Growth and Revenue Operations Lead

📌 Core Information 🔹 Job Title: Growth and Revenue Operations Lead 🔹 Company: Lendi Group 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: Contract 🔹 Category: Financial Services 🔹 Date Posted: May 15, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Orchestrating leads through the customer funnel to drive revenue outcomes - Monitoring and maintaining the health of lead pipelines - Collaborating with cross-functional teams to iterate on customer rules and routing strategies - Leading a team of journey managers, specialists, and a marketing cloud engineer to deliver business impact *ASSUMPTION:* This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and stakeholder management. 📋 Key Responsibilities ✅ Own the orchestration of leads through the customer funnel, ensuring timely, accurate routing to sales based on performance models, customer signals, and strategic rules ✅ Monitor and maintain the health of lead pipelines, proactively identifying and resolving breaks in the system ✅ Build and maintain data logic layers and queries that drive personalisation, segmentation, and call file creation ✅ Collaborate with Product, Data, and Growth teams to iterate on customer rules, scoring logic, and routing strategies ✅ Own reporting and analytics across CRM, product analytics, and marketing automation platforms ✅ Act as the internal expert for customer targeting, call file prioritisation, and marketing automation logic ✅ Drive key martech projects and support broader growth initiatives ✅ Lead a capable team to deliver business impact *ASSUMPTION:* This role involves managing a complex ecosystem of marketing automation, CRM integrations, data pipelines, and dynamic routing logic. Success requires strong commercial acumen, analytical thinking, and a willingness to get hands-on when needed. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Business, Marketing, Data Science) Experience: - Strong experience in Revenue Operations, Marketing Ops, or Data-Driven CRM roles (5-10 years) - Experience in high-volume B2C or B2B2C environments (e.g., mortgage, proptech, fintech) - Proven ability to manage complex systems with many dependencies and fast-changing business needs Required Skills: - Strong data wrangling skills and a working knowledge of martech/data pipelines - Strategic mindset with a bias for action and a commercial lens - Experience leading teams and delivering outcomes through people and stakeholder alignment Preferred Skills: - Experience with end-to-end personalisation martech such as Marketing Cloud Personalisation and Salesforce Marketing Cloud - CDP management experience *ASSUMPTION:* Given the role's focus on data-driven decision making and cross-functional collaboration, candidates with a strong analytical background and experience in high-volume B2C environments are likely to be successful. 💰 Compensation & Benefits Salary Range: Based on industry standards for a senior marketing operations role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum. Benefits: - Hybrid working arrangement - Holistic wellbeing programs - Generous paid parental leave (18-26 weeks for primary carers, up to 4 weeks for secondary carers) - Loyalty leave (an additional week's leave each year after reaching 3 years' service) - Wellness initiatives with a strong focus on psychological safety Working Hours: Full-time (40 hours per week), with flexibility to work remotely some days. *ASSUMPTION:* The salary range is estimated based on market research and comparable roles in the Sydney financial services industry. The benefits listed are based on the information provided in the job description. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, specifically mortgage broking and home loans Company Size: Medium (1,001-5,000 employees) Founded: 1992 (as Aussie Home Loans, now part of Lendi Group) Company Description: - Lendi Group is a market-leading digital platform business focused on transforming the home loan industry - It operates the country's #1 retail mortgage broker (Aussie Home Loans) and the #1 digital mortgage brand (Lendi) - Together, with its national network of approximately 1,300 brokers and 230 retail stores, Lendi Group brands give all Australians the power of choice and confidence in one of life's biggest financial decisions - Lendi Group's loan book is more than AUD 100b, and it was named Australia's Aggregator of the Year for 2024 Company Specialties: - Mortgage broking - Home loans - Personal loans - Insurance Company Website: aussie.com.au *ASSUMPTION:* Lendi Group's focus on innovation, growth, and customer-centricity creates an exciting environment for professionals looking to make a significant impact in the financial services industry. 📊 Role Analysis Career Level: Senior leadership role, reporting directly to the Chief Growth Officer Reporting Structure: This role does not have direct reports but leads a team of journey managers, specialists, and a marketing cloud engineer Work Arrangement: Hybrid (on-site and remote work) Growth Opportunities: - Potential to shape the future of a fast-growing, purpose-driven company - Opportunity to work on strategic projects that drive business impact - Exposure to a wide range of stakeholders, including senior leadership, product, data, and growth teams *ASSUMPTION:* This role offers a unique opportunity to gain experience in a senior leadership capacity while also having the chance to work hands-on with complex systems and data-driven decision making. 🌍 Location & Work Environment Office Type: Hybrid (onsite and remote work) Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU Geographic Context: - Sydney is Australia's largest city and the capital of New South Wales - It is known for its vibrant culture, diverse communities, and iconic landmarks such as the Sydney Opera House and Sydney Harbour Bridge - Sydney's financial services industry is thriving, with numerous opportunities for growth and development Work Schedule: Full-time (40 hours per week), with flexibility to work remotely some days *ASSUMPTION:* Sydney's dynamic financial services industry and vibrant culture create an exciting environment for professionals looking to advance their careers in a fast-paced, innovative setting. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth interviews with cross-functional stakeholders 4. Final interview with the Chief Growth Officer Key Assessment Areas: - Data analysis and problem-solving skills - Strategic thinking and commercial acumen - Leadership and team management capabilities - Ability to work effectively with cross-functional teams Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your experience with complex systems, data-driven decision making, and stakeholder management - Research Lendi Group and the financial services industry to demonstrate your understanding of the company and its market ATS Keywords: Lead orchestration, customer funnel, marketing automation, data wrangling, complex systems management, stakeholder alignment, personalisation martech, Salesforce Marketing Cloud, CDP management *ASSUMPTION:* Given the role's focus on data-driven decision making and cross-functional collaboration, candidates should emphasize their analytical skills, experience with marketing automation and CRM platforms, and ability to work effectively with diverse teams. 🛠️ Tools & Technologies - Salesforce Marketing Cloud - Marketing Cloud Personalisation - CDP management tools (e.g., Segment, Tealium) - Data wrangling tools (e.g., Python, R, SQL) - Marketing automation tools (e.g., Marketo, Pardot) *ASSUMPTION:* Familiarity with these tools and technologies will be beneficial for candidates looking to excel in this role. 👔 Cultural Fit Considerations Company Values: - We Are Stronger United - Act Like You Own It - Keep Home Loans Human Work Style: - Collaborative and cross-functional - Data-driven and analytical - Fast-paced and innovative - Customer-centric and focused on delivering meaningful outcomes Self-Assessment Questions: 1. How do you align with Lendi Group's core values, and how have you demonstrated these values in previous roles? 2. How comfortable are you working in a fast-paced, data-driven environment with a strong focus on cross-functional collaboration? 3. How have you successfully managed complex systems and driven business impact through data-driven decision making? *ASSUMPTION:* Candidates who share Lendi Group's core values and are comfortable working in a fast-paced, data-driven environment with a strong focus on cross-functional collaboration are likely to be a good fit for this role. ⚠️ Potential Challenges 1. Managing a complex ecosystem of marketing automation, CRM integrations, data pipelines, and dynamic routing logic 2. Balancing strategic thinking with hands-on execution 3. Working effectively with cross-functional teams and stakeholders 4. Adapting to a fast-paced, innovative environment with a strong focus on growth and customer-centricity *ASSUMPTION:* These challenges require strong commercial acumen, analytical thinking, and a willingness to get hands-on when needed to ensure excellence in execution. 📈 Similar Roles Comparison 1. This role differs from traditional marketing operations roles in its focus on lead orchestration and dynamic routing logic 2. The financial services industry is highly competitive and data-driven, with a strong focus on customer-centricity and innovation 3. This role offers a unique opportunity to gain experience in a senior leadership capacity while also having the chance to work hands-on with complex systems and data-driven decision making *ASSUMPTION:* Candidates with experience in marketing operations, data-driven CRM roles, or similar positions in the financial services industry are likely to find this role appealing. 📝 Sample Projects 1. Developing and implementing a dynamic lead routing strategy to improve conversion rates and drive revenue growth 2. Building and maintaining data logic layers and queries to enable personalisation, segmentation, and call file creation 3. Collaborating with cross-functional teams to iterate on customer rules, scoring logic, and routing strategies to optimise marketing automation campaigns *ASSUMPTION:* These sample projects demonstrate the hands-on, data-driven nature of the role and the opportunity to drive meaningful business impact through strategic decision making and cross-functional collaboration. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader growth strategy for Lendi Group? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does the team collaborate with other departments, such as product, data, and growth, to drive business impact? 4. What are the most significant challenges facing the lead orchestration and marketing automation functions, and how can this role address them? 5. How does Lendi Group support the professional development and growth of its employees? *ASSUMPTION:* These questions demonstrate a candidate's interest in the role, the company, and its growth prospects, as well as their ability to think strategically and plan for success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for interviews by researching Lendi Group, the financial services industry, and the key assessment areas outlined above - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.