

Growth Opportunities:

• Potential to grow into a full-time role or take on additional responsibilities as the company expands.
• Opportunities to work with a diverse range of arts and cultural organizations and contribute to meaningful projects.
• Chance to develop skills in both marketing and sales, with a focus on driving growth and generating leads.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on additional responsibilities as the company continues to grow and expand its offerings.

🌍 Location & Work Environment

Office Type: Substrakt operates a flexible, hybrid working model that supports autonomy and work-life balance.

Office Location(s): Substrakt has offices in Birmingham and London, but this role is remote and can be performed from anywhere in the United Kingdom.

Geographic Context:

• The United Kingdom offers a diverse range of arts and cultural organizations, providing ample opportunities for growth and collaboration.
• The remote work arrangement allows for greater flexibility and work-life balance.
• The United Kingdom has a well-established arts and culture sector, with a strong focus on digital innovation and engagement.

Work Schedule: The work schedule is flexible, with the expectation of working 3 days per week. The specific days can be discussed and agreed upon with the hiring manager.

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-depth interview with the Marketing & Communications Lead and Director of Client Engagement
• Final interview with the company founders

Key Assessment Areas:

• Marketing and sales experience and skills
• Campaign performance and data-driven mindset
• Cross-functional collaboration and communication skills
• Alignment with Substrakt's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience working with arts and cultural organizations.
• Be prepared to discuss your approach to lead generation, campaign performance, and commercial storytelling.
• Demonstrate your passion for supporting arts and culture organizations and your commitment to Substrakt's values.

ATS Keywords: Marketing, Sales, Lead Generation, Campaign Performance, Commercial Storytelling, Cross-Functional Collaboration, Arts and Culture, Digital Strategy, Product Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and sales skills, as well as their alignment with Substrakt's values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing toolset.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Openness
• Continual improvement

Work Style:

• Collaborative and close-knit team environment
• Focus on work-life balance and flexibility
• Support for professional development and growth

Self-Assessment Questions:

• Do you have a proven track record in both marketing and sales, with a focus on lead generation and campaign performance?
• Are you passionate about supporting arts and culture organizations and contributing to meaningful projects?
• Do you thrive in a collaborative and close-knit team environment, with a focus on work-life balance and flexibility?

ASSUMPTION: Candidates who align with Substrakt's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Balancing marketing and sales responsibilities, with a focus on driving growth and generating leads
• Working effectively across multiple teams and contributing to cross-functional projects
• Adapting to a flexible, hybrid working model and maintaining work-life balance
• Keeping up with industry trends and best practices in both marketing and sales

ASSUMPTION: These challenges can be overcome by a strong, motivated candidate with a commercial mindset and a passion for audience insight and campaign performance.

📈 Similar Roles Comparison

• This role is unique in its blend of marketing and sales responsibilities, with a focus on driving growth and generating leads for a digital services company in the arts and culture sector.
• Similar roles may be found in marketing agencies or digital consultancies, but this role offers the opportunity to work directly with arts and cultural organizations and contribute to meaningful projects.
• Career progression in this role could lead to opportunities in marketing management, sales management, or digital strategy consulting.

ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, with a focus on driving growth and generating leads for a digital services company in the arts and culture sector.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to generate awareness and interest in Substrakt's products
• Supporting the sales team in pitch decks, proposals, and commercial messaging for a major arts and culture client
• Collaborating with the Head of Product to communicate the value of a new feature release and track product engagement data

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from marketing campaign development to sales enablement and product marketing.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing and sales workflow for this role, and how it integrates with the rest of the team?
• How does Substrakt support the professional development and growth of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Substrakt approach work-life balance and flexibility, particularly for remote employees?
• What are the most rewarding and challenging aspects of working at Substrakt, according to current employees?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience working with arts and cultural organizations.
• Prepare for your interview by researching Substrakt's values, mission, and recent projects, and be ready to discuss your approach to lead generation, campaign performance, and commercial storytelling.
• If you are selected for an interview, follow up with the hiring manager one week after your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.