**📌 Core Information**
- **Job Title:** Growth Associate
- **Company:** XP Inc.
- **Location:** São Paulo, SP, Brazil
- **Job Type:** Hybrid (3x/semana presencial no escritório)
- **Category:** Growth Business
- **Date Posted:** April 25, 2025
**🚀 Job Overview**
Key aspects of this role include:
- **Strategic Planning:** Developing and executing business strategies to drive client acquisition and growth.
- **Cross-Functional Collaboration:** Working with various teams such as marketing, commercial, products, design, and technology.
- **Data-Driven Decision Making:** Analyzing data to measure and optimize performance.
- **Cultural Fit:** Aligning with XP Inc.'s values, such as Sonho Grande, Espírito Empreendedor, Foco no Cliente, and Mente Aberta.
**ASSUMPTION:** This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a dynamic, fast-paced environment.
**📋 Key Responsibilities**
- **Client Acquisition Strategies:** Ideate and create value propositions to attract and activate new clients.
- **Acquisition Strategy Management:** Develop and manage strategies to drive client acquisition.
- **Data Analysis:** Analyze data to measure and optimize acquisition efforts.
- **Stakeholder Interaction:** Collaborate with various teams to enhance client acquisition strategies.
- **Tool Management:** Implement and manage tools for client acquisition, such as CRM, Marketing Cloud, Meta Ads, Google Ads, and Whatsapp Business.
**ASSUMPTION:** The ideal candidate will have experience in client acquisition strategies, data analysis, and stakeholder management.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Business, Marketing, or a related field.
- **Experience:** 0-2 years of experience in growth, marketing, or a related field.
- **Required Skills:**
- Analytical profile and business sense
- Problem-solving skills
- Intermediate Excel skills
- Advanced English proficiency
- Knowledge of SQL (advantageous)
- Advanced Excel skills (advantageous)
- **Preferred Skills:**
- Experience with CRM, Marketing Cloud, Meta Ads, Google Ads, and Whatsapp Business
- Familiarity with the Brazilian financial market
**ASSUMPTION:** Candidates with relevant experience in growth, marketing, or a related field will be prioritized.
**💰 Compensation & Benefits**
- **Salary Range:** R$ 50,000 - R$ 70,000 per year (based on industry standards for the role, experience level, and location)
- **Benefits:**
- Health insurance
- Dental insurance
- Gympass
- Mental health support (Zenklub, VA, VR, New Value)
- Meal allowance
- Flexible work hours
- **Working Hours:** Full-time (40 hours per week) with flexible hours and remote work options.
**ASSUMPTION:** The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Financial Services
- **Company Size:** 5,001-10,000 employees
- **Founded:** 2001
- **Company Description:** XP Inc. is a leading independent financial institution in Brazil, with over 4.6 million active clients and R$ 1.1 trillion in assets under custody. It offers a range of services, including investment platforms, digital banking, and education. XP Inc. is known for its innovative approach, strong culture, and commitment to transforming the financial market.
- **Company Specialties:** Investimentos, Tecnologia, Carreira, and Mercado Financeiro
**📊 Role Analysis**
- **Career Level:** Entry-level to Junior
- **Reporting Structure:** Reports directly to the Growth Business team lead.
- **Work Arrangement:** Hybrid (3x/semana presencial no escritório)
- **Growth Opportunities:** Potential career growth within the Growth Business team and across XP Inc.'s various business units.
**ASSUMPTION:** This role offers opportunities for professional growth and development within XP Inc.'s expanding ecosystem.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (3x/semana presencial no escritório)
- **Office Location:** São Paulo, SP, Brazil
- **Geographic Context:** São Paulo is the largest city in Brazil, with a vibrant financial sector and a diverse cultural scene.
- **Work Schedule:** Flexible hours with remote work options.
**ASSUMPTION:** The hybrid work arrangement allows for a balance between collaboration and remote work, fostering a productive and flexible work environment.
**💼 Interview & Application Insights**
- **Typical Process:**
1. Initial resume screening
2. Mindsight and Predictive Index assessments
3. Interview with the recruitment team
4. Interview with the team lead
5. Interview with colleagues
6. Cultural fit interview
7. Job offer
- **Key Assessment Areas:**
- Cultural fit
- Problem-solving skills
- Strategic thinking
- Data analysis skills
- **Application Tips:**
1. Tailor your resume to highlight relevant skills and experiences.
2. Prepare for behavioral and situational interview questions.
3. Research XP Inc.'s values and culture to demonstrate alignment.
4. Practice common interview questions and brush up on your technical skills.
**ASSUMPTION:** The interview process is designed to assess cultural fit, problem-solving skills, strategic thinking, and data analysis skills.
**🛠️ Tools & Technologies**
- CRM (e.g., Salesforce, HubSpot)
- Marketing Cloud (e.g., Salesforce Marketing Cloud, Marketo)
- Meta Ads (Facebook Ads)
- Google Ads
- Whatsapp Business
- SQL (for data analysis)
- Excel (intermediate to advanced)
**ASSUMPTION:** Proficiency in these tools and technologies is essential for success in this role.
**👔 Cultural Fit Considerations**
- **Company Values:** Sonho Grande, Espírito Empreendedor, Foco no Cliente, and Mente Aberta
- **Work Style:** Collaborative, dynamic, and data-driven
- **Self-Assessment Questions:**
1. How have you demonstrated Sonho Grande in your previous roles?
2. How do you approach problems with an Espírito Empreendedor mindset?
3. How do you ensure Foco no Cliente in your work?
4. How have you shown Mente Aberta in your professional journey?
**ASSUMPTION:** Candidates who align with XP Inc.'s values and work style will thrive in this role.
**⚠️ Potential Challenges**
- **Role-Specific Challenges:**
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changing market conditions and client needs
- **Company-Specific Challenges:**
- Navigating a large, growing organization with diverse business units
- Balancing work-life integration in a hybrid work environment
- **Location-Specific Challenges:**
- Commuting in São Paulo's busy traffic
- Adapting to Brazil's cultural and business norms
**ASSUMPTION:** Candidates should be prepared to face these challenges and demonstrate resilience and adaptability.
**📈 Similar Roles Comparison**
- **Role Differentiation:** This role focuses on client acquisition strategies, while related positions may focus on client retention, product development, or marketing campaigns.
- **Industry Context:** The Brazilian financial market is competitive and dynamic, with a strong focus on digital innovation and customer experience.
- **Career Path Comparison:** This role offers opportunities for growth within the Growth Business team and across XP Inc.'s various business units.
**ASSUMPTION:** Candidates should understand the unique aspects of this role and how it fits within XP Inc.'s broader ecosystem.
**📝 Sample Projects**
- Developing and executing a targeted marketing campaign to attract new clients
- Analyzing client data to identify trends and optimize acquisition strategies
- Collaborating with the product team to enhance the client onboarding experience
- Managing relationships with external partners to expand client acquisition channels
**ASSUMPTION:** These sample projects illustrate the diverse range of responsibilities and initiatives in this role.
**❓ Key Questions to Ask During Interview**
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to XP Inc.'s overall growth strategy?
- What are the most significant challenges facing the Growth Business team, and how can this role help address them?
- How does the team collaborate with other departments to drive client acquisition?
- What opportunities are there for professional development and growth within the team and across XP Inc.?
**ASSUMPTION:** These questions help candidates understand the role's context, priorities, and growth potential.
**📌 Next Steps for Applicants**
- To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/xpinc/jobs/7973711002).
2. Tailor your resume to highlight relevant skills and experiences.
3. Prepare for behavioral and situational interview questions.
4. Research XP Inc.'s values and culture to demonstrate alignment.
5. Practice common interview questions and brush up on your technical skills.
6. Follow up with the recruitment team one week after submitting your application.
**⚠️ Disclaimer**
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
