📌 Core Information
🔹 Job Title: Growth Associate - Performance Marketing
🔹 Company: Meesho
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full Time Employee
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creator acquisition efforts to drive growth in Meesho's Content Commerce initiative
- Discovering and leveraging new creator growth channels to expand Meesho's ecosystem
- Designing and executing growth experiments and campaigns to onboard new creators
- Collaborating cross-functionally with internal teams and external partners to drive outcomes
- Activating and enabling creators to consistently participate in content commerce through toolkits, incentives, and playbooks
ASSUMPTION: This role requires a strong understanding of digital performance marketing, particularly on Meta ads platforms, and the ability to make data-driven decisions to optimize growth campaigns.
📋 Key Responsibilities
✅ Lead creator acquisition efforts by discovering new growth channels and designing campaigns to bring new creators into the Meesho ecosystem
✅ Activate and enable creators to consistently participate in content commerce by building toolkits, incentives, and playbooks
✅ Collaborate cross-functionally with internal teams (product, ops, tech, creative) and external partners to drive outcomes
✅ Manage digital performance campaigns and make analytical-driven decisions from campaign data
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational, communication, problem-solving, and project management skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in managing digital performance campaigns, preferably with Meta ads
Required Skills:
- Proven track record of driving growth through performance marketing campaigns
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication skills, both written and verbal
- Superior problem-solving and project management skills
- Organizational skills
Preferred Skills:
- Experience in consulting from top-tier firms or in tech startups/tech companies in similar roles
- Familiarity with the Indian e-commerce landscape and creator economy
ASSUMPTION: Candidates with relevant experience in performance marketing and a strong understanding of the Indian e-commerce market will be best suited for this role.
💰 Compensation & Benefits
Salary Range: INR 6-8 LPA (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Market Leading Compensation
- Medical Insurance Benefits
- Wellness Initiatives
- Generous Leave Policies
- Parental Support Benefits
- Retirement Benefits
- Learning and Development Assistance
- Salary Advance Support
- Relocation Assistance
- Flexible Benefits Plans
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:30 AM - 6:30 PM IST)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the Indian e-commerce sector. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Meesho operates in the Technology, Information and Internet industry, focusing on e-commerce and marketplace platforms
Company Size: Meesho is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment
Founded: Meesho was founded in 2015 and has since grown to become one of India's leading e-commerce marketplaces
Company Description:
- Meesho is an e-commerce marketplace that connects consumers, sellers, logistics partners, and content creators through its multi-sided technology platform
- The company enables individuals and small businesses to sell online with ease, offering access to a wide customer base, integrated logistics, payment solutions, and platform support
- Meesho empowers creators to build commerce-driven content that drives discovery and engagement
Company Specialties:
- E-Commerce
- Mobile App
- Internet
- Startup
- Marketplace
Company Website: meesho.io
ASSUMPTION: Meesho's focus on inclusive growth and empowering small businesses makes it an attractive employer for candidates seeking to make a social impact through their work.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to gain experience in performance marketing and creator acquisition
Reporting Structure: The Growth Associate will report directly to the Meesho Creator Club (MCC) team, which focuses on onboarding, activating, and scaling creators across the country
Work Arrangement: This role requires on-site work at Meesho's Bangalore office, with standard office hours from Monday to Friday
Growth Opportunities:
- Potential career progression into senior roles within the Content Commerce team or other departments at Meesho
- Opportunities to work on high-impact projects and gain exposure to various aspects of the e-commerce business
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: Meesho's fast-paced and dynamic work environment offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Meesho's office is located in Bangalore, Karnataka, India, and offers a modern and collaborative work environment
Office Location(s): WeWork, Vaishnavi Signature, 78/9, Outer Ring Road, Bellandur Village Varthur Hobli, Bengaluru East, Ground Floor, WeWork, Vaishnavi Signature, Bangalore, Karnataka 560103, IN
Geographic Context:
- Bangalore is the capital city of Karnataka and the fifth-largest city in India, known for its vibrant tech industry and cosmopolitan culture
- The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Standard office hours from Monday to Friday, with occasional flexibility for remote work or adjusted hours as needed
ASSUMPTION: Bangalore's thriving tech industry and diverse cultural scene make it an attractive location for professionals seeking to advance their careers in the e-commerce sector.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Meesho careers portal
- Phone or video screening to assess communication skills and cultural fit
- Technical interview to evaluate performance marketing skills and analytical abilities
- Final round interview with the hiring manager to discuss the role and company culture
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and data-driven decision-making abilities
- Communication and interpersonal skills
- Problem-solving and project management skills
- Cultural fit and alignment with Meesho's values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Meesho's mission and the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Performance marketing, creator acquisition, digital campaigns, growth experimentation, cross-functional collaboration, data-driven decision making
ASSUMPTION: Meesho's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company's long-term growth.
🛠️ Tools & Technologies
- Meta Ads platform for digital performance campaign management
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates seeking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Empowerment and inclusivity
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Data-driven decision making and continuous improvement
- Focus on long-term growth and impact
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced work environments?
- Are you comfortable working collaboratively with diverse teams to drive outcomes?
- Do you have a strong customer focus and a passion for empowering small businesses?
ASSUMPTION: Meesho's culture emphasizes innovation, collaboration, and customer-centricity, making it an attractive employer for candidates seeking a dynamic and impactful work environment.
⚠️ Potential Challenges
- Managing a high volume of creator acquisition campaigns and maintaining consistent performance
- Adapting to the fast-paced and ever-evolving e-commerce landscape
- Balancing the need for growth with the need to maintain a high standard of quality and user experience
- Navigating the complexities of the Indian e-commerce market and regulatory environment
ASSUMPTION: These challenges are inherent to the fast-paced and dynamic nature of the e-commerce industry and can be overcome through strong problem-solving skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this role places a greater emphasis on performance marketing and data-driven decision making
- Unlike other e-commerce roles, this position focuses specifically on creator acquisition and content commerce, making it a unique opportunity for candidates interested in this aspect of the industry
- Career progression in this role may lead to senior positions within Meesho's Content Commerce team or other departments, offering diverse growth opportunities
ASSUMPTION: This role offers a unique blend of performance marketing and creator acquisition experience, setting it apart from other e-commerce positions and providing a strong foundation for career growth within Meesho.
📝 Sample Projects
- Developing and executing a targeted Meta ads campaign to onboard new creators from a specific niche or region
- Creating a comprehensive toolkit to educate and activate new creators, including onboarding materials, best practices, and success metrics
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize return on ad spend
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key deliverables of the Growth Associate role at Meesho.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Meesho support the growth and development of its employees?
- What are the most challenging aspects of working in the Content Commerce team, and how can this role help address them?
- How does Meesho measure the success of its creator acquisition campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Meesho?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, Meesho's culture, and the opportunities for professional growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Meesho careers portal
- Tailor your resume to highlight relevant performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Meesho's mission and the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
