📌 Core Information
🔹 Job Title: Growth and Revenue Operations Lead
🔹 Company: Lendi Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Contract
🔹 Category: Financial Services
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and evolving the lead orchestration engine to maximize revenue outcomes
- Collaborating with cross-functional teams to optimize customer targeting, scoring logic, and routing strategies
- Leading a team of journey managers, specialists, and a marketing cloud engineer to deliver measurable business outcomes
- Acting as the internal expert for customer targeting, call file prioritization, and marketing automation logic
ASSUMPTION: This role requires a strategic and technically adept individual who can manage complex systems and drive revenue growth through personalization and operational excellence.
📋 Key Responsibilities
✅ Own the orchestration of leads through the customer funnel, ensuring timely, accurate routing to sales based on performance models, customer signals, and strategic rules
✅ Monitor and maintain the health of lead pipelines, proactively identifying and resolving breaks in the system
✅ Build and maintain data logic layers and queries that drive personalization, segmentation, and call file creation
✅ Collaborate with Product, Data, and Growth teams to iterate on customer rules, scoring logic, and routing strategies
✅ Own reporting and analytics across CRM, product analytics, and marketing automation platforms
✅ Lead projects that optimize the martech stack and support strategic growth initiatives
ASSUMPTION: The successful candidate will have a strong background in revenue operations, marketing ops, or data-driven CRM roles and experience managing complex systems with many dependencies.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Data Science, or a related discipline)
Experience: 5-10 years of experience in revenue operations, marketing ops, or data-driven CRM roles, with a focus on high-volume B2C or B2B2C environments
Required Skills:
- Strong data wrangling skills and a working knowledge of martech/data pipelines
- Proven ability to manage complex systems with many dependencies and fast-changing business needs
- Strategic mindset with a bias for action and a commercial lens
- Experience leading teams and delivering outcomes through people and stakeholder alignment
Preferred Skills:
- Experience with end-to-end personalization martech such as Marketing Cloud Personalisation, Salesforce Marketing Cloud, and CDP management
ASSUMPTION: Candidates with experience in the mortgage, proptech, or fintech industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AU$150,000 - AU$180,000 per annum (pro-rated for the 12-month contract)
Benefits:
- Hybrid working arrangement
- Holistic wellbeing programs
- Generous paid parental leave
- Loyalty leave
- Wellness initiatives
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the financial services sector in Sydney, Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on transforming the home loan industry
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 1992, with a rich history and strong brand recognition in the Australian mortgage market
Company Description:
- Lendi Group operates the country's #1 retail mortgage broker, Aussie Home Loans, and the #1 digital mortgage brand, Lendi
- Together, they provide Australians with the power of choice and confidence in one of life's biggest financial decisions
- Lendi Group's loan book is over AU$100 billion, and it was named Australia's Aggregator of the Year for 2024
Company Specialties:
- Mortgage broking
- Home loans
- Personal loans
- Insurance
Company Website: aussie.com.au
ASSUMPTION: Lendi Group's focus on innovation, growth, and customer-centricity makes it an attractive employer for driven professionals seeking to make an impact in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the team and the broader organization
Reporting Structure: This role reports directly to the Head of Growth and Revenue Operations and may have supervisory responsibilities for a team of journey managers, specialists, and a marketing cloud engineer
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance
Growth Opportunities:
- Potential career progression within the Growth and Revenue Operations team or other departments within Lendi Group
- Opportunities to work on strategic projects and initiatives that drive business growth and innovation
- Exposure to a wide range of stakeholders and cross-functional teams, fostering professional development and networking opportunities
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Lendi Group's growth and revenue operations, with potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and numerous recreational opportunities
- The central business district (CBD) is a major commercial hub, with easy access to public transportation, shopping, dining, and entertainment options
- The office location is close to public transportation links, including trains, buses, and ferries, making it easily accessible from various parts of the city
Work Schedule: Standard business hours, with flexibility for hybrid work arrangement and potential for occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and access to the vibrant Sydney CBD.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other stakeholders
- Technical assessment or case study presentation
- Final interview with the Head of Growth and Revenue Operations
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and commercial acumen
- Leadership and team management capabilities
- Technical proficiency in marketing automation, CRM, and data pipeline management
- Cultural fit and alignment with Lendi Group's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Lendi Group's business and the specific requirements of the role
- Prepare for the interview by researching the company, its competitors, and industry trends
- Be ready to discuss your approach to managing complex systems, driving revenue growth, and collaborating with cross-functional teams
ATS Keywords: Revenue Operations, Marketing Ops, Data Wrangling, Martech, CRM, B2C, B2B2C, Systems Management, Strategic Mindset, Team Leadership, Personalization, Marketing Automation, Data Pipelines, Analytics, Collaboration, Project Management, Customer Targeting
ASSUMPTION: Applicants should focus on demonstrating their relevant experience, skills, and cultural fit throughout the application and interview process.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- Amplitude
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data pipeline management tools (e.g., Talend, Informatica)
ASSUMPTION: The successful candidate will have experience with relevant marketing automation, CRM, and data pipeline management tools.
👔 Cultural Fit Considerations
Company Values:
- We Are Stronger United
- Act Like You Own It
- Keep Home Loans Human
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Commercially minded and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a strong focus on driving revenue growth?
- Are you comfortable managing complex systems and collaborating with cross-functional teams?
- Do you align with Lendi Group's core values and company culture?
ASSUMPTION: Applicants should assess their fit with Lendi Group's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a complex ecosystem with many dependencies and fast-changing business needs
- Balancing strategic thinking with tactical execution and day-to-day operations
- Collaborating effectively with various teams and stakeholders, each with their own priorities and agendas
- Adapting to a hybrid work arrangement and maintaining productivity and engagement with remote team members
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on managing the lead orchestration engine and driving revenue growth through personalization and operational excellence
- Compared to other revenue operations or marketing ops roles, this position requires a stronger focus on data wrangling, systems management, and strategic thinking
- Career progression opportunities may include moving into a permanent role within the Growth and Revenue Operations team or exploring other departments within Lendi Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and skillset.
📝 Sample Projects
- Optimizing lead routing rules to improve conversion rates and reduce sales cycle time
- Developing and implementing a data-driven approach to customer segmentation and personalization
- Collaborating with the product team to enhance the customer journey and improve user experience
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both data-driven decision-making and hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the current lead orchestration engine and the challenges it faces?
- How does this role collaborate with other teams, such as Product, Data, and Growth, to drive revenue growth and optimize customer targeting?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lendi Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility in a hybrid work arrangement?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Lendi Group, its competitors, and industry trends
- Be ready to discuss your approach to managing complex systems, driving revenue growth, and collaborating with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
