📌 Core Information
🔹 Job Title: Growth and Revenue Operations Lead
🔹 Company: Lendi Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Contract
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic lead for growth and revenue operations, covering maternity leave
- Ownership of lead orchestration strategy, ensuring timely and accurate routing to sales
- Collaboration with cross-functional teams to drive growth initiatives
- Management of a team and complex martech/data pipelines
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue outcomes through effective lead management.
📋 Key Responsibilities
✅ Own the orchestration of leads through the customer funnel, ensuring timely and accurate routing to sales based on performance models, customer signals, and strategic rules
✅ Monitor and maintain the health of lead pipelines, proactively identifying and resolving breaks in the system
✅ Build and maintain data logic layers and queries that drive personalisation, segmentation, and call file creation
✅ Collaborate with Product, Data, and Growth teams to iterate on customer rules, scoring logic, and routing strategies
✅ Own reporting and analytics across CRM, product analytics, and marketing automation platforms
✅ Act as the internal expert for customer targeting, call file prioritisation, and marketing automation logic
✅ Drive key martech projects and support broader growth initiatives
✅ Lead a capable team of journey managers, specialists, and a Marketing Cloud Engineer to deliver business impact
ASSUMPTION: This role involves managing a complex ecosystem that includes marketing automation, CRM integrations, data pipelines, and dynamic routing logic. Success requires strong commercial acumen, analytical thinking, and a willingness to get hands-on when needed to ensure excellence in execution.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Data Science)
Experience: 5-10 years of experience in Revenue Operations, Marketing Ops, or Data-Driven CRM roles, with a focus on high-volume B2C or B2B2C environments
Required Skills:
- Strong data wrangling skills and a working knowledge of martech/data pipelines
- Proven ability to manage complex systems with many dependencies and fast-changing business needs
- Strategic mindset with a bias for action and a commercial lens
- Experience leading teams and delivering outcomes through people and stakeholder alignment
Preferred Skills:
- Experience with end-to-end personalisation martech such as Marketing Cloud Personalisation and Salesforce Marketing Cloud
- CDP management experience
ASSUMPTION: Given the strategic and cross-functional nature of this role, candidates with a strong background in revenue operations, marketing operations, or data-driven CRM roles are most likely to succeed.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a 12-month contract role in Sydney, the estimated salary range is AU$150,000 - AU$180,000 per annum pro-rata (AU$12,500 - AU$15,000 per month)
Benefits:
- Hybrid working arrangement
- Holistic wellbeing programs
- Generous paid parental leave
- Loyalty leave
- Wellness initiatives
Working Hours: Full-time (37.5 hours per week), with flexibility to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on transforming the home loan industry
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1992, with a rich history and established reputation in the Australian mortgage market
Company Description:
- Lendi Group is a market-leading digital platform business focused on transforming the home loan industry
- Operates the country's #1 retail mortgage broker, Aussie Home Loans, and the Australia's #1 digital mortgage brand, Lendi
- Together, with its national network of approximately 1,300 brokers and 230 retail stores, the Lendi Group brands give all Australians the power of choice and confidence in one of life's biggest financial decisions
Company Specialties:
- Mortgage broking
- Home loans
- Personal loans
- Insurance
Company Website: http://www.aussie.com.au
ASSUMPTION: Lendi Group's focus on innovation, growth, and customer-centricity creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career progression within the Lendi Group
Reporting Structure: This role reports directly to the Chief Revenue Officer and has matrixed relationships with various cross-functional teams, including Product, Data, and Growth
Work Arrangement: Hybrid, with a focus on collaboration and in-person interaction to drive growth initiatives
Growth Opportunities:
- Potential for permanent placement within the Lendi Group following the 12-month contract
- Opportunities to work on high-impact projects and drive significant business outcomes
- Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and revenue operations while gaining valuable experience in a dynamic and fast-growing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Level 28, 225 George Street, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and ample job opportunities
- The office is located in the heart of Sydney's CBD, providing easy access to public transportation, dining, and entertainment options
- The hybrid work arrangement allows for a better work-life balance, with the option to work remotely up to 2 days per week
Work Schedule: Standard business hours, with flexibility to work remotely up to 2 days per week
ASSUMPTION: The hybrid work arrangement and central office location provide a convenient and flexible work environment that caters to employees' needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in martech/data pipelines and CRM systems
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder alignment
Application Tips:
- Highlight relevant experience in revenue operations, marketing operations, or data-driven CRM roles
- Demonstrate a strong understanding of lead management, marketing automation, and data-driven decision-making
- Tailor your resume and cover letter to emphasize your strategic mindset, commercial acumen, and ability to manage complex systems
- Prepare for behavioral interview questions that focus on your experience leading teams, driving growth initiatives, and managing cross-functional stakeholders
ATS Keywords: Revenue Operations, Marketing Ops, Data-Driven CRM, Lead Management, Marketing Automation, Complex Systems, Strategic Thinking, Commercial Acumen, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical proficiency, and leadership capabilities, with a strong emphasis on their ability to drive growth and revenue outcomes through effective lead management.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- Amplitude
- Marketing automation platforms (e.g., SFMC)
- Data wrangling and analysis tools (e.g., Python, R, SQL)
ASSUMPTION: Proficiency in the listed tools and technologies is required to excel in this role, as they are essential for managing the complex ecosystem of marketing automation, CRM integrations, data pipelines, and dynamic routing logic.
👔 Cultural Fit Considerations
Company Values:
- We Are Stronger United
- Act Like You Own It
- Keep Home Loans Human
Work Style:
- Collaborative and cross-functional, with a focus on driving growth and revenue outcomes
- Data-driven and analytical, with a strong emphasis on continuous improvement and optimization
- Fast-paced and dynamic, with a focus on innovation and transformation
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional work environment?
- Are you comfortable managing complex systems and driving data-driven decision-making?
- Do you have a strategic mindset and a bias for action, with a strong commercial lens?
ASSUMPTION: Candidates who align with Lendi Group's core values and work style are more likely to succeed in this role and make a significant impact on the company's growth and revenue operations.
⚠️ Potential Challenges
- Managing a complex ecosystem with many dependencies and fast-changing business needs
- Balancing strategic thinking with hands-on execution to ensure excellence in execution
- Collaborating effectively with cross-functional teams to drive growth initiatives
- Adapting to a hybrid work environment and managing a remote team
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset focused on driving revenue outcomes through effective lead management.
📈 Similar Roles Comparison
- This role is unique in its focus on growth and revenue operations, with a strategic emphasis on lead management and marketing automation
- Similar roles in the industry may focus more on specific aspects of revenue operations, such as sales enablement or customer success
- Career progression in this role may lead to permanent placement within the Lendi Group, with opportunities to take on more strategic and leadership-focused responsibilities
ASSUMPTION: This role offers a unique opportunity to drive growth and revenue outcomes through effective lead management, with a focus on strategic thinking, technical proficiency, and leadership capabilities.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve routing efficiency and effectiveness
- Optimizing marketing automation workflows to reduce lead leakage and improve conversion rates
- Collaborating with cross-functional teams to launch a new product or service, driving significant business growth and revenue outcomes
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of this role, with a focus on driving growth and revenue outcomes through effective lead management.
❓ Key Questions to Ask During Interview
- Can you describe the current lead management process and any challenges or bottlenecks that need to be addressed?
- How does this role collaborate with other teams, such as Product, Data, and Growth, to drive growth initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lendi Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, priorities, and expectations, as well as the company's culture and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in revenue operations, marketing operations, or data-driven CRM roles, with a focus on strategic thinking, commercial acumen, and leadership capabilities
- Prepare for behavioral interview questions that focus on your experience leading teams, driving growth initiatives, and managing cross-functional stakeholders
- If selected for an interview, be prepared to discuss your approach to lead management, marketing automation, and data-driven decision-making, as well as your ability to collaborate effectively with cross-functional teams
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
